Emanuel Martonca

Soft Fight

Soft Fight is the single source of truth for your sales strategies and pricing.
A way to minimise decision making noise and biases in your price calculation process.
We work with software services companies to change mindsets, implement scalable, efficient methods and tools to manage the pricing and sales process.

Founder, Pricing Strategist

Thagora

Entire industries and manufacturers are quickly realising the challenges and opportunities they face in the transition to “Industry 4.0”.

Smart, connected equipment and software, tools that are tailored to individual industries and the use of algorithms and data to drive efficiency are already a reality for many industrial applications.

Thagora is a sophisticated software and hardware solution for the Leather Upholstery Industry.

World-class companies in 
- High-End Furniture
- Automotive and Aerospace
are using Thagora customised implementations in their Leather Cutting Operations.

Sales Manager

Gemini CAD Systems - a LECTRA company

Thagora Product Manager

Thinslices

Team and Product Management. Sales. Marketing. 

Coriolan

Strategy and market research. Managing the re-branding process.
Redesign of the sales process, creating a positive experience for the clients.
Organizing the marketing and sales activities, with an emphasis on process and automation.
Developing and implementing an e-commerce sales channel.

Sales and Marketing Manager

Dexia Bank Belgium

Responsible for the organization-wide implementation of a new customer experience central competence, aimed at improving the level of service delivered to our clients.

Senior Customer Experience Expert

Project leader for the launch of a new payments offer for retail clients: responsible for designing the strategic concept, calculating a business case, describing the detailed scope for the operational implementation. Delivered presentations of the project for validation and approval to the different departments of the organization and executive management. 
Responsible for the day-to-day product management of current accounts.
Main achievements:
      Reached a 15% increase of total yearly revenues, in the context of a mature and stable market.
      Designed a new financial report for the current accounts products, which allows for a better estimation of future volumes and impact on P&L.

Product Manager Payments Systems

Followed trainings on all relevant subjects related to the functioning of a financial institution.
Participated in a team exercise having as objective the outlining of a strategic and action plan for Dexia in Romania, following a hypothetical acquisition of C.E.C. by Dexia Group. Worked mainly on the marketing strategy and a new distribution model and have proved to be a valuable member of the team.

International Management Trainee

Compiled the 'Banking in Romania' report, a comprehensive study of the banking market in Romania in 2005, based on publicly available data. The three main subjects developed in the report were: the retail banking customer, regional development and banking industry.

Market Research

Petrom SA Romania

Filling Station Manager

OMV Romania

Area Manager Assistant (part-time)

Easy pricing for complex B2B software services.

How we can help:

1. Dynamic pricing app
Use our tools and methods to increase proposals win rate and sell at higher prices.

2. Workshops and training sprints:
> First principles of pricing for B2B software (workshop)
> Value selling process (workshop)
> How to raise prices for existing clients (sprint, 2 weeks)
> Pricing model (re)design (sprint, 2 weeks)

3. Elastic Graphite Newsletter (FREE)
Pricing with data. algorithms. discipline. Updates go out every Thursday at 11:45 am CET.

Since 2012 I’ve been involved in more than 300 sales conversations and negotiations for software services and technology.

Our pricing app and training sessions are built using this experience.

Taplio

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