Elizabeth McCalley.eth 🦋

StartStak

An AI-Native firm with expertise in emerging technology enabling growth through new markets and buyers.

Digital services are focused on strategy & go to market processes, defining business value for buyers, partner routes to market, launching new products and portfolio (re)positioning.

CEO & Founder

Pavilion

Executive Member

Panzura

Repositioned the company's software portfolio into a new market to capture higher value buyers focused on analytics. Developed corporate messaging aligned to CEO industry imperatives, and advised on a go-to-market strategy engaging alliances & tech ecosystem partners to accelerate growth. Engaged with analyst firms such as IDC and Gartner to gain alignment on market approach and define value for new line of business buyers of analytics and insights.

CRO Advisory- Vice President of Strategy & GTM

Salesforce

-  Established business strategy for business unit start up; sales strategy and Go-To-Market for new $1B channel within Salesforce enabling outsourcing providers of IT, Horizontal and Vertical digital process services. 
- Defined market, process service types & scope with near- and longer-term priorities.
- Identified key obstacles and barriers to success. 
- Defined TAM and financial requirements/resources for GTM team to operate successfully.

RVP New Business Unit Startup: Industry Portfolio Executive

Led partner sales team for Healthcare and Life Sciences industry vertical for GSIs & SI partners. Drove 229% of plan for new logos, resulting in 35% YoY growth, and achieved $218M in ACV, marking 20% YoY growth. 67% partner engagement and a 13% YoY growth.
- Salesforce FY21 Peak Performance Club Winner
- Led First Salesforce Chicago Marathon Team for the National MS Society, Raised 71K

RVP Partner Sales Alliances, Healthcare & Life Sciences

Workday

- 125% of plan. National Sales Team for Healthcare ERP, $50M Revenue Closed
- New business development for enterprise sales of Workday’s ERP platform 
- Buyers: CFOs, CHROs, CIOs, COOs and SVP SCM
- Engaged and created value for Workday alliance partners aligned to market goals.
- Built 50M in pipeline. Closed 12M TCV with the largest post-acute care organization in 8 months.

Sr. National Account Executive, Healthcare Key Accounts

- Corp Strategy: Led cross functional strategic projects to guide product management and sales teams to bring Watson Health analytics offerings to market.
- Analyzed and documented market requirements for cloud industry solutions within Life Sciences Real World Evidence and Value Based Care, incorporating both payers and providers.
- Created strategy framework for Life Sciences product managers responsible for business analytics & insights offerings.
- Defined market requirements and buyers of $1B analytics solution area of Real World Evidence (RWE). 
- Established point of view for the application of emerging technologies in the healthcare market including cognitive, interoperability, blockchain and cloud platform data services.

Watson Health Market Strategy & Development, Value Based Care & Real World Evidence 

- Led large cross functional team to create strategy, product and solution requirements as well as Go-To-Market for Watson Health’s data platform-as-a-service. 
- Developed use cases for data and analytics services targeted at healthcare and life sciences buyers.
- Led competitive market analysis, evolving business requirements, market opportunity sizing and established points of competitive differentiation for the Watson Health Cloud Platform.

Sr. Offering Portfolio Manager- Watson Health Cloud

- Led IBM’s Global Healthcare Cloud Strategy with responsibility for making recommendations to capture solution selling market opportunity in healthcare for various business models.
- Developed healthcare market messaging, created seller enablement assets and client facing communication for multiple cloud based industry solutions. 
- Drove 75M+ in revenue for cloud based solutions supporting IBM regional healthcare field teams. 
- Contributed research and writing for several IBM Healthcare Industry papers

Global Healthcare Industry Solutions Sales Executive

- Managed an enterprise Business Analytics Software team to drive LOB sales across 28 large accounts. Example clients: Exxon, Pepsi, American Airlines, Sprint, USAA, and Walmart. 
- Rebuilt and refocused team by setting sales goals, forecasting management, sales process discipline, structured call planning as well as on-boarded 
professional hires into IBM. 
- Developed 50M in new pipeline in 6 months positioning key wins at Sprint, USAA, and Exxon. 
- Gained knowledge of advanced analytics and cognitive principals such as pricing elasticity, market basket analysis, process improvement and consumer insight/intimacy.

Enterprise Sales Manager- Business Analytics Solutions

- Led 45+M in competitive new logo B2B enterprise software sales, developing new market in Texas.
- Strategic focus on collaboration, analytics, data management, security, application and data integration. 
- Led several “First-in-Industry wins” at national accounts like Tenet and MD Anderson.
- 2008 (108%, 21% YTY Growth) 2009 (304% of FY 399% YTY growth) 2010 (172% of FY 220% YTY growth) 2011 (130%), 100% Club Award 2009, 2010, 2011, IBM National Eagle Award

Sr. Software Account Executive- Healthcare

- Responsible for IBM B2B enterprise sales to The Texas Medical Center in Houston; executive relationships, leading complex solutions and consulting services sales. 
- Grew territory 103% exceeding revenue and signings targets. 2006 (118%), 2007 (114%), (2006) IBM VP Award, Pacesetter, 100% (2005), 111% (2004), 100% (2003), IBM Leadership Award, IBM Rookie of the Year

Healthcare Client Account Executive

CEO @StartStak | Strategy & GTM | Advisor | TED Speaker | Pavilion Executive + Chief Member I AI Artist & Practitioner

Hello! I’m Elizabeth McCalley 🦋, CEO of StartStak, an AI-Native company focused on early stage companies. With a deep-rooted passion for enterprise software, emerging tech, and services, I have dedicated my career to driving revenue for organizations. 

My approach is grounded in making non-obvious connections and staying steps ahead of market trends as well as competition. I synthesize complexity and provide a clear, big-picture perspective to guide organizations into the future. I thrive on the challenges and opportunities that emerging tech solutions present.

StartStak is an AI-Native company pioneering how companies utilize AI to get to market with precision. We are in the business of enabling the art and science of revenue and to help companies to stop pivoting.

🔹 StartStak specializes in: 🔹
- Crafting market strategies 
- Building robust partnerships & alliances 
- Business development for emerging tech solutions 
- Enabling new revenue streams 
- Providing executive advisory, project consulting and fractional services 

🔹 Principal Partner Executive Skills🔹
- Enterprise Software and Services Sales Leadership
- Market Strategy & Business Development
- Alliance Management
- Executive-Level Presentations
- CXO Relationships & Negotiation
- Team Building
- Strategic Planning
- Market Research & Analysis
- Product & Portfolio Positioning
- Understanding of Emerging and Startup Technology Markets
- Analyst Engagement
- Web3 Fluent & Crypto Native

#StartStak #AINative #analytics #AI #StartUps #entrepreneurs #Strategy #Innovation #SaaS #Growth

elizabeth.mccalley@startstak.ai

I’m hiring a new Chief of Staff. In tech, a CoS can mean a lot of different things. For me it is two things. First, a person that gives me institutional grade leverage. Second, a person that can speak for me both inside Carta and outside. 

Many CoS’s have gone on to do incredible things like Matt Howland  who after being my CoS became Carta’s General Manager of the captable business and subsequently a founder and now CPO/CTO of Cordial, Sumeet Gajri  who became Carta’s Chief Strategy Officer and then Managing Director of Original Capital, and Jane Alexander  who became Carta’s Chief Marketing Officer and now Partner at Capital G. Every chief of staff has brought their unique skills to leave a positive impact on me and on Carta. 

It is a hard gig. You will work my hours (which are a lot). You will do everything from deciding how to use my time to developing Carta strategy. You will be in every meeting I’m in, you will be involved in every decision I make, and you will see what it’s like to run Carta. You will see things you haven’t seen before, and if you’ve seen the press, it is not for the faint of heart.

But if you do it, you will learn a ton, experience things most people never get to, and see the world in a whole new way. It is a three year tour of duty and then we try to place you in a leadership role somewhere within Carta. 

I’m posting this because I’d love to find a wonderful person to work with for the next three years. If you are interested please consider applying. For those that apply I’d like to ask you to submit two things.

1. Please submit a short answer (less than 600 words) to the following question. Last November I got a lot of negative press for sending a pre-emptive email to thousands of customers about upcoming negative press about my leadership style. The subsequent storyline was “Henry is terrible at PR and what an idiot for bringing more attention to negative stories???” They could be right. I could be an idiot. But for this question, assume I wasn’t. Assume that it was a calculated decision and, in hindsight, still a correct one. Why did I do it? Please write it in the form of a in memo to the Carta Board explaining why we made that decision and thought it was the right one.

2. Please submit a short video presentation (less than four mins) teaching me something I don’t know. It can be about anything. It can be a cooking lesson, a business lesson, a history lesson. I’ll give an example in the next comment. 

I know it is a big ask but hopefully not much more time than preparing for an interview. And it will give us a head start so that in the second round, instead of asking you questions, you get to come in and grill me. 🙂

If you are interested please apply through the posting below with your board letter and a link to your video; I'm excited to see it. Thank you for taking the time to read this. I’m super excited to hear from you.

https://lnkd.in/gtmFfrjV

🌟 News Flash for Female Founders working in AI worldwide! 🌟


I am honored to have been selected as a Co-Chair for the Women in AI: Global Innovation Awards, which will celebrate the boldest and most innovative women in tech today, who are building the companies of tomorrow! 🙌

This initiative led by Frank Casale, will showcase female founders in AI. This award will recognize their accomplishment to a global network of over 150,000 tech professionals, customers, investors and media contacts.👏👏👏

This could not be more aligned with the vision of StartStak, an AI-Native company building a platform to enable entrepreneurship. We are founded for the founders! 

I am excited to be on this co-chair team along with: 

- Božanka Vitanova ofTeamLift 
- Linda Essumai, founder Stealth AI startup

We are inviting female founders worldwide to apply for this award.

🔹 The deadline for applications will be April 15th, 2024. 
🔹  Winners will be selected in May.
 
🗽 The top 5 women AI startups will receive their award in person at the Queen's Business Expo on June 4th at an event to recognize their outstanding accomplishments.

👉 The ask. Please share this broadly with your network and tap a female founder you know who is building in AI. 

#AI #GenAI #FemaleFounders #Entrepreneurs #Startups

Ben Yurcisin, Stephanie Vallejo, Julia Lanotte, Sansan Fibri, Loren Moss, Anthony Roma, Neil Wagner, Esosa Johnson, Fay Louise Hayden, Elisse Glennon, FRANKI TABOR, FRSA, Alvin Foo, Nikhil Zaveri Phaedra Boinodiris Susan Cook Lori Mazor Jonathan Moss Ryan Staley

womeninaiglobal.mydurable.com • 1 min read

Women in AI | Global Innovation Award 2024

I am on a very interesting First-Time Founder journey. 🗺️


As a researcher and analyst with a passion that lives at the intersection of business strategy, product and go-to-market, I have become fascinated in the journey of #startup itself. 

In fact, I am studying it. The companies in this sector, the actors who participate, specific #founder stories and yes, even the culture of the startup ecosystem!

I am meeting incredible people along the way as we build StartStak. The insights from experts in this space have been invaluable. 🙏

We are proud of our recent piece called, “First Time Founders”. I am interested in your perspective. 

Shaun Gold Scott Henningsen Mike McClintock Brian Naughton Dana Bell Frank Casale Susan Cook Sebastian S. Peter Walker Rameshwar Balanagu Kevin Jurovich

#FounderJourney #Entrepreneurship #StartStak #FemaleFounders

startstak.ai • 19 min read

First-Time Founders

I am doing some work today which is requiring a #MidJourney binge session. #AI bias is something else! 


Apparently, when people have professional work sessions at the office, women often look into their colleagues eyes and smile. 🤔 🙄 I need to be intentional about bringing women into my scenes unfortunately, but when I do, look out! 😍 

Should we have a training data score feedback system that works? 🤓 

#AIBias 🐂💩 

News Flash for Female Founders working in AI worldwide!


👀 If you are seeing this for a 1st time, please pass this along to Female Founders building in AI.


The Women in AI: Global Innovation Awards will celebrate the boldest and most innovative women in tech, who are building the companies of tomorrow! Led by Frank Casale  award recipients will be recognized for their accomplishment to a global network of over 150,000 tech professionals, customers, investors and media contacts.

I’m honored to be co-chairing these awards with Božanka Vitanova of TeamLift and Linda Essumai.

Female founders worldwide are invited to apply for this award.

⏰ The deadline for applications will be April 15th, 2024. 
🏆 Winners will be selected in May.
 
The top 5 women #AI startups will receive their award in person at the Queen's Business Expo on June 4th at an event to recognize their outstanding accomplishments.

📣 Please share this broadly with your network and tap a female founder you know who is building in AI.

Ben Yurcisin Stephanie Vallejo

Do you know about Johari's Window?


What comes to mind as it relates to business? 

I am exploring this topic for a piece we are working on at StartStak, called "First Time #Founders".

#AIforBusiness #StartUps

What does excellence look like? 🔮


Start at the Start: Unleash the excellence of every individual. This is the title of a pilot course sponsored by Chief, a women’s network that believes “Women Have Always Been Powerful”.

Yeah. I agree. Also, the other 300 Chiefs in this live learning course yesterday also probably agree!

Except, #women in #business have an interesting dilemma. We need to be powerful, perceived correctly, effective, and to lead while not walking around on eggshells or even worse, having the people we lead doing that! ⛔

This was the compelling conversation led by Professor Frances Frei, from Harvard Business School—mind blowing stuff about leading high performing teams while not lowering the standard of performance. 💥

Spoiler. It’s about people and leading with intention to enable an organization to do more than even individuals realize they can do. Being a leader requires a very high level of EQ and discipline, so the standard is not lowered to the lowest performers. Business is about people. 👏

Be intentional, be bold and “go against your instincts to bring the best out of others.” 🙌

#leadership #womeninbusiness #femalefounders

🙌 Join the DFW Pavilion community in action!


🍸 DFW Pavilion members - Don’t forget about happy hour tomorrow at Hudson House in Addison. Feel free to bring friends who are interested in learning more about the advantages of Pavilion for go-to-market executives.

📲 Ping me, Randi-Sue Deckard 🔬 or Jeremy P. if you’re interested in finding out about joining our DFW chapter.

#DFWNetworking #GTMExecutives #Pavilion

joinpavilion.com • 1 min read

Pavilion | Community-Powered Learning

🤔 What if the next big revolution in tech or sustainability is among the startups that were never born? 



The opportunity cost is immense. 

Let's rethink how we support entrepreneurial journeys. 

#LostStartups #FutureInnovations #StartStak

Taplio

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