Leadlabs STHLM

Driver Leadlabs STHLM där jag erbjuder strategisk och operativ hjälp kring digital marknadsföring och HubSpot. Jobbar främst med Facebook- & Instagramannonsering, LinkedInannonsering, Youtube och display-annonsering, Google Ads och HubSpot både operativt och strategiskt. Jobbar både med B2C och B2B.

Owner

Structsales

Head Of Marketing & COO

At Structsales we provide revenue generating results and simplify complexity to large B2B companies with highly technical products using people, systems and processes. Working with Structsales will result in an aligned sales and marketing organization that generates more business. 

My key responsibilities include:

★ Digital Strategies

★ Managing Search Engine Marketing (SEM), Search Engine Optimization (SEO), Web Analytics 

★ Social Media – organic and paid social media

★ Strategic and operative support in HubSpot.

★ Example of Project Management:

•	Managing Web Site Projects
•	Aligning Sales & Marketing using tools like Asana and HubSpot
•	Sales and Marketing Process management
•	HubSpot Implementations
•	Research
•	Strategy work, i.e. development of Playbooks and tactics 
•	Managing teams of consultants as part of project delivery to customers
•	Coordinating workshops and trainings
•	Inbound Marketing delivery (content, advertising, workflows, email sequences and campaign management)

Digital Strategist & Project Manager

SNÖ of Sweden

Digital Director

Bizkit Havas

Digital Strategist & Teamleader at Bizkit Havas. Bizkit Havas is part of Havas group, one of the world's largest global communications groups. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. 

Key responsibilities include:

★ Heading a digital team with people working with Search Engine Marketing (SEM), Search Engine Optimization (SEO), Web Analytics, Social Media and Media Planning.

★ Digital strategist to some of our agency's key clients and consulting our clients in areas e.g. social media, influencers, search, web analytics, programmatic, native advertising and other digital media.

★ Analyzing the performance on our activities for our clients to find insights which will lead to improvements

★ Always striving to find new solutions and technology to help our clients to develop and succeed.

★ Training clients and colleagues in digital media

★ Project Management

Digital Strategist & Teamleader

Good Balance

Co-owner of Good Balance. Good balance is an international brand for people who want to increase their well-being and physical strength. The company offers products in over 14 countries within health and fitness in the web shop www.goodbalance.com. The products are energy-and magnetic bracelets and supplements. Except my role as Co-owner and Chairman of the Board in the company I also worked with strategic and operative tasks in the company. When I started working with Good Balance we increased our revenue with 400% my first year.

My responsibilities include:

★Business development - Strategies and product development.

★Marketing & Communication - Responsible for our marketing with focus on digital channels as social media channels, email marketing, paid-& organic search and display advertising. PR, communication and content creation are other areas I worked with.

★Influencers – Find and contact new potential influencers and communication with existing influencers around the world. Create manuals/guides and discuss ideas for photos, posts, videos, competitions and giveaways with influencers on all our markets. 

★Site & Analytics - Write and update content on our site. Responsible for measuring, analyze and do recommendation on our site performance to increase user experience and sales.

Co-Owner

DigitasLBi Sweden

DigitasLBi  is one of the world's biggest digital communication agencies that transforms businesses for the digital age. The agency exists to help brands embrace the creative and technological changes revolutionizing all aspects of their business. 

As an Activation Strategist I helped our clients with various digital platform strategies ranging from social media, online advertising, search, analytics, online experience and optimization in order to drive brand perception, growth and loyalty.

I always look to find new smart ways to activate the target groups and adapt to new technology and trends in the digital space.

Activation Strategist

DigitasLBi is one of the biggest digital communication agencies with global presence. In my role I was responsible for maintaining day to day relationships with PPC clients, as well as developing strategies to maximize ROI through PPC activities. 

The main channels for advertising I managed was Google search, Google Display Network, Bing, Youtube, Facebook and LinkedIn, managing both text ads, display ads and video ads. I was managed some of the biggest PPC clients in Sweden in the bank and travel industry during my time here. My main tasks was:

★ Manage clients and working closely with clients, assisting them in their paid search and paid social media strategy.

★ Manage effective implementation on search, social and display campaigns, as well as optimization and set up in engines/adservers.

★ Develop new and innovative search, social and display strategies which meet clients briefs

★ Create and manage campaigns, main focus is driving order and revenue growth by overseeing the    
   management of all PPC.

★ Analyzing campaigns

★ Assist in optimizing landing pages from PPC traffic to maximize campaign level conversion rates. 

★ Coordinate DigitasLBi:s countries account managers for some clients with global presence.

PPC Account Director

Nordnet Bank AB

Work on Marketing and design department with:

★ Supply organization with business insight from web operations.

★ Develop methodology and train internal users of our tracking and hosting systems.

★ Develop and maintain strategies for search and display campaigns.

Main tasks and responsibilities:
★ Handle web campaigns, traffic, analyse, reporting and recommendations of improvements.

★ Handle search campaigns, analyse, performing updates and adjustments, reporting and   
    recommendations of improvements.

★ Create reports and recommend improvements in web architecture and design.

★ Research and develop tools to optimize traffic and conversion on Nordnet sites.

★ Measure social media performance and campaigns.

Web Analytics Manager

Delta Projects

Delta Projects with product AdAction helping several of the largest companies to streamline and optimize their online marketing. 

As campaign coordinator I  was responsible for a number of key customers and coordinate the campaign from start to end. I analyzed the web statistic, optimized and suggested improvements. I was also involved in the development of the tool.

Campaign Coordinator

Delta Projects with product AdAction helping several of the largest companies to streamline and optimize their online marketing. 

As traffic I was responsible to our customers' online advertising coming up in time, that everything is working properly and was helpful for all involved so as a customer, advertising-, web- and media agency.The tasks include booking ads in AdAction, material support, and site contact. I was take care of reporting to our clients.

Traffic

Hiab

Purchasing, invoicing, contact with suppliers, both swedish and international, was part of my role. I also received incoming requests regarding i.e. spare parts. Every day I also managed order confirmations, did price lookup and had a ongoing relationship with suppliers and customers.

Purchasing Assistant (Part time)

As an Owner at Leadlabs STHLM and a Head Of Marketing at Structsales, I have over 12 years of experience in digital marketing, with a focus on LinkedIn Ads, HubSpot, and Paid Social Media. I offer strategic and operational support to help B2B companies with highly technical products generate more revenue and simplify complexity.

I am passionate about adapting to new digital trends and technologies, and using data and AI to inform decisions, predict trends, and improve digital initiatives. I also have experience in managing web site projects, aligning sales and marketing processes, and optimizing search engine marketing. As a person, I am curious, dedicated, and always thrilled to meet new challenges.

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