Do it right marketing

Founder & Growth Marketing Consultant

After relocating to Budapest, I recognized the strong need for growth marketing across organizations of all sizes and industries. This is how doitrightmarketing.com was born. 

To me, growth marketing means problem solving. I unlock organizations’ growth potential with on-demand marketing strategy that is personalized to their needs. I support them with a holistic multi-channel approach strongly focused on data-driven decision making and constant optimization. 

Currently my clients are from software, medical, education technology, manufacturing, IT services, and non-profit industries.

Growth Marketing Consultant 

Design Terminal

Marketing Mentor

Nokia

• Winner of the ‘Business Excellence’ Award for building digital foundations through data-driven, ‘scientific’ marketing and constant optimization 
• Introduced 3x more frequent performance reporting to ensure healthy pacing towards goals, increased web traffic by 240% YoY due to constant optimizations and paid media spend efficiency  
• Pioneered NPS measurement for virtual events and drove 2x higher NPS vs benchmark by initiating LinkedIn Live as a tactic, broke the record of highest registration numbers driven from the Nokia for CSPs LinkedIn channel and beat a new record Nokia wide by driving the lowest CPL for a LinkedIn Live Event
• Led a 'Data Storytelling' workshop for the wider CNS campaign and strategy teams, an all-day 'Customer Journey' workshop and a Testing 101 workshop for the full CNS Marketing team

Global Marketing Campaign Manager

LinkedIn

• Led the global growth strategy of the biggest product launch of the learning business, since the Lynda acquisition, across languages (EN, FR, DE, ES, JP, BP) and broke the record of registrants driven on LinkedIn Events for the digital product launch event 
• Increased YoY bookings revenue by +630% of the global evergreen remarketing and nurture strategy (email, paid media) by developing, building, testing and consistently optimizing using data, while also scaling the campaign by localizing in FR and DE 
• Doubled organic traffic YoY for the largest global B2B brand awareness campaign of the business unit by leading and up-leveling the growth strategy every year, developing regional campaigns for the French and DACH regions
• Supported the re-org transition as a Culture Champion on the LinkedIn Talent Solutions Growth Marketing committee (launched the virtual step challenge to increase team engagement)

Global Growth & Lifecycle Marketing Manager - Talent Solutions 

• Pioneered programs; launched first virtual summit surpassing registration and NPS goals by 2x, reintroduced webcasts  / virtual events that continue to exceed goals 
• Generated +24% MQLs than projected and increasing bookings every quarter by rebuilding and continuously optimizing a multi-channel remarketing strategy
• Inclusion and Belonging Co-lead on the LinkedIn Learning Marketing Culture Champion committee - supporting the VP of Marketing in organizing and facilitating social good initiatives (partnering with Rise Against Hunger non-profit) and DIBS workshops, while also running the new hire buddy program

Global Demand Generation Marketing Manager - Learning Solutions

Neema International

• Neema International empowers vulnerable children in Uru, Tanzania through research-based, sustainable projects that promote education and whole child development.
• Led a committee of five across the US and Africa to build the foundations for a marketing and comms strategy (website, messaging, branding, social media, email).

Associate Board, Marketing and Communications Chair 

Grovo

~ acquired by Cornerstone OnDemand in 2018 Q4 
• Exceeded the weekly record of leads in 2018 by reintroducing webinars as a DG tactic
• Lowered CPL spend by 34% across paid media as a result of introducing the product’s content (public lessons) as a lead gen tactic, which generated 25% more leads than display ads, and launching video ads driving 50% higher impressions than other ad types
• Established an ABM strategy from scratch, launched automated lead source reporting

Demand Generation Marketing Manager 

Lingo Live

• Led ABM paid strategy improving ROAS YoY. 10% of direct mail converted to SAOs. 
• Doubled Facebook (+600) and Linkedin (+400) following in 6 months by building an organic social media strategy. Spearheaded a video content marketing strategy increasing organic social media reach by 1000%.
• Headed up marketing and non-profit events, spoke at webinars and conferences

Marketing Manager

Memrise

• Led multi-channel social media strategy; developed Instagram from scratch (+1k organic follower growth). Built a video content strategy increasing Instagram engagement by 40% and resulting in 7x higher reach on Facebook
• Implemented an influencer blog strategy, which increased content cadence by 50%, grew brand awareness and optimized SEO.

Social Media & PR Coordinator

Social Media Editor

Social Media & Community Intern

Orange Business Services

• Acted as master of ceremony at the entity's largest internal event, a 7k audience 
• Supported the launch of a new internal video news series program

Global Digital Communications Intern

Directors Cut Films

• Aided directors and editors on tight deadlines, across 3 floors of editing suites (online, offline, sound & grading)
• Exposed to the post production process (AVID, sound, color grading)
• In contact with many other production companies (BBC, ITV, Sony)

Runner

I’m a Global Growth Marketer with a decade of experience working in startups, midsized companies and large enterprises in San Francisco, London, Paris, and now Budapest. My marketing strategy experience spans across B2B, ABM and B2C, with a deep understanding of growth marketing across industries.

I have worked in-house for several global brands, LinkedIn, Nokia, and Orange. Today I run my own marketing consultancy business, doitrightmarketing.com. 

Mentoring professionals on their career journey, helping startups accelerate their growth with marketing and empowering women in business are all causes I’m extremely passionate about and actively partake in.   

Hit me up to expand your growth capabilities at emi@doitrightmarketing.com

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