Dare Network

At Dare Network, we scale D2C and B2B brands through performance marketing and growth strategies.

Built a 25+ member team delivering results across industries:

- Apparel, footwear, mother & baby care, FMCG, perfume
- SaaS, pharma, manufacturing companies

Core services:

- Performance Marketing (Meta, Google, Snapchat, and Tiktok)
- SEO & Content Marketing
- Website Development (Shopify/Custom)
- WhatsApp Marketing Automation
- Creative Strategy & UGC

Results: ₹30Cr+ annual ad revenue managed across client accounts in India, GCC, UK, Australia, and Mauritius.

Founder & CEO

Frog School

Fractional CMO

emileji.com

Marketing Consultant

Haris&Co.

Interim CEO

Haris&Co is one of the fastest-growing eCommerce marketing agencies in India and the Middle East, and we're passionate marketers who love helping our clients to achieve their success. We're on a mission to help eCommerce brands across the world to build and scale their businesses sustainably and profitably.

▪️ Develop and implement a cohesive marketing plan to build and scale the eCommerce stores based in India and UAE
▪️ Directly supervising the team members and leads the cross-functional collaboration across website, content, creatives, paid ads, copywriting, and dop department
▪️ Leading the customer retention and CRM strategies to drive more engagement to increase the customer return rate and repeat purchases via Email and WhatsApp marketing
▪️ Analyzes and assesses the effectiveness of all existing operations and current needs based on technology and key competitors in the marketplace
▪️ Managing the marketing budgets effectively to ensure that it aligns with the goals of the campaign
▪️ Monitoring competitor activity to identify new opportunities for growth or threats to the eCommerce businesses 
▪️ Oversees the day-to-day e-commerce operations, maintenance, and performance measurement of the e-Commerce business. Uses a data-driven approach for analysis and decisions
▪️ Maintain and evolve a testing framework to expand the volume & pace of learning across the business. Love for a/b testing and a belief that all decisions can be tested.
▪️ Continuously implement and test new marketing channels while measuring existing channels to drive more efficient ad spend / ROAS
▪️ Always following a “test and learn” approach to improve the effectiveness of the ad spend - optimizing campaign creativity, copy, and consumer cohorts
▪️ Managing the P&L of the business with the ability to make the right decisions to drive success

Vice President Marketing

SquadStack

Growth Marketer

Fitbots OKRs

▪️ Worked closely with key stakeholders within the organisation, including product, sales, and support, to identify potential opportunities to improve the marketing funnel and increase the number of new leads and customers in the United States
▪️ Managing and planning Google Search ad campaigns for the United States
▪️ Building high-quality email databases using strategic content marketing techniques through blogs, webinars, podcasts and ebooks using Mailchimp.
Performed email segmentation and experimented with different cold email nurture sequences.
▪️ Managed Search Engine Optimization activities including keyword research, competitive research, content optimization, backlinking and guest posting.
▪️ Set up a lead management system using FreshCRM and automated most of the process using Zapier.
▪️ Tracking and optimising the website for higher conversion using Microsoft Clarity.
▪️ Assisted in revamping and managing the entire company website on Webflow.
▪️ Managed all social media platforms which include Facebook, Twitter, LinkedIn, YouTube, Quora and Pinterest.

Growth Marketing Specialist

CarbonPaper LLP. 

▪️ Developing marketing strategies and assisting with the sales team.
▪️ Developing a content strategy for Facebook, Instagram, LinkedIn, YouTube and Quora.
▪️ Generating leads through Email, Organic outreach on LinkedIn and Instagram from the US and Canada market mainly focusing on SaaS and F&B Industry.
▪️ Utilizing my strong analytical skills to evaluate end-to-end user experience across multiple channels and user touchpoints.

Client Engagement Manager - Digital Marketing

Synergita

▪️ Executing a digital strategy for LinkedIn
▪️ Generating leads through Facebook, LinkedIn and email marketing.
▪️ Networking and communications with other influencers.
▪️ Managing Sales CRM and assigning leads for different Geo's.
▪️ Managed organic and paid social media content campaigns to build a customer base.
▪️ Identify Social Media opportunities and develop and an actionable plan for execution.
▪️ Analysing campaign results and reporting performance back to stakeholders.
▪️ Evaluate performance metrics and make recommendations for the continuous improvement of campaigns
▪️ Recommend and develop strategies for growing and leveraging our social media follower base using promotions, polls, surveys etc.

Digital Marketing Associate

▪️ Successfully spearhead campaigns on social media platforms including Fb, Twitter, and Instagram
▪️ Manage social media planning for execution of marketing strategies and community management
▪️ Monitor the online presence of the company’s brand and engage with users, strengthening customer relationships
▪️ Organised and hosted webinars for the US and IND regions.

Social Media Marketing Specialist

▪️ Developed, implemented and coordinated E-mail Marketing Strategies in order to increase brand awareness and lead generation.
▪️ Identified target audience and produced email lists for email campaigns ensuring the high standard of the company is met.
▪️ Analysed and evaluated the performance of the campaign, created weekly reports and presented the results to the manager.
▪️ Deployed and tracked the email, conducted market research and actively participated in the weekly team meeting.

Email Marketing Specialist

Digital Pandits

Social Media Strategist

Royal Enfield

Marketing Assistant

Hi, I'm Emil. If you're from Kerala, you might know me as the performance marketing guy. If not, here’s my story…

I wasn't supposed to end up here.

Like most Indian kids, I went the engineering route first. 

Before that, I spent my school days being that overly talkative guy who somehow turned every conversation into a business opportunity - selling t-shirts to teachers and convincing classmates to try health products.

And I’ve done all the cringe stuff as a teenager. After engineering, I knew I had to go for an MBA. 

Though I failed my CAT exam, I luckily got selected for the Indian School of Business, Hyderabad. But I decided not to enroll for it. Instead, I did an online crash course.

While my friends got selected for Rs.10-20 lakh per annum packages, my hobbies of photography and videography helped me generate income.

Finally, in 2019, I got my first job with a Rs. 12k/month salary. Not because of my skills but because I was a fresher.

Spent 8.5 years climbing the marketing ladder across different companies, learning everything from performance marketing to client management.

No marketing degree. No business background. Just curiosity and experience that taught me everything.

I stumbled into marketing by accident, but what I saw made me start Dare Network in 2024-
📍Agencies burning client budgets and not delivering results
📍Founders losing faith because they trusted the wrong partners

I believe that when someone trusts you with money they probably saved for months, every rupee has to justify itself.

Today, Dare Network is 26 people strong. We've generated Rs. 30+ crores for 80+ brands across India and the GCC.

But here's what makes me proudest: not a single GCC client has churned.

What we do differently:
→ Performance marketing focused on revenue, not vanity metrics
→ SEO that captures entire markets, not just keyword positions
→ Website development that converts visitors into customers

I’m on my way to building an agency that proves this industry can operate with integrity. Expanding into the GCC and US markets while maintaining the values that got us here.

Feel free to DM me if you’re looking for an agency that values your vision, time, and money.

12 months ago: 7 seats, no conference room, no space to even gather the team for Diwali. 
Today we're celebrating in a 40-seater space with our own studio.

The team that stayed with me from day 1 watched all of it happen.

They saw us go from working in a cramped space to finally having room to breathe. They saw the clients come in, stay, and trust us enough to renew.
That tells me we're doing something right.

Growth isn't always about the big wins everyone talks about. Sometimes it's about:

→ Having a conference room for the first time 
→ Finally being able to gather everyone without feeling squeezed 
→ Building a studio because the work demands it

This Diwali feels different because we actually have space to celebrate together.

The same people who believed in me when we had nothing are still here. That's the win I care about most.

If you're building something and the right people stick around, you're on the right path.

Happy Diwali to everyone grinding it out. May your teams grow, your spaces expand, and your trust stay strong.

Emil Eji

The Growth Architect | Scaling D2C & B2B Brands with Ads, SEO & AI-Powered Creatives | Building Dare Network & BuyEcomAds.ai

A founder fired someone 5 days after they made a junior cry on a Friday evening call.

Jatin Saini from House of Creators hired someone on Monday. By Friday evening, that person was gone.

The reason? One sentence he said to a junior team member during a call at 6 PM on Friday.

"Did you leave your brain at home? If this is the best you can do, you should look for a new job. Bring your brain tomorrow, or don't bother coming."

Jatin asked the senior to stay back after the call and explained that humiliating someone right before the weekend wasn't how they work. 

The senior defended it, saying, "That's how you build strong teams."
An hour later, Jatin fired them.

His reason was simple. "We want to build personal brands without breaking people."

This story went viral because 62% of Indian employees are burned out right now.
Not tired. Burned out. 

We've normalized managers destroying people's confidence and calling it feedback.

I've seen this in performance marketing too. 

Someone runs a campaign that doesn't convert, and suddenly they're called “useless”. A junior makes an error in ad copy and gets destroyed in front of everyone.

The worst part? We think this creates high performers. It doesn't. It creates people too scared to test new ideas or take creative risks.

Real feedback is about the work, not the person. You can say "this campaign needs better targeting" without saying "did you even use your brain?"

The best teams aren't built by fear. They're built by people who feel safe enough to experiment, fail, and learn fast.

More founders need to draw this line. Talent matters, but not at the cost of breaking your team's spirit.

Have you ever worked with someone who destroyed team morale?

A surreal moment for our team at BuyEcomAds.ai 🚀

We recently got the opportunity to create an AI-powered launch video for The School of Future, an incredible initiative by Tom M Joseph, the Director of Jain University Kochi.

It was such a proud moment watching our work being showcased on a large screen in front of an amazing audience, including top delegates and leaders from various industries. The appreciation we received from the School of Future team and the attendees made the entire effort worth it.

Huge shoutout to Akshay Muralidharan and Coomar Prantik Barua for trusting us with this project. This was our first-ever project of this kind, and our team pulled it off in just 3-4 days! 💪

Having mostly worked with e-commerce brands across India and the US, this project was a refreshing challenge that pushed our creative and technical boundaries.

Couldn’t be prouder of the team Insha Farhat, Niva A., Priyal Ghai and Antony Chacko, for executing it so beautifully.

If you haven’t seen the video yet, it’s right below. Would love to hear your thoughts!

#AI #creativestudio #launchvideo #SchoolOfFuture #kochi

This 23-year-old raised ₹20 lakhs in 24 hours without a product or pitch deck.

Yash Gawde posted one message on LinkedIn, and copy-pasted it on Instagram.

Within 24 hours, 5 people reached out. Not to refer him, but to invest their own money.

He closed ₹20 lakhs before building anything.
No deck. No projections. No prototype.

Here's what made it work.
For months, Yash shared his story publicly. 
Built to ₹102k/month at 19. 
Lost everything, and then rebuilt an agency to ₹3L/month.

People saw the wins and the losses.
When he asked for money, they already believed in him.
Investors didn't fund the idea. They funded the person.
And this directly connects to your marketing campaigns.

Stories trigger trust in your brain through oxytocin release. People remember stories 22X better than data.

Performance marketing with storytelling gets 30% higher conversions. Story-driven ads drive 23% more sales.

But most campaigns still look like this:
→ Feature 1, 2, 3 
→ Buy now 
→ Limited offer
Nobody remembers that.

The brands winning today tell stories their customers want to join.

They show the customer's problem. Position the brand as the guide, not the hero. Make the customer the hero of the story.

Yash proved something important.
The best pitch isn't about what you're building. 
It's about why you're the right person to build it.

Are your campaigns listing features or telling stories people actually remember?

Facebook ads either make you money or drain your budget, and it comes down to these 4 prompts.

10 million businesses are running ads right now, but only 3% of them are making money

Rest are just burning their cash.

I've spent 8 years in performance marketing, and worked with D2C brands across India and GCC.

The pattern is always the same.
📌 Brands throw money at Facebook
📌 They hope something sticks
📌 Get frustrated when nothing works.

The problem isn't Facebook but the strategy they apply.

Here are 4 ChatGPT prompts that fix this:

1. Find your real audience

"I sell [your product] to [your audience]. My CPA target is [amount]. Create 3 audience segments with age, interests, and behaviors. Tell me which Facebook placement works best for each."

This stops you from targeting everyone and reaching no one.

2. Write copy that sells

"Write 3 Facebook ad copies for [product]. First, one should focus on the problem. Second, on the dream outcome. Third on proof. Keep each under 80 words."

People scroll fast. Your copy needs to stop them in 3 seconds.

3. Structure your campaign right

"I have [budget] to spend on Facebook ads for [product]. Design a campaign structure with a budget split between cold audience, warm audience, and retargeting. Include what success looks like for each."

Most people put all their money in one campaign and wonder why it doesn't scale.

4. Fix what's broken

"My Facebook ad has [CTR]% click rate and [conversion]% conversion rate. Industry average is 2.5% CTR. Tell me exactly what's wrong and how to fix it in 3 steps."

This finds the leak in your funnel. Fast.

The difference between brands that succeed and brands that fail isn't budget.

It's knowing what to ask.

These 4 prompts can save you months of testing and lakhs in ad spend.

What's the biggest challenge you face with Facebook ads right now?

Companies are firing Google Ads specialists because AI agents do their job better and faster.

And honestly, it's not even complicated to set up.

One e-commerce brand found ₹3.5 lakh in monthly wasted spend that three consultants missed.

The shift is real, and it's happening faster than most people realize.
This is what has changed in the ecosystem. 

Google Ads now has specialized AI agents, not the generic ChatGPT kind that gives you different answers every time. These are purpose-built agents trained for specific tasks.

We spent 100+ hours trying to use ChatGPT for Google Ads analysis. Same prompt, 100 different answers. Half of them were straight-up hallucinations. That's when we realized general AI doesn't work for this.

But specialized agents? They're built differently.
📌One agent audits your entire account in 5 minutes instead of 3 days. 
📌 Another finds negative keywords that are bleeding your budget. 
📌 A third one spots landing page issues killing your conversions.

Here's what actually works:
→ Smart Bidding Exploration finds 18% more conversions hiding in your campaigns 
→ Negative Keyword agents catch waste patterns humans miss completely 
→ Landing page agents identify exactly where mobile users drop off

One SaaS company used the keyword opportunity agent and got 47 qualified leads in the first month. A local service business tripled its mobile conversion rate after the landing page agent spotted form placement issues.

The setup takes 2 minutes. Connect your Google Ads account, pick which agents you need, and let them run.

Are you still manually doing what AI agents now finish in minutes?

🚀 We’re Hiring at Dare Network!

We’re on the lookout for some serious rockstars to join our growing team in Kerala (these openings are not for our Bangalore Office)

Open Roles:
2 × Meta Ads Experts (Lead Generation + D2C experience preferred)
2 × Google Ads Experts (Lead Generation + D2C experience preferred)
2 × Copywriter
1 × Shopify Developer
1 × Social Media Executive
1 x Video Editor
2 x Graphic Designer

If you’re someone who loves working with a fun and power-packed team that’s scaling some of the top brands in India, GCC, and the US, then this is your chance to work on some truly kickass brands.

We’re looking for passionate, driven, and hustling people who can keep up with the pace, because a lot is happening and a lot of exciting brands are coming in every week.

If you’re someone who wants to get deeper into the D2C and B2B space, we’d definitely love to hear from you.

Send your resume and portfolio to careers@thedarenetwork.com

Let’s build something bold together 💥

AI wrote my ad campaign in 30 seconds, and it looked perfect, but didn't sell anything.

Google just rolled out tools that auto-generate your entire Performance Max campaign. Text, images, videos. All done in 30 seconds.
Sounds like every marketer's dream.

But there’s a major underlying issue with this.

👉 Agencies are using AI to pump out 50 different ad variations. They look polished, professional, and on-brand.

And they're converting at half the rate of human-written campaigns.

➜ Google ads became 29% more expensive this year. 
➜ Click rates dropped by 26%.

Yet B2B companies are still dumping 44% of their budget there.

Meanwhile, ChatGPT is building its own ad platform for 2026.

Here's why AI-generated campaigns fail:
AI can't understand your customer's real pain. 
It writes generic copy that sounds right but feels empty.

But the fix is simple.

Use AI for speed, headlines, image formats, and translations. Let humans own the story. 
The hook. 
The emotion. 
The reason someone should care.

If you replace your creative team with AI prompts, get ready for campaigns that look impressive but burn budget with zero ROI.

The brands winning right now aren't using more AI. They're using AI smarter.
Are you letting AI handle speed or strategy?

The ad agency that charged you ₹40,000 for one "perfect" video doesn't want you to know this.

3 months ago, a skincare brand reached out to us in panic.

They had spent ₹2 lakhs on a professional shoot. Hired actors, rented a studio, worked with a production house for 3 weeks.

The ad got 0.8% CTR and died within 4 days.

Meanwhile, their competitor was launching new ad variations every other day. Testing angles, hooks, formats. Finding what actually worked.

That's when we realized the real problem.

D2C brands aren't losing because of bad products. They're losing because traditional production kills speed.

By the time your perfect ad is ready, your competitor has already tested 10 versions and found the winner.

So we built something different.
❌ No studios 
❌No actors 
❌ No 3-week waits.

Just your product link and a reference ad you like. We handle the rest using AI combined with performance marketing expertise.

48 hours later, you have a scroll-stopping video ad ready to test.
Starting at ₹10,000.

The brands we work with now test more in a week than they used to in a quarter. They're not gambling on one expensive creative anymore. They're finding what converts through rapid testing.

Last week, a supplement brand launched 8 variations with us. The 6th one hit 4.2% CTR and scaled to ₹15 lakhs in spend.

That winning ad cost them ₹10,000 to make. Their previous studio shoot cost ₹80,000 and never scaled past ₹20,000.

Speed beats perfection in performance marketing.

Want to see how we're doing this? Comment "Ads" and I'll send you our full breakdown with case studies.

Get your ad ready under 48 hours

Your private chats with Meta AI are about to become ad targeting data starting December 16.

Ask the chatbot, "What camera should I buy?" Expect camera ads for weeks.
Talk about back pain. Wellness brands will hunt you down.

Meta AI has 1 billion monthly users. Most don't realize their casual chats are being tracked for sales.

Here's the part Meta won't highlight in their announcement.

👉 This is the same company that paid 1.3 billion dollars in fines for transferring European user data illegally. 

The same one caught in the Cambridge Analytica scandal. The same platform that's been flagged repeatedly for data privacy violations.

Now they want access to your private AI conversations.

Meta promises not to target ads based on religion, politics, or health. But they've made promises before. And their ad revenue of 46.5 billion dollars last quarter suggests privacy isn't their priority.

For marketers, this is powerful. AI chats reveal real intent, not just passive scrolling.

But there's a risk. You could serve travel ads to someone who just asked for breakup advice. Bad for them. Worse for your brand.

The reality is simple. Your AI chats aren't private conversations anymore. They're sales briefings.

Meta isn't building helpful AI. They're building a better way to sell you things.

Are you comfortable with that?

Your SEO strategy is outdated if you're not tracking ChatGPT, Perplexity, and Claude.

And that's becoming an expensive blind spot.

Your buyers aren't starting with Google anymore. 
They're asking AI first, i.e. ChatGPT, Perplexity, Claude, and Gemini. AI search crossed 7.5 billion monthly visits last year, and in India, it's moving even faster.

Perplexity just overtook ChatGPT on the App Store after Airtel bundled it for free. Shopping queries on AI platforms doubled in 6 months. 82% of Indians now trust AI to help them decide what to buy.

But here's the gap most brands miss.
Google dropped below 90% market share for the first time since 2015. 

Here's what actually works for AI visibility:

📍 Restructure your content for AI 
→ Use 50-70 word summaries, not long paragraphs 
→ Add structured data and FAQ sections 
→ Create comparison pages positioning you against alternatives

📍 Optimize for each platform differently 
→ Google AI Overviews: Featured snippet formats 
→ ChatGPT: Facts, stats, knowledge base pages 
→ Perplexity: Visual content with data points 
→ Claude: Insight-driven industry trend articles

Tools like Writesonic GEO show exactly how each AI engine cites you and who's beating you in AI answers.

One fintech brand restructured their content with clear stats and AI-optimized FAQs. Within 45 days, they appeared in 64% of relevant ChatGPT searches.

Result: 3x organic traffic and 50% higher conversions.

The brands winning now aren't just creating content. They're creating content AI wants to recommend.

Have you checked how your brand shows up when someone asks ChatGPT about your industry?

Over 58% of Google searches now result in zero clicks to websites because of AI summaries. But our clients are still receiving good traffic. Here's how we prepared for this:

Six months ago, when Google was still testing AI Overviews, we changed the way we looked at SEO.

Right now, organic traffic has dropped by 34.5% on average because of AI summaries.

We used this exact playbook we used to save our clients' traffic:

1. We changed what we measured.
A # 1 rank doesn’t matter if no one clicks on your website. Instead, we tracked impressions vs. clicks. If people saw the result but didn’t click, AI was stealing visibility.

2. We split traffic into 2 buckets.
> Informational searches like “how to [task]” These are most vulnerable to zero-click answers.
> Commercial searches like “best [service provider] near me.” These still bring conversions if optimized right.

3. We restructured the content.
Implemented the AIO framework:
> Added short TL;DRs so users (and AI) see the answer instantly.
> Framed headers as questions people actually ask.
> Added FAQs so Google can pull our content into its AI answers.

4. We applied GEO (Generative Engine Optimization) principles
> Mentioned specific tools, people, and brands that Google's AI recognizes as entities. 
> Rewrote content in natural, conversational language.
> Added semantically rich keywords 

Result: When AI Overviews rolled out industry-wide, our clients maintained lead quality despite the 34.5% average traffic drop.

Are you measuring impressions vs. clicks yet, or still focusing on rankings?

We’re hiring: Project Manager for our Web Development Team

Are you a Project Manager with experience in tech, product, or web development agencies? This role could be the right fit for you.

At Dare Network, we are scaling our web development department and currently have multiple projects in the pipeline across Shopify and WordPress. We’re looking for someone who takes ownership, manages timelines, and thrives in a fast-paced environment.

What you will be responsible for:
• End-to-end project handling, from initiation to delivery
• Assigning and tracking tasks with precision
• Ensuring timely completion and quality outputs
• Acting as the main point of contact between clients and the internal team

Who we’re looking for:
• Prior experience managing web or product-based projects
• Strong task and time management skills
• Ability to handle 6–8 projects at a time with clarity and structure
• Excellent communication skills and comfort in client-facing roles
• Technical knowledge or coding background is a plus, but not mandatory

If you’ve managed projects in a web development environment or handled similar responsibilities in a tech or product company, we’d love to talk.

To apply, send your resume to careers@thedarenetwork.com. 

Let’s build something impactful together.

#hiring #projectmanager #webdevelopment #shopify #wordpress #careers #darenetwork

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