STADA Group

Nordic Brand Manager

Pierre Fabre Group

Responsible for marketing in Denmark, which includes the overall strategy for marketing of Avène, A-DERMA and Ducray in Denmark. My role the ownership and responsibility for creating a synergi between all our marketing and communication initiatives: PR, retail media, marketing, OOH, digital campaigns, organic marketing, POS, sampling, B2B and B2C. 

Further I lead a team of 3 marketing professionals and one PR consultant

Marketing Manager Referent

As a Trade Marketing Manager for Pierre Fabre in Denmark, I am responsible for marketing in Denmark for our 3 brands Eau Thermale Avène, A-DERMA and Ducray. This includes:
•	Overall brand management for Denmark 
•	Responsible for the Danish marketing strategy and implementing the global strategy locally
•	Responsible for marketing plans, as well as campaign plans for both retail and e-retail 
•	Responsible for social media, as well as community management strategy 
•	Responsible for b2b and b2c materials for BTL and ATL 
•       Responsible for Trade Marketing strategy 
•	Merchandising at POS, including optimization of planograms 
•	Copywriting and developing campaigns for e-retail 
•	Development of trade materials, e.g. POS materials for campaigns in physical POS 
•	Development of social media posts 
•	General brand management and brand strategy for Eau Thermale Avène, A-DERMA and Ducray in Denmark

Responsible for Marketing DK (Trade Marketing Manager)

•	Responsible for developing Trade marketing materials and strategies 
•	Responsible for the Danish launch of Dexeryl 
•	Developing communication materials for b2c 
•	Responsible for analyzing product assortment and developing planograms 
•	Merchandising & Trade Marketing 
•	Project management 
•	Shop-in-shop projects  
•       Space management
•       E-mail marketing (mailchimp)

Trade Marketing Assistant

As a part of the international graduate program marketing I worked 8 months at Pierre Fabre Dermo-Cosmétique’s HQ in France. 

March - June: A-DERMA’s international marketing team 
• Strategic marketing and institutional communication 
• International development
• Institutional communication strategies 
• Developing product training materials 

June - October: Eau Thermale Avène’s global marketing development team 
• Responsible for the global launch of a new product category 
• Strategic marketing 
• Development of launch plan, operational marketing recommendations, digital tools, POS materials etc.

Junior Product Manager

•	Responsible for the digital e-learning part of the Nordic training project 
•	Developing several different b2b gamified e-learning modules for pharmacists in corporation with an external partner 
•	Developing working processes for the digital part of the training project 
•	Developing training materials 
•	Developing marketing materials 
•	Project coordination
•	Responsible for the b2b newsletter 
•      Copywriting and storytelling
•	Product training

Nordic Marketing Assistant

Fremforsk - Centre For Futures Studies

Research Assistant

Saint Tropez

As a sales assistant at Saint Tropez, I provided the costumers with the best possible costumer service, by applying different sales techniques. I functioned as a personal stylist for the costumers and I was measured on basket size and IPT. Furthermore, I had to be aware of the shop’s key numbers. I also helped with the visual merchandising of the store. This job has taught me a lot about sales techniques and how to achieve the best possible results, when you are trying to sell products to customers.

Sales Assistant

Arla Foods

Global Marketing intern - Global Milk, Powder and Yogurt 

As a marketing intern at ARLA Foods I assisted the Senior Category Manager for global children’s products, with the launch and development of new powdered milk children’s products for South and Latin America. My job was to assist on the development of labels for these project, the brand management, the marketing campaign and the social media campaign as well as the POS materials. Furthermore, I worked closely together with ARLA’s marketing department in Mexico and Trinidad and Tobago on these projects. I coordinated these product projects, as well as managed the daily contact with external and internal stakeholders. Additionally, I was placed in two workgroups, one regarding the role of naturalness at ARLA and one regarding sweeteners, as a representative from the global marketing department.

Global Marketing Intern

Monsoon Accessorize

Here I worked mainly as a part time sales assistant, but also as a temporary branch manager. The job mainly focused on customer service and during my employment, I received several courses in customer service.  During my employment, I conducted job interviews and I helped with closing the store, when Accessorize decided to close all Danish stores in 2014. As well as I in that period was responsible for the daily management of the store, as well as doing the store’s accounting, budget and other ad hoc assignments.

At Monsoon Accessorize in Aarhus, I was firstly employed as a sales assistant and 10 months into the employment I was promoted to assistant manager. My main task as an assistant manager was to function as the right hand of the branch manager. As well as motivate the other employees to do their best and to be able the apply the best possible costumer service. I was in charge of the daily management of the shop, when the branch manager was absent. I was also in charge of the visual merchandising of the shop, as well as doing the shop’s accounting. In this job I learned a lot about being a good leader and motivating others to do their best.

Assistant Manager

My responsibilities as a sales assistant was to preform the best possible costumer service. Furthermore I did a lot of visual merchandising and I also did the shop's accounting.

Bilka, Dansk Supermarked

The first 6 months of my employment, I worked as a fulltime sales assistant. I worked in the sportsdepartment at Bilka and my main assignment were costumer service and sales. After the first 6 months, I worked part time for 2,5 years.

Marketing Manager Referent at Pierre Fabre Group

Experienced marketer with a strategic and global mindset. I have almost 7 years of experience in working with dermatological skin and hair care, both globally and locally. Experienced in developing and executing marketing and communication strategies, as well as leading a team. Experienced in working developing, planning and executing 360-degree marketing and communication activation plans across categories and brands.

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