Atom8

Co-Founder

Lokalise 

Lokalise is a leading localization automation platform, a B2B SaaS that helps tech teams at Notion, Mastercard, Starbucks, Hyundai, and 2500+ other companies ship quality localized products faster and serve more global users.

Joined as one of the first two full-time marketers (employee #20) to kickstart marketing efforts, gain traction, and build the function from scratch. During my time at Lokalise, revenue grew from $2m ARR to $20m ARR, and marketing team grew from 1 to 30+ people. 

Phase 1 (0 to 1)

- Defined early strategy and objectives, and led demand generation and demand capture.
- Led the initial content marketing strategy achieving +300% growth in organic traffic and high rankings in relevant keywords, and becoming a leading voice in the localization industry.
- Ran a series of webinars and demo sessions with partners like Intercom, Contentful, and Sketch, which generated 5000+ leads and influenced a pipeline worth seven figures.
- Audited and redefined the early-stage analytics stack and KPIs, built the first marketing/sales dashboard, and implemented a regular reporting cadence to track progress.
- Built and owned early infrastructure, marketing ops, and automations.
- Recruited and managed initial partners and agencies.
  
Phase 2 (1 to 10) 

- Led product analytics (Heap) implementation to enable funnel analysis, activation, and retention, and kick off PLG motion.
- Founding member of a cross-functional growth tribe, leading the acquisition squad. Defined operating processes, OKRs, experimentation principles, framework, and hiring.
- Launched over 100+ growth experiments across acquisition & activation:
- Doubled inbound sales-led motion MRR
- Improved new trial CVR by +21.25%
- Unlocked LI conversation ads (proved ROI)
- Improved MQL quality by 60%
- Launched two new mini-products for lead gen and proved ROI
- Achieved a healthy double-digit MoM growth in demos after redesigning and leading the GTM strategy for a new product line that had stalled.

Digital Growth Lead

EW inc

EW helped B2B SaaS & B2C startups with growth strategy and execution.
It also served as a hub for various projects and ideas.

- Developed and led digital growth and optimization strategies for B2C and B2B startups  
- Clients: Quimbee, Isolta, Ahrefs, Custody X Change, Baseballism, Athletic Greens, and many more.
- Solo practice: handled everything from sales, demand gen, and client relationships to project management.
- Grew it to a healthy high five-figure ARR (ACV was ~$20K annually and avg. client retention was ~1.5 years). 
- Published expert articles, and hosted webinars on growth, A/B testing, digital analytics, and UX research.

Growth Marketing Consultant / Owner

Isolta Oy

Isolta Oy (part of Accountor Group) is B2B invoicing software for SMBs, serving more than 35000 users across 5 countries since 2001.

- Revamped the GTM strategy for international markets. 
- Increased paying customers by 5x in less than two years by removing the biggest conversion and retention blockers.
- Recruited a small marketing team and led the strategy execution.
- Optimized paid campaigns (Google Ads).
- Improved UX across the website, landing pages, and onboarding (applying best CRO practices and improving translation quality)

Growth Marketing Consultant 

Quimbee

Quimbee is a popular online educational resource for law students and legal professionals. Named the 9th fastest growing education company in the United States by Inc Magazine.

- Increased conversion rates across the funnel by more than 3x and helped grow ARR from $600k to $2m+.
- Designed and executed a series of monthly A/B tests and UX improvements. 
- Lead a series of in-depth user research. 
- Advised on digital analytics improvements. 
- Advised and helped validate demand for new product features.

Conversion Optimization Consultant

TheyConvert

TheyConvert was a tiny CRO agency helping e-commerce stores increase their conversion rates.

- Handled and managed client work. 
- Designed and led the execution of monthly A/B tests for multiple clients, adding over 4+ million USD in revenue. 
- Learned: sales, account management, CRO, and A/B testing

Founder / Conversion Rate Optimization Consultant

Aldaris, Part of Carlsberg Group

Aldaris is the leading brewery in Latvia. Carlsberg is a global brewer, employing over 41,000 people and producing over 500 beers.

- Main responsibilities: ensuring a steady supply of production materials, collaborating with vendors and in-house stakeholders (logistics, production, marketing, sales), managing inventory, tracking orders, resolving supply issues, and managing supply risk.
- Played a key role in SAP procurement implementation, worked closely with SAP consultants to develop accurate solutions, and coached and trained in-house procurement and production teams.
- I optimized procurement processes and achieved 80% automation of day-to-day tasks.

Procurement Manager

- I optimized daily/weekly sales reporting and ensured faster delivery and less manual work (less manual data entry in Excel).
- I joined the Sales team to assist with the performance reporting process and sales analytics

Business Analysis Assistant

Thrill Engine

I created a web app called Thrill Engine: An online platform for booking adventure trips (snowboarding, skiing, surfing, kiteboarding, and more). For me, it provided fast-track entry into entrepreneurship, the tech industry, web development, and digital marketing.

Founder

B2B SaaS Growth and Marketing Leader | Reforge Alumni

Multi-skilled marketing and growth leader with a decade of experience.

- Entrepreneurial-minded with a high Figure Shit Out (FSO) quotient
- In-depth understanding of B2B marketing, growth, demand generation, SaaS, PLG, and GTM. 
- Battle scars: 500+ experiments, 6-figure budgets, big wins, big flops
- Bias for action
- T-shaped generalist
- 60% of the time my jokes work every time (excellent meme skills)

I gravitate towards industries and tools that enable people to build, grow, scale businesses and ideas and unlock human potential from anywhere in the world. And level the playing field by bringing more opportunities to people around the globe.

Specialities: Automated Outbound, B2B SaaS Marketing, PLG, Growth, Conversion Marketing, GTM, conversion rate optimization, growth marketing, demand generation, lead generation, A/B testing, experiment design, web analytics, marketing strategy, UX design, user onboarding, email marketing, nurture campaigns, tech, startups, SaaS, statistics & data analysis, user research, JTDB. 

Stack: Clay, ZenRows, Apify, Smartlead, Apollo, Google Tag Manager, Google Analytics, search console, Google Ads, Clearbit Google Optimize, Optimizely, Convert, Hotjar, VWO, Mailchimp, Unbounce, WordPress, Shopify, Webflow, Mixpanel, Intercom, Livestorm, Zapier, Figma, Linkedin Ads, Heap, Ahrefs, Albacross, Salesforce, Marketo, ChilliPiper, Metadata.io and more

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