Chatmeter

Senior Manager, Content and Product Marketing

Sirens Media

-Built demand, content, and email strategy yielding 70% increase in email response rate and 25% increase in opportunities for AgTech client within first three months

Owner / Consultant, Demand Gen and Content Marketing Strategist

Lady Tech Marketer

-Produced 61 episodes and counting
->5000 downloads
-Won three industry awards: 
     - Gold - MarCom Awards - Strategic Communications / Media Relations and Publicity - JUSTJune Podcast Series - Collaboration with JUST Global 
     - Gold - dotComm Awards - Earned Media - JUSTJune Podcast Series - Collaboration with JUST Global 
     - Dick Reed Awards - Most Committed to Community Award - TCI Lead Gen + Lady Tech Marketer

Founder, Community Builder, and Podcast Host

PeerSpot (formerly IT Central Station)

-ABM campaigns influenced $300K in pipeline 
-User's Choice Awards campaign saw response rate of 193% over goal; PeerSpot company LinkedIn channel saw 180% increase in page views and 720% increase in shares over the previous four-week period 
-Produced and launched The PeerSpot Network with two podcasts: Dude, Where's My Pipeline? and The CustomerXFiles, which garnered 500 downloads within the first few episodes 
-Created Peer on the Street video series

Senior Manager of Demand Gen and Product Marketing

TCI Lead Gen

-Solo marketer
-Led marketing to take company from $1.7MM to $10MM in YoY revenue 
-Built lead gen strategy yielding 13X increase in inbound leads 
-Created and launched digital library of company and client resources and collateral 
-Led three company rebrands

Manager, Corporate Marketing

-Won major enterprise clients including Microsoft, Dell, and Salesforce which represented 60% of YoY revenue

Manager, Marketing Operations

Axcient

-Built email marketing strategy and structure yielding 37% YoY increase in demo registrations

Marketing Operations Manager

Clark Pest Control

-Implemented and launched Salesforce platform

CRM Project Manager and Salesforce Administrator

-Reengineered advertising budget to cut over $7 million in spending and recommended where to reallocate funds
-Implemented Net Promoter System

Marketing Project Manager

Marketing, Event, and Collateral Coordinator

Far Western Anthropological Research Group, Inc.

-Surveyed land and located archaeological sites, tested designated areas, and performed excavation
-Screened soil deposits for archaeological evidence and collected samples
-Completed scientific inventory forms to accurately document all recovered artifacts and samples for curation
-Led my crew in the collection of geographical location data, as well as site mapping, using a Trimble GPS unit

Archaeologist

California Polytechnic State University

-Catalogued and analyzed archaeological data from two Chumash Native American coastal site (CA-SLO-9 and CA-SLO-10) 
-Graded for Dr. Terry Jones: World Prehistory, Archaeological Laboratory Methods, Elements of Archaeology; grade for Dr. Stacey Rucas: Biological Anthropology; grade for Dr. James Keese: Cultural Geography

Major Accomplishments:

-Produced an archaeological report on CA-SLO-9: 
The Middle-Late Transition on the Central California Coast: Final Report on Archaeological Salvage at CA-SLO-9, Montana De Oro State Park, San Luis Obispo County, California
-Presented at the Society for California Archaeology regarding field methods used at CA-SLO-10

Anthropology, Geography, and Archaeology Research and Teaching Assistant

American Cancer Society

-Recruited, interviewed, selected, trained, and mobilized a 40-person team to implement Relay For Life, a 24-hour event at Cal Poly
-Managed and mentored the RFL team in coordinating approximately 800 students and faculty in fundraising for the American Cancer Society
-Supervised financial resources under the established budget in order to ensure good stewardship and meet the fundraising goal 
-Collected all monetary contributions and oversaw all accounting processes

Major Accomplishments:

-Was asked to take this position after many years of volunteering for ACS in order to continue to grow the event and mentor the Event Co-Chairs after having been the Event Chair for the prior two years (the position time limit).
-Received the Circle of Excellence Award and the Pacesetter Award for the Southern California Division, 2008.

Event Director

Growth marketing leader, demand gen and content marketing strategist, and community builder with >12years of experience working in tech startups and wearing all the hats. I am a creative, big-picture thinker, and relationship builder who values empathy in marketing and leadership.

I love to empower and connect women in technology marketing through my community and podcast, Lady Tech Marketer. Join the community on your fave social channel, including here on LinkedIn, and tune into the podcast on your favorite podcast platform.

Oh and I do stand-up and improv comedy. Making people laugh is my jam.


Skills include:

-Demand gen strategy 
-Content marketing strategy 
-Go-to-Market Strategy 
-Growth marketing
-Brand strategy 
-Relationship building
-Project Management
-ABM
-Email marketing 
-Social strategy
-Product marketing 
-Lead gen 
-Integrated campaigns 
-Copywriting and storytelling 
-Public speaking
-Podcast production
-Event planning
-Salesforce, HubSpot, Marketo, Buffer, Canva, Oktopost

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