Emily Isted's Linkedin Analytics

As an Experimentation Lead at Hype Digital, I run experiments on websites and optimise them for humans, using data-driven insights and best practices. I have successfully improved the performance, usability, and conversion rates of various sites, such as an online fashion retailer that increased its sales by 15% and a travel agency that boosted its bookings by 20%. I have a Bachelor of Business Administration in Marketing from IMM Graduate School, where I learned the fundamentals of marketing strategy, research, and analytics. I am passionate about creating engaging and effective web experiences that deliver value to both users and businesses. Outside of work, I enjoy exploring nature, keeping active, and taking ocean swims daily in South Africa.