I work with various clients to bring their stories to life through strong strategies and compelling copy.

Freelance Writer, Marketer, & Strategist

Aimpoint Digital

I led and executed the content strategy and developed impactful marketing content to raise awareness, generate and nurture leads, and speed up the sales funnel.

Content Marketing Manager

United Credit

Created and brought to life a comprehensive content marketing strategy to drive leads, increase revenue, and establish a positive relationship with new and prospective merchants. Implemented a comprehensive rebranding strategy encompassing diverse communication programs targeting both internal and external stakeholders, resulting in increased brand recognition, improved customer perception, and a 15% growth in market share.

Successfully launched targeted email marketing campaigns resulting in a 20% increase in click-through rates and a 15% boost in overall sales.

Developed and executed a content strategy that increased website traffic by 120% within six months, resulting in a significant growth in organic lead generation.

Completely revamped unitedcredit.com to optimize SEO through copy and blog posts, resulting in first page ranking for over 1,000 unique keywords.

Led a team in revamping the company's social media presence, resulting in a 50% increase in follower engagement and a 25% rise in brand awareness.

Wrote and developed 25+ new pieces of persuasive sales collateral, contributing to a 40% increase in sales conversions and a record-breaking quarter for revenue.

Director of Marketing Communications

iFIT

Promoted to a leadership role overseeing a team of 6 copywriters and graphic designers.

Edited and wrote compelling B2C copy for an audience of 6.4 million members.

Led strategy for the brand's global presence, from email and SMS to web copy and social media.

Creative Lead

Promoted to a lead position to oversee a team of 3 copywriters.

Wrote and edited copy for all B2C efforts aimed at the company's 6.4 million members

Fostered a sense of community through strategy aimed at building community and increased monthly workouts by 15%.

Experience Team: Chapter Lead

Worked as a senior copywriter, creating B2C content for the company's 6.4 million members.

Fostered a strong, positive relationships with current customers through concise, helpful, and compelling copy. 

Worked on a team of copywriters and designers, focused on creating a quality experience for current customers to build loyalty and ensure overall product satisfaction.

Senior Marketing Copywriter

The Connor Group

Led internal and external content marketing initiatives to drive traffic and increase sales through SEO/SEM strategy.

Marketing Manager

Exhibit Concepts, Inc.

Responsible for all content marketing and social media initiatives to drive traffic, engagement, and leads. Led all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, retention, and positive customer behavior.

ChangeUp, Inc.

Transitioned from exclusive work for Pure Madness Chocolate to a shared role with ChangeUp, Inc. 

Established and managed the overall internal and external marketing communication plan for the organization, via strategic objectives and consistency of messaging. I researched new opportunities to elevate the company and worked to build the business through the successful execution of marketing objectives.

Worked directly with retail clients to support copywriting and marketing initiatives through tone of voice and brand consistency across platforms.

Marketing and Social Media Strategist

Sidney City Schools

Managed all external and internal communications to promote a favorable image of the Sidney City School district and Shelby County local schools. Fostered a public understanding of district mission, policies, programs, services, activities, goals, and accomplishments.

Communications Coordinator

In a world where patience is short and characters are limited, it's important to make every word count. I have over 20 years of experience in marketing and content, working to capture the attention of prospects and clients. More than anything, I love a good story. 

My passion for writing drives a distinct perspective on speaking to consumers and standing out from the crowd. It's all about bridging the gap between a physical experience and an online presence through a strong strategy.

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