Propelus

- Manage all manual and automated B2C e-commerce marketing email sends in Salesforce Marketing Cloud; drive increasing engagement and conversions among target audiences
- Collaborate with cross-functional teams (product, data, customer success, etc.) to enhance marketing strategy and create lifecycle touch points that align with business objectives

Lifecycle Marketing Manager

- Design, implement, and analyze complex automated email marketing solutions in Salesforce Marketing Cloud, including journeys, triggers, nurture campaigns, and back-end automations
- Monitor and analyze campaign performance metrics, generate reports, and provide actionable insights to improve marketing effectiveness; led a portfolio-wide analysis of a long-running campaign and presented proposed optimization tactics to the global strategy team
- Co-led an effort to consolidate a complex use case (47+ email iterations) into a single dynamic template, using AMPscript code to personalize content based on each recipient, resulting in greater operational efficiency
- Certified Salesforce Marketing Cloud Email Specialist - issued August 2021

Senior Marketing Automation Specialist

- Built, maintained, and analyzed automated email marketing solutions in Salesforce Marketing Cloud, including journeys, triggers, and nurture campaigns
- Strong use of email marketing tools and best practices, HTML, QA, and A/B testing to create automations that drove prospect engagement and increased conversions
- Led a portfolio-wide effort to implement a new email trigger that resulted in 25% higher website conversions and a better user experience

Marketing Automation Specialist

- Utilized Salesforce Marketing Cloud to build, execute, and evaluate one-off or recurring email campaigns on behalf of 10+ university partners
- Assisted in developing long-term messaging and segmentation strategy by collaborating with and providing recommendations to internal stakeholders

Email Marketing Specialist

Great Minds

- Designed and implemented tactical lead generation campaigns (email, landing pages, blogs, social media, webinars, toolkits, ads, and more) that promoted the Wit & Wisdom curriculum
- Created and led a monthly thought leadership webinar program that generated 200+ new leads per month

Assistant Marketing Manager

Banker's Toolbox

- Wrote and edited 100+ pieces of marketing content to generate leads: website copy, white papers, case studies, press releases, Marketo emails, brochures, sales collateral, ads, blogs, social media
- Collaborated with internal and external subject matter experts to craft marketing materials

Banker’s Toolbox rebranded to Abrigo in 2019.

Marketing Content Specialist

Buzz Points, Inc.

- Planned, created, and executed B2C email marketing campaigns in Marketo utilizing A/B tests, smart campaigns, and data management
- Led a campaign that resulted in unprecedented success (KPI: 40% growth in user enrollment)

Marketing Campaign Coordinator

Marketing Associate

Feature Writer/Content Intern

Marketing is an art and a science, and I use both the creative and analytical sides of my brain to drive successful marketing campaigns. I am a skilled marketer with extensive experience in email marketing and marketing strategy. I thrive in a collaborative and mission-driven environment, and my attention to detail empowers me to produce campaigns with great precision.

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