Propelus

• Manage all manual and automated B2C email campaigns in Salesforce Marketing Cloud by using SQL, dynamic content, segmentation, and strong QA, resulting in increased engagement and efficiency
• Drove a sustained increase in product subscription conversions by optimizing key lifecycle journey emails and improving timing, messaging, and overall campaign performance
• Collaborate with product, data, customer success, and support teams to develop integrated lifecycle campaigns aligned with business objectives and customer needs

Lifecycle Marketing Manager

• Designed, implemented, and analyzed complex automated email marketing solutions in Salesforce Marketing Cloud, including journeys, triggers, nurture campaigns, and back-end automations
• Monitored and analyzed campaign performance metrics, generated reports, and provided actionable insights to improve marketing effectiveness
• Led a portfolio-wide analysis of a long-running email campaign and presented proposed optimization tactics to the global strategy team, resulting in an estimated 50% increase in conversions
• Co-led an effort to consolidate a complex use case (47+ email iterations) into a single dynamic template using AMPscript code, resulting in ~20% faster go-to-market speed and no additional headcount required

Senior Marketing Automation Specialist

• Built, maintained, and analyzed automated email marketing solutions in Salesforce Marketing Cloud, including journeys, triggers, and nurture campaigns
• Strong use of email marketing tools and best practices, HTML, QA, and A/B testing to create automations that drove prospect engagement and increased conversions
• Certified Salesforce Marketing Cloud Email Specialist - issued August 2021

Marketing Automation Specialist

• Utilized Salesforce Marketing Cloud to build, execute, and evaluate one-off or recurring email campaigns on behalf of 10+ university partners
• Assisted in developing long-term messaging and segmentation strategy by collaborating with and providing recommendations to internal stakeholders

Email Marketing Specialist

Great Minds

• Created and led a monthly thought leadership webinar program that generated 200+ new B2B leads per month
• Designed and implemented tactical lead generation campaigns (email, landing pages, blogs, social media, webinars, toolkits, ads, and more) that promoted the Wit & Wisdom curriculum

Assistant Marketing Manager

Banker's Toolbox

• Wrote and edited 100+ pieces of marketing content to generate leads: website copy, white papers, case studies, press releases, Marketo emails, brochures, sales collateral, ads, blogs, social media
• Collaborated with internal and external subject matter experts to craft marketing materials

Banker’s Toolbox rebranded to Abrigo in 2019.

Marketing Content Specialist

Buzz Points, Inc.

• Planned, created, and executed B2C email marketing campaigns in Marketo utilizing A/B tests, smart campaigns, and data management
•  Led a campaign that resulted in unprecedented success (KPI: 40% growth in user enrollment)

Marketing Campaign Coordinator

Marketing Associate

Feature Writer/Content Intern

With over 10 years of expertise in email marketing and marketing automation, I have a proven track record of designing highly precise, technically sophisticated, and targeted lifecycle marketing campaigns that drive growth and engagement. Let’s connect!

As far as email sign-offs, I've always been a big "Thanks," person myself. Could never quite pull off "Cheers," tbh!

What's your go-to, or the most unhinged email sign-off you've seen?

--

Emily Gasper

Email Marketing 💌 | Lifecycle Marketer | Cultivating Growth and Engagement

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