VMware

• Manage a team of 4 digital marketers specializing in content, integrated marketing, product marketing, and digital activation, providing guidance, mentorship, and support in their respective areas.
• Develop and execute GTM play strategies, defining objectives, goals, target audience, and messaging materials by analyzing market trends, customer insights, and competitive landscape.
• Collaborate with the Business Unit to create quarterly full-funnel demand generation content roadmaps, aligning messaging and content across channels to drive consistent brand communication and customer engagement.
• Facilitate alignment with key stakeholders across Marketing, Sales, Channel, and Geos, ensuring successful implementation of play strategies through cross-functional collaboration and interdepartmental coordination.
• Provide comprehensive campaign performance reporting and actionable insights to Tanzu stakeholders, effectively communicating results through presentations and slides.
• Establish global plans for play-related programs and investments, analyzing regional market dynamics and collaborating with regional teams to ensure consistent implementation and localization in AMER, EMEA, and APJ regions.

Senior Manager of Digital Demand Strategy

• Lead the Ecosystem and MarTech team of 2 full time employees (FTEs) in India and the USA to maintain and enhance our Marketo instance utilization, system integrations, and reporting.
• Lead the AMER Campaign team of 8 FTEs and contractors located in Costa Rica and the USA to provide exceptional stakeholder support, building and execution of 200+ programs per month. 
• Overhauled request management process, minimizing the back and forth with stakeholders through email, which decreased build-to-approval time by 2x, and increased SLA-success rate. 
• Restructured nurture campaigns in Marketo to fully utilize the tool’s native capabilities, drive operational efficiencies, and scale across geographies, solutions, and business units.
• Conceptualized and launched the first global Persona-based nurture campaign utilizing dynamic content and time-sensitive assets for a faster path to market and more intentional customer experience
• Developed the first standardized marketing automation and MarTech infrastructure roadmap, allowing us to build on and maintain the marketing stack and other key technologies.
• Enabled agile dynamic content by utilizing campaign fields and email scripting, which resulted in a 2x increase in dynamic asset response.
• Started the first MOps Development program, teaching team members the foundations of MOps, Marketo and project management with the goal of Marketo Certification.
• Enabled a self-service model which is stakeholder driven, which reduced workload by up to 2 hours per day for execution team members.

Manager, Marketing Operations & Shared Services

• Manage team of contractor and agency resources from onboarding to self-sustained campaign development
• Collaborate with key internal marketing stakeholders to improve their goto-market strategy utilizing data and industry best practices.
• Leading major integrations with Marketo from the Marketing Automation end, acting as a project manager for the Marketing Shared Services team, working across IT, Operations, Marketing, and Sales teams.
• Improve the intake process for hundreds of global stakeholders, finding ways to utilize Workfront to shorten idea-to-market time.
• Overhauling the nurture build and execution process in Marketo to provide clearer reporting and the move to behavior-driven email nurtures.
• Established an integration between multiple business units' marketing automation systems in order to optimize multi-product selling and ensure compliance across business units.

Marketing Automation & Operations Manager

B2B Marketing

Ambassador

Bryant University

Bryant's Digital Marketing program provides real-world skills that are in high demand.

Students explore topics such as social media marketing, digital marketing strategy, content marketing, marketing automation, paid media, SEO, SEM, analytics, email, and more through our diverse curriculum.  Students work with Bryant's distinguished faculty experts and develop research skills through rich applied learning opportunities.

• Research, design, and implement digital marketing projects from small- to medium-sized organizations including businesses and non-profits from a variety of industries.
• Apply the principles of marketing in internships that are supervised by faculty, who themselves are expert researchers and consultants in various industries and marketing functions.
• Conduct experimental research in our Marketing Behavioral Lab with the guidance of our distinguished faculty.
• Graduate with a portfolio of real-world digital marketing client projects from work as part of the digital marketing team.
• Enter the job market with industry certifications from specially tailored programs provided by digital giants like Google, Hubspot, and Hootsuite.
• Create and execute online marketing campaigns through the Google Ad Grant Online Marketing Challenge.

Adjunct Professor of Marketing

VMware Carbon Black

Carbon Black was acquired by VMware in October 2019 

• Decreased request to execution time 3x by implementing a new request process using existing technology and removing friction.
• Optimized the utilization of Marketo by establishing service levels by marketing group, moving teams from full-service to self-sustaining.
• Launched the first Account Based Marketing program with the utilization of Marketo ABM, SFDC integrations, Drift, and Outreach for sales teams.
• Created first standardized training program for all Marketers to provide a consistent and scalable onboarding process.
• Launched first recognition program called "MOPs Stars" which highlighted marketers who have done exceptional work with the MOPs team through program building, integrations, and innovation.
• Successfully integrated 5 new tools for utilization across marketing and sales

Marketing Automation Manager

RANE (Risk Assistance Network + Exchange)

• Manage both sales and marketing technology stack including Pardot, Salesforce, Soundcloud, Twitter, LinkedIn, Google AdWords, Clearbit & more.
• Run training workshops and create documentation for sales teams to ensure consistent and reliable data input.
• Work directly with IT to ensure Salesforce is properly integrated with other platforms used by the organization.
• Build Salesforce dashboards and reports to demonstrate marketing and sales bottom-line impact to C-Suite.
• Manage the Pardot platform for the marketing team, providing target audience identification, campaign objectives, and post-campaign reporting and teachings.

Marketing & Sales Operations Manager

Serve as the Pardot Expert for client in implementation of platform and program execution within platform. 90-day projects include:
• Build landing page and email templates alongside designer and developer.
• Create and launch Adwords campaign for daily newsletter promotion.
• Build out segmentations per job role and target vertical.
• Clean data in Salesforce and audit fields for usability.
• Automate event follow up via Pardot
• Create regular reports on marketing impact. 


RANE (Risk Assistance Network + Exchange) is an information and advisory services company that connects business leaders to critical risk insights and expertise, enabling risk professionals to make more informed decisions and more efficiently manage complex risk. RANE provides access to, collaboration with, and unique insights from a global network of credentialed risk experts. Through curated network intelligence, risk news monitoring, in-house analysts and subject matter experts, and collaborative knowledge-sharing events, RANE helps subscribers get the information and expertise they need to address their most pressing risk challenges.

Marketing Operations Consultant

Relationship One

• Configured and deployed marketing automation solutions 
• Designed and executed multi-email campaigns
• Worked with clients to design and execute automated marketing campaigns
• Created campaign assets including emails, landing pages, email and landing page templates and web forms
• Analyzed marketing campaign performance and provide recommendations and reports
• Built regional event promotional campaigns for B2B and B2C organizations
• Developed and executed a nurture campaign strategy for one of the largest Midwest banks in the US
• Built and distributed monthly e-newsletters within the Healthcare space
• Created new email templates, developed a streamlined request process, and managed internal communications for a transitioning marketing team
• Worked in tandem with other team members to develop a Lead Scoring program

Relationship One’s Marketing Cloud Consultants provide best practice marketing automation direction, implementation assistance, and ongoing operational support for Oracle Marketing Cloud (Eloqua) and CRM/backend systems. We drive the design, implementation, and testing of demand-generation marketing programs, lead-nurturing programs, lead scoring, prospect/customer segmentation, and automated communications programs within the Oracle Marketing Cloud (Eloqua) platform.

Marketing Cloud Consultant

American Marketing Association, Boston

Member Board of Directors, VP of Membership

Everbridge

•	Worked with Program Managers to develop effective and timely marketing campaigns within Marketo
•	Trained incoming salespeople on use of Marketo tools within Salesforce
•	Developed nurture campaigns, targeting strategies and lead scoring system to better target our existing lead database  
•	Utilized Google Analytics and HotJar to measure website success
•	Consistently found new ways to optimize processes and create dynamic and intentional content
•	Kept clear lines of communication between sales and marketing to ensure prospect and customer success

Marketing Automation Team Lead

Cisco

•	Worked with Latin America, Canada and the US Public Sector to translate marketing requirements into functional campaigns within Eloqua 
•	Trained all America's Field Marketing sales teams on the use of Profiler and Engage
•	Supported theaters in quarterly performance reports, requiring the ability to consolidate data from various systems, analyze, and provide unique insight
•	Worked closely with central marketing automation team and support the organization with optimizing the Eloqua platform  
•	Worked with technology partners to understand system functionality

Marketing Automation Specialist

•	Developed a social selling strategy which improved individual Social Selling Index by 41%
•	Suggested ways to optimize pre and post event information gathering to increase ROI.
•	Distributed, managed and analyzed Sales Navigator licenses provided to account managers.
•	Provided 1:1 consulting to Cisco employees who hope to improve their LinkedIn presence.

Field Marketing Specialist

With a foundation in Marketing Operations, my approach to marketing is centered on creating intentional conversations with customers through scaled internal processes. From large companies to startups, I've continually scaled processes through technology, enabling Marketing teams to utilize technology as PART of their strategy instead of an afterthought.

Taplio

Emily Gravel, MBA's Linkedin Analytics

Emily Gravel, MBA

Want to drive more opportunities from LinkedIn?

Taplio

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Emily Gravel, MBA

Want to drive more opportunities from LinkedIn?

Emily Gravel, MBA's Linkedin Analytics