Archer Investment Management

Partner, Senior Financial Planner

Financial Planner

Principal Financial Group

Director of Sales - Retirement

Sage Rutty & Co., Inc

Retirement Plans Manager

Money is about more than math, it’s emotional. 

If all your financial questions could be solved within the rows of a spreadsheet, my expertise as a financial planner wouldn’t exist. 

But fair warning… 

I do financial planning differently. 😉

I believe you can… 

Make responsible financial decisions for tomorrow, without ignoring what your soul needs today. Save and invest wisely, while simultaneously planning for a trip abroad. Practice mindful spending and map out a responsible plan to purchase your lifelong dream car or home.

Yes, I’ll make sure your retirement accounts are stacked. I’ll burn the midnight oil to diligently lower your taxes. Together, we’ll protect your family and finances no matter what the future (or market) holds. 

But I’ll also challenge you to dream. 

To use your hard-earned money in creative and courageous ways that will make your future self proud. If life gets turbulent, I’ll help you identify ways to buy back your time so you can take better care of yourself until the dust settles.

All of a sudden, money sounds a lot more enjoyable, doesn’t it?  

Are you ready to let go of the stress around your finances? Do you want to navigate important financial decisions with thoughtfulness, intentionality, and personal integrity? 

Great! 

Because that’s what I do. 💁‍♀️

I’m obsessed with helping high-achieving professionals live fully now while planning responsibly for the future. 

Here’s what I want you to do next… 👇🏻

Shoot me a quick DM with an answer to this question: 

“If tomorrow you had unlimited funds in your bank account, what is one of the first items you would love to check off your bucket list?” 

I look forward to hearing your answer. 

Here’s to bringing the heart, soul, and excitement back to your finances. ❤️

- Emily 

Find Me Online
💻  Website: https://archerim.com 
📞  Schedule a call: https://archerim.com/book-a-meeting

“Rage quit” came up twice this week.

Not in gaming. In financial planning.

Two clients brought it up—unprompted. They’re not just burned out. They’re scorched. And they’re wondering: If I walked away tomorrow, would I be okay?
Usually, I build sabbaticals and layoffs into financial plans. This week? I’m modeling rage quits.

It’s a reminder that financial planning isn’t just about retirement or tax strategy. It’s about creating space for the unexpected—and sometimes, the emotionally urgent.

If you’ve ever fantasized about slamming the laptop shut and walking out, you’re not alone. Let’s make sure your plan can handle it.

Emily Casey Rassam CFP®, CDAA, AIFA®, CRPS®, NSSA

People-focused financial planner who deeply cares about her clients and their success in achieving life goals.

Forbes Top Woman Advisor | Investopedia Top 100 Advisor and Advisor Council | Speaker | Author | Wife | Toddler Mom

Pets are a luxury item 💍 

My budgeting app told me I’ve spent $6,619 YTD on our 2 senior dogs. 

Are your pets a major budget item for you now? 

Do you think the average American family can afford a dog?

Pictured: Ferdinand, our basset hound, after a teeth cleaning and lump removal in May

💡Idea: Plan a 'super support week'

Y'all are BURNT OUT

Pick 1 week for a staycation and add ALL the supports. All of them.

1. House cleaning and an organizer
2. Lawn service
3. Laundry service
4. A handyman to knock out the to-do list
5. Grocery delivery
6. Meal delivery
7. Massage therapy and talk therapy
8. Creative outlet time/new hobby time
9. Sleep consultant?
10. And, a financial check-in to reduce money stress

Just take yourself offline for a hot minute, preplan to rest without the guilt.

What would you add? Would this even help?

“We quote you all the time” 

Data and charts can be effective, but they're nothing compared to a well-timed sound byte. 

My client's favorite Emily quote? 

"Your money will be spent. Period. 
By you, now.
By you, later.
By the government (taxes).
By charities 
Or by your kids (inheritance)." 

As chronic "under-spenders" in early retirement, they've needed to remind themselves that the money will be spent. They quoted me to each other as they debated a kitchen remodel, bought a new car, and helped their kids. It helped them get over the retirement hurdle when their paychecks stopped and they started drawing money out of their portfolio.

Some clients need to be armed with data, others need the right words. Most need a mix of both.

What phrases keep you grounded when money choices feel overwhelming?

 #retirementplanning #behavioralfinance #financialconfidence

“I’m bracing for another huge tax bill... tell me what I’m missing.” 

That was the first sentence in this week’s check-in with a client juggling RSUs, freelance income, and severance. We opened their final paystub, reviewed freelance income, pulled data on estimated tax payments made, and fed everything into Holistiplan Scenario Analysis together. 

Within minutes the looming five-figure shortfall melted to a modest balance, and a plan:

-Add to a solo 401k plan for freelance income
-Top off HSA contribution
-Add to a Donor Advised Fund
-Smooth out a taxable inheritance distribution

Clarity replaces anxiety when you run the numbers early and have time left in the calendar year to make an impact. 

Advisors - want to learn how I "cook"? 
Check out the recording in the comments from my latest tax planning educational webinar

#taxplanning #equitycompensation

“Everything is a tax write-off, if you’re brave enough” 

Yikes 

Tik-tok finance is a landmine of misinformation

"I've reached cruising altitude, now what?"

My prospective client described his 20s and 30s as his ascent... 

✔️Paying down debt
✔️Building up emergency reserves
✔️Maxing out his retirement accounts 

Now he's here. Cruising altitude.

This moment for tech execs often comes around $250k income and $1M in assets.

The questions shift:

But, now what? 
💭What is money meant to do for you? 
💭How much more do you need? 
💭And, how much of that next pay raise or bonus can you enjoy? 
💭Are you being efficient with your tax plan? 
💭Are you missing anything?

I love serving clients at this phase and helping them build out those next steps, enjoy the ride, and plan their descent to wherever they want to go.

These years are a gift, and can be a game-changer if planned well.

Not everything should be optimized 

My kids keep their $$ in a piggy bank instead of a high yield savings account 

Because playing with money is a fun learning experience for them 

I’ve broken several financial planning “rules” this year, and I’m okay with that. How about you?

🎙️Clear your afternoon, my episode of Human Side of Money is liveeee 👋 

__

Most Advisors build plans around numbers. Emily Rassam builds them around people.

In this episode of The Human Side of Money, Brendan sits down with Emily Rassam, Partner and Senior Financial Planner, to explore how she infuses purpose and emotion into every aspect of the planning process. Emily’s approach goes beyond spreadsheets and projections. It’s about helping clients clarify their values, align their decisions, and live intentionally with their wealth.

The conversation goes deeper into helping clients define “enough,” connect values to goals, and navigate trade-offs that honor what matters most. Emily offers a window into how she integrates behavioral insights and purposeful planning to make every plan a living, evolving reflection of a client’s life.

You’ll Learn:

📍How to uncover the deeper motivations behind client goals
📍The importance of connecting values and money decisions
📍Ways to help clients spend intentionally and celebrate financial joy
📍How to apply behavioral principles to deepen planning conversations
📍Practical scripts to guide clients through trade-offs and “enough” conversations

Listen now to learn how to turn every plan into a purpose-driven partnership that reflects the human side of advice.

__

As a long-time listener, it was an honor and a pleasure to have this conversation with you Brendan Frazier. Thank you for making the human element of our business more accessible and easy to digest. 
You’re a gem 💎

See you Wednesday @ 2pm ET!

I cooked up fun 3 case studies to fly through Scenario Analysis together. 

Can’t wait to see y’all! Registration linked in the post below ⬇️

🍳 Cooking Up a Streamlined Year-End Tax Planning Process

Advisors know great year-end planning takes prep, timing, and a little creativity.

That’s why we’re inviting you into the kitchen with Emily Rassam, CFP® Heart-Centered Financial Planning for Tech Execs for a 4-part live series on how top advisors streamline year-end tax planning using Holistiplan: from prep to presentation.

This week’s course: Part 3 – The Secret Sauce: Seasonal Opportunities.
We’ll explore how good planning, like good cooking, is all about timing and taste:
- Spot Q4 opportunities like Roth conversions, QCDs, and deduction bunching
- Use ready-to-send client emails and talking points
- Add “chef’s choice” touches that keep clients coming back for more

PLUS live attendees can earn 1 CFP® CE credit!

Pull up a chair and join us live as we stir up smarter, smoother year-end planning.
https://hubs.la/Q03SD5M40

#Holistiplan #TaxPlanning #FinancialAdvisors #YearEndPlanning #CFPCredit

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