Westfield Creative

We specialize in Mailchimp and email marketing for awesome brands. From weekly campaign management and email design to Mailchimp training, we serve as your outsourced email team. 

westfield-creative.com  (we are a small team
of 3 and happen to be sisters and moms...)

Co-Founder, Email Strategist

Gradian Health Systems

Third employee at a global health start-up based in New York CIty. The goal of Gradian Health is to enable emergency and urgent surgery in district hospitals in low income countries. It is centered around a low cost anesthesia machine designed for resource-constrained conditions; specifically, lack of reliable electricity, absence of on-site medical oxygen, and a staggering absence of anesthesiologists. Gradian Health is centered around the development and distribution of the machine and the training of technologists who can deliver anesthesia during a procedure.

– Responsible for coordinating shipping logistics and transport for the Universal Anaesthesia Machine to low-income counties around the world - shipping over 100 units to hospitals all over the world
– Conducted monthly inventory of all assets and produced reports for accountant
– Coordination of detailed travel itineraries for UAM trainers, consultants and employees of Gradian
– Processes all incoming bills and invoices, enters in QuickBooks and sends all wire payments
– Helped to implement and all-electronic accounts payable system using Expensify.com and Bill.com and maintains Gradian's Employee Handbook and Fiscal Policies & Procedures
– Schedules Board meetings, conference calls and all in-office events
– Designs various marketing materials including poster presentations, surveys and data collections booklets 
– Managed blog, website (WordPress) and social media content on a daily basis for Gradian (Twitter, Facebook, Instagram and Pinterest)
– Maintained records in Salesforce
–Served as company "admin" for services such as Slack, Expensify, Dropbox, Uber Business, Skype, Pex Card and more
– Implemented and created content quarterly for our e-newsletter (via MailChimp)
– Managed daily office operations, coordinated with IT and building management, HR and handled all ad-hoc administrative tasks

http://www.gradianhealth.org
twitter: @gradianhealth
facebook: http://on.fb.me/Zbwgi3

Administrative Manager

Gradian Health Systems LLC

Third employee at a non-profit, medical device start-up. The goal of Gradian Health is to enable emergency and urgent surgery in district hospitals in low income countries. It is centered around a low cost anesthesia machine designed for resource-constrained conditions; specifically, lack of reliable electricity, absence of on-site medical oxygen, and a staggering absence of anesthesiologists. Gradian Health is centered around the development and distribution of the machine and the training of technologists who can deliver anesthesia during a procedure.

http://www.gradianhealth.org
twitter: @gradianhealth
facebook: http://on.fb.me/Zbwgi3

Program Assistant

Euclidean Capital LLC

Provided administrative and executive support to a team of three accountants including the CFO

Executive Assistant to Accountants

DeMatteo Monness LLC

Assistant to CEO and Co-President, Bill Monness.

Executive Assistant/Personal Assistant

Emma J Cards

Designed, created and sold my own line of modern stationery, greeting cards and custom invitations that were sold through my website, in several retail stores and to customers throughout the country. Exhibited line at the National Stationery Show in NYC in 2009. Also used social media to promote my business (Facebook, Twitter and a daily blog).

Owner/Designer

Fishs Eddy

Assistant to the owner of a large retail store in Manhattan. 5 location around Manhattan during this period. Assisted owner with a range of duties including creating a press kit, answering phones, filing, scheduling, planning promotional events and organizational duties.

Executive Assistant to Owner

Emily is the co-founder of Westfield Creative, a full-service Mailchimp email marketing agency. We help awesome brands send beautiful emails. 

Emily is passionate about helping brands and small businesses grow online via email marketing -- from designing Mailchimp campaigns to teaching clients how to create a great welcome sequence or set up an abandoned cart email series. 

Emily is obsessed with how the power of one email campaign or even one abandoned cart email can grow your business. Emily worked for over 10 years as a Project Coordinator and Executive Assistant for startups and in finance in NYC before founding her own email agency. She also comes from a creative background in the performing arts (a former singer/dancer), graphic design and blogging/social media. 

Specialties: 

•	MailChimp — Official PRO Partner and Mailchimp Certified (email design, strategy and training)
•	Wordpress websites - design and development 
•	Adobe CS:  Illustrator, InDesign, Photoshop and Canva

Instagram:  @emilyryanlikes
Twitter:  @emilyryantweets

After 10 years of sending emails for clients, here’s what actually matters in email marketing:

10 Things I’ve Learned About Email Marketing in 10 Years

1. Simpler emails perform better.
2. Deliverability is everything. Nothing really matters if you're not landing in the inbox. 
3. 100 opted-in subscribers beat 10,000 who never asked to be there.
4. Always test on real mobile devices.
5. Triple-check your audience/segment before hitting send.
6. Design doesn’t matter if images don’t load.
7. A solid email template saves massive time.
8. A second set of eyes is always worth it.
9. Simple campaigns can drive serious revenue, but you also need a healthy, good-sized list and a great product. Grow that list!
10. It’s just an email. 

What's an important lesson that you've learned about email?

Emily Ryan 👩🏻‍💻

Top Mailchimp Email Marketing for 7-8 Figure Brands, Words in WSJ, Inc.com and Entrepreneur. Co-founder at Westfield Creative, Mother, Speaker at AdWeek Commerce, Litmus Live

This month marks exactly 10 years since I went full-time with my own email marketing business. So here's my 10-year biz anniversary post for ya...

It's been quite a journey from one client paying me $35/hour to a 4-person agency serving clients such as Postable, Sparkling Ice, Columbia University, the Arizona Super Bowl Committee and hundreds of small businesses. To becoming a Intuit Mailchimp and Klaviyo Partner to speaking at AdWeek Commerce, Litmus Live, and countless webinars. I never thought any of that would have been in my cards. 

10 years is A LOT of email campaigns. And a lot of learning what works and what doesn't work. A lot of making mistakes and trying to learn from them and just trying to do better each day. 

And after all these years of creating and designing and sending, I'm still learning about email every single day. (Like today, I learned not to base a lot of engagement segments off the holiday period...people just don't open emails as much during the holidays.)

Most importantly, I'm still loving what I do and so grateful that I stumbled on this path that gave me my dream work-life setup as a working mother.

Big thank you to my sister, Elizabeth Bogh, who helped me grow this thing and to Lauren Reichard, who is the best Project Manager anyone could hope for. I am in year 10 because of these two ladies and all they do for our clients every day.

Also, shout out to Ade Lewis, who asked me if I wanted to be a Mailchimp Partner years ago, which had a huge impact on the growth of our business. 

And here's to hoping that email and SMS won't go anywhere in the next 10!

Ps- If you’re starting something new this month - the sky is the limit. Go for it.

NEW in Intuit Mailchimp 🔥 

Add free stock photos to your email campaign from Shutterstock! This is an awesome addition to the Content Studio - takes so much of the legwork away from finding a great image. LOVE this update.

Feeling very grateful today for the clients we got to work with this past year. 💛 

We had the chance to work with clients across e-commerce, education, performing arts, manufacturing, restaurants, a dive bar (!) and more. I still get excited about what email can do for a business and I'm grateful for the clients who trusted us with sending their emails to thousands (and for one client, millions) of people. 

There were moments of burnout along the way. But I kept coming back to the reason I started this business 10 years ago: to build something sustainable, support my family, and be present for my kids at home. That has carried me through.

Thank you to everyone who offered encouragement this year and to every person who opened or clicked an email we sent. I appreciate you more than you know. 

Onward to 2026! 👩‍💻

How about setting some Email Resolutions for 2026? 👩‍💻 

If email is part of your marketing mix this year, consider setting a few simple resolutions. 

A few we should all set for 2026:

• Focus hard on growing your list intentionally (a great pop-up, hosting a webinar, or a solid lead magnet)
• Stop emailing your entire audience with every send and start segmenting each send (send to Openers, Buyers, Clickers, People who bought X, People who didn't buy X, etc.)
• Use A/B testing more to learn what your audience actually wants
• Send a campaign to thank your most engaged subscribers (the clickers matter!)
• Send more emails. Even if it’s just one more per month. 

What is one email resolution you're setting this year? Let me know!

taplio

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Emily Ryan 👩🏻‍💻

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taplio

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Emily Ryan 👩🏻‍💻's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

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