Sociarch

Led high-impact product strategy that brought in 100,000+ users within two months, achieving a 10,000 MAU with a CAC of <$0.11.

Directing go-to-market strategies, ensuring rapid growth and effective brand positioning in the digital engagement and data-driven platform space.

Overseeing product vision and direction, launching a new platform from ideation to market in under three months with a small but resilient team of five.

Head of Strategy

Gryfyn

Partnered with Honda to lead the company’s first digital fan engagement experiences at Indy200 and Formula 1, successfully engaging 100,000+ fans.

Managed acquisition integration, overseeing strategic pivots that led Gryfyn into new business directions, while optimizing operational workflows.

Organized and hosted international events, including activations at MotoGP and Paris Blockchain Week, increasing visibility and enhancing brand image.

Head of Operations

Passionate about building experiences that matter

Business Manager

COR WRLD

Organized sold-out product launch event, hosting 400+ attendees and coordinating event design, production, and promotions.

Positioned three artists at Hong Kong’s first Digital Art Fair and organized VIP digital art experiences, establishing COR as a pioneer in the Hong Kong art scene.

Co-Founder

Super Ultra

Led campaigns that boosted customer engagement by 400% and drove a 200% revenue increase by establishing strategic partnerships.

Director of Marketing And Business Development

Product Marketing Manager

itch studio

• Led the rebrand campaign for Lucullus, an established Hong Kong patisserie brand with 20 branches worldwide
• Produced and oversaw creation of print and digital assets
• Developed and executed on multichannel marketing strategy
• Produced and oversaw creation of assets for the launch of Button Apparel, a Hong
Kong-based fashion startup focused on sustainability and female empowerment
• Produced and curated an offline exhibition for Christmas Sales Event to boost Eden
Ministry brand

Creative Producer & Co-Founder

WarnerMedia

• Supported WarnerMedia’s Kids content planning and acquisitions strategy in Asia-Pacific, covering Cartoon Network, Boomerang and POGO brands
• Developed new and maintained existing business relationships with major players in TV industry through international markets in APAC including production studios, TV broadcast networks, streaming platforms etc.
• Identified and maintained running list of priority acquisition targets, which would periodically shift based on company strategy, channel needs and market trends
• Presented acquisition proposals to senior management team and green-light committees
• Negotiated deal terms with content owners, taking into account internal stakeholders’ interests
• Managed internal and external deal workflow from initial discussions to execution, working closely with internal Finance, Legal and Operations departments to complete transactions
• As a direct result of an improved content slate, Kids channels sustained #1 or #2 ratings position in all APAC markets

Kids Programming Acquisitions 

APES Production Ltd.

• Producer & Editor for Legal English in Hong Kong
• Fixed and organized full planning for overseas trips for YouTube Series
• Production Assistant and Editor for Facebook Blueprint Workshops
• Production Assistant for Hong Kong Business Awards
• Production Assistant & Script Writer for Lingnan University's History & Research
videos

Project Coordinator

Production Assistant

St. James's Place Wealth Management Group

•	Supported commissions payment calculations for over 30 staff.
•	Led reorganization of company’s commissions calculations system
•	Successfully initiated new system of calculating commissions  
•	Supported 4 accountants in payroll and commissions calculations

Finance Assistant

Hudson Legal Group, PLLC

•	Assisted 8 attorneys by maintaining client relationship and ensuring high customer satisfaction with over 500 clients 
•	Represented the firm to advocate for client visa and green card petitions to USCIS, maintaining the firm’s 98% approval rate
•	Managed over 150 petition packages per month, ensuring application completion and approval

Paralegal Assistant

Indonesia Strategic Ventures LLC

•	Researched and help develop projects in a market development consulting start-up company.
•	Facilitated business transactions by maintaining contact with different suppliers and shipment companies.

Research Analyst Intern

Web3 | Entertainment & Gaming

I am a strategic innovator who empowers creative ventures and builds communities, bridging the gap between art, business, and technology. 

My key strength is in problem solving and activating new venture ideas. I've produced sold out events, launched a marketing campaign to reach gen z reaching 100,000 people in 2 months at $0.11 CAC per user, and worked on events at the scale of MotoGP. 

Currently a WSET Level 3 student

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