Le Creuset

As the Direct / Paid Digital Specialist at Le Creuset, I spearhead the development and execution of comprehensive Paid Media strategies across 18 countries in Europe. With a keen focus on driving impactful results and maximizing ROAS, my role encompasses a wide array of responsibilities aimed at optimizing digital advertising efforts.

Key Responsibilities:

PPC and Paid Social Strategy Management:
- Craft and implement robust PPC and Paid Social strategies tailored to the diverse markets within Europe, ensuring alignment with overarching business objectives.
- Leverage advanced analytics and industry insights to identify key opportunities and refine campaign tactics for maximum effectiveness.

Collaboration and Liaison:
- Collaborate closely with local marketing teams to understand regional nuances and develop localized strategies that resonate with target audiences.
- Serve as a central point of contact for coordinating cross-functional efforts, fostering seamless communication and alignment across departments.

Strategy Development:
- Lead the ideation, creation, and execution of innovative PPC and Paid Social campaigns, leveraging cutting-edge techniques and emerging trends to stay ahead of the curve.
- Continuously monitor industry developments and competitor activities to inform strategic decision-making and drive continuous improvement.

Conversion Rate Optimization (CRO):
- Implement data-driven CRO initiatives to enhance website performance and drive conversion optimization, leveraging A/B testing and user feedback to refine user experiences and maximize conversion rates.

Performance Analysis and Reporting:
- Conduct in-depth performance analysis and regular reporting to track campaign KPIs, identify areas for improvement, and provide actionable insights to stakeholders.
- Utilize advanced analytics platforms to measure attribution, ROI, and other key metrics, driving data-driven decision-making and optimization efforts.

Direct/Paid Digital Specialist Europe

RocaSalvatella

Senior Digital Marketing Consultant in the Digital Agency team within RocaSalvatella, responsible for strategic marketing consulting and managing the execution of Digital Marketing campaigns.

Responsibilities include:
- Client Relationship Management
- Project Management
- Budget Planning and management
- Setting up Strategic (Digital) Marketing Plans
- Guiding the Junior team members
- Giving webinars on relevant, digital topics
- Coordinating tasks and teams (internal and external) so that the project runs smoothly
- Data Analysis and Reporting

Some of the programmes used are: Google Ads | Google Analytics | Data Studio | Meta for Business | TikTok | Excel | Powerpoint | Google Tag Manager | Google Optimize | BI tools

Senior Digital Marketing Consultant

SynerFlow

Managing clients' digital marketing campaigns with the aim to achieve and overachieve their marketing goals and business KPI's. Managing campaigns as well as creating long-term marketing strategies for success.

Google Ads | Google Analytics | Data Studio | Facebook & Instagram Ads | Social Media Strategy | Consulting | Reporting

Digital Marketing Specialist & Consultant

Teleperformance

Supporting Advertising Agencies in the Benelux Market strategically with their Digital Marketing strategies and helping them achieve business KPIs | Managing a portfolio of $XM | Building relationships for sustainable success

Agency Account Strategist & Sales - Google Ads 

Working as a Subject Expert for "Seasonality".
Delivering training on how to analyse and implement seasonal and marketing trends in advertisement.

Solution Pro - Subject Matter Expert 

Managing a porfolio of approximately 300 clients and helping them as an account strategist to use their Google Ads account in a strategic and valuable way.

Google Certified in:
Search Ads | Display Ads | Video Ads | Shopping Ads | Ads Measurement | Google Analytics (Advanced)

Digital Marketing Consultant - Google Ads project

Allianz

Communication strategist in the (new) department Client Success Management, focusing on the Automotive Partnerships.

Responsibilities include:
- Developing an internal communication strategy
- Developing creative communication initiatives
- Executing the communication processes 
- Finding new ways to raise awareness for the partnerships internally and externally
- Internal research

Communication Strategist - Client Success Management

L'Oréal

Brand Communication and Influencer Management Assistant for the following brands: L'Oréal Paris, Maybelline, Garnier, and essie.

 Responsibilities include:
- External communications of the brand
- Building a love-brand relationship
- Organizing PR events
- Creating and managing campaigns online
- Collaborating with social influencers on- and offline

Brand Communications and Influencer Management Intern

EESA, the Eastern European Students Association

External Relations Officer of a fast-growing, young, student-association that aims to improve integration of students from Eastern Europe in the Netherlands, by organizing various educational, social, and cultural events.

Responsibilities include:
- Building a brand
- Organizing events on a small budget
- Attracting sponsors and partners
- Organized a City Trip abroad for 4 days

External Relations Officer in the Board of EESA

International Faculty Association ACE

The Career Committee will organize the annual Career Days of the faculty association ACE>. During these days, we will invite many different companies to give workshops, talks and make the step from university to a career easier. As chairman, I am leading the team to perform a great result.

Chairman of the Career Committee

Secretary IBCoM Committee

PR/Marketing Long Trip Committee

International Film Festival Rotterdam

Crew Member

MOSS COPENHAGEN

Senior Sales Advisor

Internationally oriented, experienced in communication strategy, marketing strategy and digital marketing.

Taplio

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Emina Mulagic

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