The Marketing Practice

Social Media Manager - LinkedIn

SparkLife

LinkedIn Ads - Campaign Manager

Speedwork -- LinkedIn Ads Agency

LinkedIn Ads Specialist (Freelance)

I specialise in creating and executing marketing strategies that empower businesses to thrive. I’m an all-round marketer with over 13 years of experience in the B2B digital marketing space. My attitude is very much “can-do”. I'm hands-on, translating plans into action. 

🔸Struggling to find the time to maintain a consistent approach to your social media channels?
🔸Need copy for that eBook you want to launch but just don’t have the time?
🔸Want to launch an email series to nurture leads further along their journey?
🔸Need help with getting your LinkedIn ad strategy off the ground? 
🔸Or simply just need another pair of hands when it comes to digital marketing?!

I can help. Hit me up with any opportunities or thoughts on collaborating.

From developing B2B digital marketing strategy, launching B2C influencer campaigns, writing copy to mapping out buyer journeys and lead nurturing, I get “stuff” done. Happy to share my portfolio and CV. Feel free to DM me here or email me on ejbillington@yahoo.co.uk

Specialities: Marketing Strategy, Digital Marketing, Growth Strategies, Acquisition, Content Creation, Lead Generation, SEO, Small Business Support

Freelance Marketing Consultant and Copywriter

I manage end-to-end execution of paid social campaigns, encompassing setup, ongoing monitoring, and comprehensive reporting. Simultaneously, I oversee the creation and posting of organic content, ensuring it is optimised for success.

My role involves regular collaboration with clients, working together to ensure their campaigns deliver the results they need.

Medico Digital

Developing and executing comprehensive marketing campaigns tailored to healthcare organisations, encompassing B2B and B2C (HCP and patient) audiences. 

Driving the success of marketing campaigns by overseeing all aspects of planning, implementation, and evaluation. This involves defining campaign objectives, setting measurable goals, and monitoring key performance indicators (KPIs) to track progress and optimise performance.

Creating engaging content for use across various channels, including email, social media, website and blogs. This includes writing short and long-form copy, designing social media and ad graphics, and managing the process of multimedia content creation.

Collaborating with cross-functional teams to ensure cohesive campaign strategies and seamless execution. 

Implementing data-driven marketing strategies by utilising analytics tools to gather insights, measure campaign effectiveness, and make data-backed decisions. This includes A/B testing, and using customer data to refine targeting and personalisation strategies.

Managing budgets to ensure efficient allocation of marketing resources. This includes developing and maintaining campaign budgets, tracking expenses, and working closely with teams to ensure cost-effectiveness.

Keeping up-to-date with industry trends, emerging tech, and best practices in digital marketing and campaign management. Continuously enhancing knowledge and skills through professional development opportunities and engaging in online communities to stay at the forefront of a rapidly evolving marketing landscape!

Marketing Manager

UpWrite Social 

Via my blog, me and b make tea, I’ve published over 400 blog posts, created 400+ infographics and social media graphics, and have increased my online following to over 14k. I’ve worked with a range of brands including Infababy, Bepanthen, Bassetts, The Works, BeSafe, Usborne, Learning Resources, John Fowler Holidays, Visit Dartmoor and Visit Bristol.

I also write regularly for a number of online platforms - Your Baby Club, Emma's Diary and Talk to Mums.

Freelance Copywriter

ServiceNow

EMEA campaigns lead for Creator workflow – developing, planning and executing fully integrated campaigns to drive new audience acquisition, pipeline development and pipeline acceleration aligned to business goals. Mapped content, assets and messaging to buyer personas in the low code/no-code space and worked closely with key stakeholders and agencies to drive required content/asset creation, as well as localisation to support multiple languages across EMEA.

Built customer journey flows, mapped to channels, to deliver fully integrated campaigns, pre and post-purchase.

Engaged with comms, customer advocacy and analyst relations to support campaigns.  

Managed budgets to optimise spend across the development and execution of campaigns. 

Monitored and tracked the on-going success of live campaigns to meet pipeline goals and optimise where needed. Reported results back to internal teams on quarterly business reviews. 

Worked closely with the Global Campaigns team, Product Marketing, Field Marketing and Sales, across multiple campaigns.

EMEA Marketing Manager - Digital Acquisition and Campaigns

Tricentis

EMEA Field Marketing Manager at Tricentis - Enterprise testing software. Involved in all aspects of field marketing campaigns: 
• Event and campaign planning and management
• Content creation for on and offline channels
• Passionate about marketing, copy-writing, design and customer success

EMEA Field Marketing Manager

IntelliCorp

IntelliCorp provides smart lifecycle management software for customers and partners using SAP applications. Global brands, across multiple industry verticals, run SAP applications smarter using IntelliCorp’s suite of products. As Marketing Manager, I am responsible for promoting all our products. I am responsible for crafting the messaging and positioning of products, aimed at driving interest, awareness and demand.

•	Content creation including newsletters, case studies, datasheets, whitepapers and web content
•	Website maintenance, ensuring content is up-to-date and relevant
•	Social media and PPC initiatives
•	Email marketing
•	Partner and channel marketing
•	Analyst relations and PR
•	Development of sales tools, battle cards and presentations
•	Event organisation, booth graphics and design

Responsible for generating interest/awareness and sales in EMEA. 

Regularly attended the SAP User Group Conference in the UK as well as the local Special Interest Meeting groups.

Responsible for our email marketing activities and follow ups.

Business Development

LinkedIn Certified Marketing Insider | Digital Marketing Manager | Digital Marketing Specialist | Content Manager

Experienced marketing professional with a strong focus on digital strategy and campaign management. Skilled in driving forward business objectives and delivering effective marketing solutions, agency and client-side in the software and healthcare industries. My expertise lies in B2B marketing, with a deep understanding of the unique challenges and opportunities within this sector. Proficient in marketing strategy, campaign management, acquisition, paid and organic, email, social media and content marketing. 

Great at creating compelling content tailored to specific audiences, including customer case studies, product datasheets, white papers, eBooks, and online guides. Proven track record in managing social media accounts, optimising profiles and aligning with business strategy.

Experienced influencer marketing manager with access to an extensive B2C micro and macro influencer database. Need help finding the right influencers? I can help. 

Accomplished freelance marketeer and copywriter for both B2C and B2B audiences, contributing to reputable online publications. Open to collaborations and passionate about helping businesses grow through effective digital marketing strategies. Contact me today to chat further: ejbillington@yahoo.co.uk

Taplio

Emma Dowey's Linkedin Analytics

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Taplio

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Emma Dowey's Linkedin Analytics