LaunchJuice LLC

Launching a brand, product or innovation in today's competitive CPG market can be a daunting and costly challenge. At LaunchJuice, we specialize in fueling your food business for a strong GTM position. Our partnership approach encompasses positioning strategy, messaging optimization, and GTM testing, helping our clients attract and engage the right consumers.

Founder, Chief Innovation Strategist

NZMP

Analyzed market trends and conducted research to identify strategic opportunities for functional ingredients for major Sports Nutrition customers globally. Identified new product and ingredient opportunities and led a team to develop a comprehensive product roadmap. Developed and executed a new business model for Fonterra, generating $2m in revenue in the first two years. Additionally, spearheaded the commercialization of emerging health benefits within a specialized ingredient portfolio, driving business growth and expanding market share into new segments.

Global Strategic Business Development Manager - Sports & Active Lifestyle Nutrition

Fonterra

Enable Fonterra to be more agile in its response to disruptive market changes and maintain a pipeline of viable future opportunities. Established and operated an open innovation hub in the Bay Area, drove Fonterra to adopt a sustainable protein investment strategy, gained a remarkable profit from a strategic investment in a European food start up, and established a global incubator program that launched 10+ successful pilots.

Strategic Ventures Manager - Investor & New Growth Opportunities

Innovation strategist leading the development of multi-million dollar, global products launches including a range of hot breakfast products, women's health yogurts, and specialty cheeses.

Innovation Strategy Consultant - Health & Wellness Startups & CPG

Drive export performance of brands and ingredients by working closely with major nutrition brands in China and distributors across the Pacific Islands.

Export Marketing Manager - Pacific Islands & Asia

Led the strategic and creative development of all aspects in the Cultured Portfolio, including the market leading yogurt brand, covering new product development, packaging design, and communications to improve performance.

Senior Product Manager - Cultured Category

Dairy Crest

Development of brand and innovation plan for the leading cheese brand in the UK, Cathedral City Cheddar

Senior Brand Manager - Cathedral City Cheddar

Coty Prestige

Successfully managed a portfolio of celebrity fragrances and sun care brands in the UK market

Brand Manager - Celebrity Fragrances

The Body Shop

Planning, developing and executing global product innovation strategies for the Fragrance & Wellbeing portfolio across all channels including retail, e-commerce and direct selling.

Global Product Manager - Wellness & Fragrances

Assisting with new product development and launch execution across the global regions

Assistant Product Manager - Wellness & Fragrances

Elemis

Responsible for global new product development and launch implementation across retail, salons, e-commerce and cruise liners.

New Product Development Executive - Premium Spa Products

Tupperware Brands

Graduate training programme which involved completing four assignments in market research, merchandising, NPD and forecasting.

Sales And Marketing Intern

With 20+ years across Food & Beverage, Health & Wellness, and Beauty sectors, I'm a Marketing & Innovation Strategist specializing in new product development and consumer insights, I've managed $2M+ budgets and contributed billions in incremental growth for global brands. 

My expertise lies in leveraging data to shape effective business models and go-to-market strategies. Whether launching disruptive products, penetrating new markets, or enhancing existing portfolios, I consistently deliver strategic and creative solutions for impactful growth.

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