Freestyle

Freestyle | B Corp™ is an independent digital agency specialising in UX, design and build for web and mobile. With over 28 years experience, we are an agency partner that clients trust to help them deliver digital solutions that help them make money, save money and make people’s lives easier. We’re a certified B Corp™, and a trusted Optimizely Partner. Talk to us about;

 - UX research, insight and design
 - Optimisation and personalisation 
 - Large enterprise web builds 
 - Web and mobile applications
 - Digital products and tools

You lose ground when you stand still. So, let's get moving!

Email us on hello@freestyle.agency to discuss your project

Managing Director (on maternity leave)

- People operating system and org structure
- Learning and development 
- Performance management
- Collaboration and teamwork initiatives
- Providing internal coaching
- Strategic workforce planning 
- Talent acquisition and all associated recruitment activity
- Perks & benefits, plus enrichment initiatives
- Mental health strategy, approach and commitment
- Employer branding
- Internal comms
- Staff costs

People Experience Director 

Head of Culture, Experience and People

Warmington & Arlescote Parish Council

Parish Councillor 

Fully qualified and experienced leadership and career coach, dedicated to supporting individuals stepping into or aspiring towards leadership roles.

I have a particular interest in workplace wellbeing, flexible working for productivity and embedding coaching cultures in to SME’s as well as supporting leaders in developing a coaching led approach to leadership.  

Clients describe my coaching style as empathetic and approachable, yet firm and challenging, aimed at helping them achieve their goals. I blend tools, models, and techniques with curiosity and probing questions to facilitate learning and insight. Creating a safe and inviting space for clients to explore their perspectives and embark on a journey of self-discovery and change is at the core of my practice.

Leadership and Career Coach 

Beyond The Book

Commercially focused, relationship led, head-hunter and digital recruitment specialist.

 - Desk growth via new business and client account management
 - Headhunting and candidate nurturing
 - Sector and industry research and insight gathering
 - Relationship building
 - Career coaching, advice and support

Specialist recruitment areas; 

- Digital Marketing Assistants/Execs/Managers/Directors
- Digital Account Execs/Managers/Directors
- SEO Specialists
- PPC Specialists
- Content Managers and Strategists
- Social Media Managers
- Email and CRM Specialists
- Ecommerce Specialists
- Digital Product and Solutions Specialists

Specialist Digital Recruitment Consultant

Green Umbrella Social Media for Business

Social Media Manager (contract)

William Powell

•	Creation of overall Marketing plan and strategy for both online and offline activity 
•	Co-ordinate hard copy catalogue production process including liaising with design, print and mailing distribution providers. 
•	Generate creative briefs for all direct marketing materials, liaise with design, print and mailing providers to ensure highest level of finish 
•	Co-ordinate and manage lifestyle and studio photoshoot of new season products – to include sourcing of models and location as well as working with the photographer on the day to ensure best end result of product. 
•	Work with directors to develop on-page advertising schedule for the calendar year, book advertising space and negotiate best rates
•	Brief designers and manage design process for on-page advertising campaigns (both for retail and shotguns)
•	Manage and maintain the retail website (content and imagery updating)
•	Source and edit content, manage contributors and fully manage weekly (bi-weekly out of season) online journal (blog – built in Wordpress): www.williampowell.com/blog. Utilise business critical keywords to aid with organic SEO
•	Be responsive to the ever progressing and evolving digital marketing opportunities available for the business
•	Devise, implement and manage social media strategy across varying platforms (Facebook, Twitter, Pinterest and LinkedIn)
•	Write and circulate relevant news articles and press releases to the relevant industry publications
•	Formulate and manage e-mail marketing schedule. Create briefing sheets for design agency that ensure the luxury William Powell brand is always accurately represented and that e-mails that go out deliver on objectives, be it driving traffic to the website or direct increased sales. 
•	Utilise analytics and insights to determine successes of digital marketing approaches, review and provide recommendations for improvement
•	Ensure that all online marketing channels are working together to improve search engine rankings (content marketing)

Group Marketing Manager

• Responsible for the website, looking to generate increased traffic and sales, monitor the customer journey throughout the site including optimisation and maintaining a current look adhering to the companies brand guidelines. Keep fresh and up to date using Exact Abacus CMS (uploading product images and text, altering and creating pages and web banners). VERY basic HTML required. 
• Data capture strategy and implementation
• Own and maximise organic search strategy for improved SEO results
• Setting up relevant accounts across a variety of social media platforms (Facebook, Twitter, LinkedIn, Pinterest and YouTube). Managing and developing content strategy for social media activity
• Identifying and taking advantage of any online PR opportunities
• Developing briefs for email marketing campaigns (weekly). Measurement and reporting on effectiveness.

Digital Marketing Executive

WEATHERBEETA Equestrian Sporting Goods

• Drive Marketing campaigns that ensure stores blow their budgets by driving new and existing customers to stores while achieving margin budgets
• Successfully project manage all monthly product brochures including product selection and offer generation of most relevant and seasonal product whilst maintaining a strong margin, formulate design brief and liaise with global design function
• Deliver concepts and internally design e-mail campaigns that support stores to blow their budgets. Review e-mails in terms of performance via open rates and sales uplift (average open rate currently at 16%)
• Assist with visual merchandising plannograms, and store guidelines
• Negotiate rates for on-page regional advertising for both newspaper and specialist equestrian publications
• Secure PR & editorial opportunities, write in accordance to company tone of voice and ensure they drive footfall to store
• Evaluate all marketing activity in terms of performance against targets and where necessary make recommendations to correct any variances and improve future performance. Copywriting for advertisements, brochures, web, POS and direct mail including ‘Rewards Club’ statements
• Source and where necessary negotiate competitive print quotes for all printed jobs
• Map local area marketing (LAM) opportunities and identify targets in accordance to strategy. Manage LAM ‘heroes’ and ensure strategies deliver new rewards customer sign up targets.
• Design of smaller print jobs including bag stuffers and promotional flyers as well as regular e-mails (designed in Photoshop Elements).
• Plan and co-ordinate promotion and implementation of ‘in-store events’
• Assisting with range reviews and product selection based on colour stories for strong visual merchandising and increased sales (via trade shows and supplier visits)

Brand Coordinator and Local Area Marketing Manager

British Chambers of Commerce

Marketing Coordinator

Warwickshire College

Liaising with external contacts/agencies to design and print artwork for press advertisements, posters, flyers and external and 'pull up' banners
Booking newspaper space and obtaining the best competitive rates
Coordinating meetings with internal staff to discuss their marketing needs
Managing mail outs to establish new business and maintain strong working relationships with current clients (B2B workforce development)
Copywriting for press advertisements, posters, flyers and radio advertisements
Organising and manning customer facing promotional stands
Researching and writing stories for the employer engagement newsletter
Liaising with PR Officer

Temporary Marketing Officer

A strategic and commercially focused professional with proven experience in relationship building, executive level coaching, developing high-performing teams and leadership. 

Currently supporting and leading the talented team of specialists at Freestyle as we support our clients in identifying and solving their biggest business challenges, making sense of their customers' world and building best in class customer experiences.

Experience both agency and client side working with SMEs.

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