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Welcome, it’s really lovely to meet you. I’m a fractional leader for SaaS start-ups, specialising in customer acquisition and growth. I help founders and businesses build commercial and go-to-market strategies that close big deals and grow big customers. I help you understand your quickest path to market. Identify your ideal customers and develop compelling stories to help catch their imagination and solve their problems. Then, focus on outcome-driven value goals to maximise existing customer growth and retention. - Not sure what the compelling problem your product solves? - Need help framing the problem and telling the story of your value? - Want to validate your ICP? - Ok, so the plan is great. But what resources and people do you need to make it happen? - Are the customers you’re landing not growing, or worse, not hanging around? - Do you just need another brain to think about things differently? 🚀 I can help you maximise your go-to-market machine. I’ve got processes which focus on acquiring, enabling, scaling and expanding the right customers for you. I specialise in B2B SaaS software and focus on a data-driven approach. I build customer journeys and lifecycles, delivering organisational change with serious results. Strategy -> Organisation -> Process -> People. What I’m good for: - Interim and fractional leadership for Sales, Customer Success and Account Management teams - Commercial strategies, marketing alignment and persona development - Sales execution, including pipeline management, deal flow and close planning, pricing structures and negotiation - Organisational design, focusing on outcomes, not activities - Individual and team skills assessments. Recruitment processes focussing on people and culture - Strategic advice and guidance for existing teams and leaders on customer success practices and principles, including onboarding, success planning and EBR/QBR execution - Commercial success via the Channel - Partner identification, nurture and success - Customer success for growth: turn your customer success team into a revenue engine - Karaoke, bad jokes and sarcasm (on the house) - I’m a yoga teacher, too, if you need to do some stretching I’m a flexible specialist, available both short- and long-term, working within your requirements and existing business structures. I can support on an interim or project basis, provide guidance and coaching to existing teams and leaders and advise the board in a non-exec function. I also do Yoga by the hour as classes or 1 on 1, if you’re serious about stretching 🧘🏼♀️
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