SACHEU

→ Launched viral TikTok product campaigns for Lip Liner STAY-N (leftonRED, getREDy, COREal) and Lip Elixirs.

→ Improved social media engagement by 157% within 2 months.

→ Nominated for Best Social Media by Beauty Independent. 

→ Facilitated PR and press for launches, achieving Women’s Wear Daily feature.

→ Partnered with TikTok corporate to align products and campaigns for success on the platform.

→ Managed and facilitated major brand events like the TikTok Celebrity Livestream, collaborating with design, logistics, and marketing teams to deliver timely events.

→ Planned, led, and executed 360 marketing campaigns.

→ Owned and executed the marketing calendar for DTC, TTS, Retail, and Amazon campaigns.

→ Planned and managed the social media calendar, including writing engaging copy, coordinating post designs, collaborating with creators, and assisting with DMs.

→ Defined and refined the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes it from competitors.

→ Monitored customer feedback to identify new content ideas.

→ Managed partnership marketing to spread brand awareness and support the GTM calendar.

→ Oversaw the email calendar, coordinating with the email marketing team.

→ Organized photoshoots and other brand asset creation activities.

→ Collaborated closely with CMO, COO, Creator Marketing Manager, in-house creators, Customer Support, and Creative Director.

→ Created monthly reports on key brand KPIs.

Brand Marketing Manager

HeyOrca

→ Spearheaded content creation on LinkedIn, driving engagement with posts achieving over 23,500 impressions. 

→ Played a key role in strategy development sessions, influencing the future direction of HeyOrca's creator program and enhancing product features through hands-on collaboration with the product team.

→ Represented HeyOrca's brand across multiple platforms; orchestrated and led community-centric webinars to educate on best practices in social media and marketing.

Creator Partner 

→ Drove the growth of a marketing community from 0 to 18,000+ combined followers in under a year organically.

→ Achieved over 11,000 personal brand followers and 400+ engaged email subscribers in under a year.

→ Hosted global webinars with participants from 25+ countries across 5 continents.

→ Increased web traffic by 43% in 3 months through user experience enhancements.

→ Offered strategy sessions to enhance marketing skills for freelancers, business owners, and graduates, ensuring success on social platforms and beyond.

Marketing Lead

Digital Main Street

→ Boosted clients' digital performance by an average of 45%.

→ Expanded client base by 50% through effective acquisition and relationship management.

→ Led workshops and provided expertise in social media, marketing strategies, SEO, and brand strategy.

Digital Marketing Consultant

Beautiful Earth Boutique

→ Grew Instagram following from 6,000 to 300,000+, and grew TikTok account to 20,000+ followers.

→ Achieved a 52.8% increase in reach on Instagram and 1.3M monthly viewers on Pinterest.

→ Directed five-figure email campaigns and achieved a 10x ROI on social media campaigns.

→ Managed influencer relations, guided the team's social media and email strategies, and resolved PR issues to protect brand image.

Social Media Strategist

→ Drove multiple seven-figure sales through the creation of 1000+ product descriptions.

→ Directed a team in managing the Shopify platform, ensuring a seamless user experience and consistent brand messaging across all digital content, including blogs and social media.

Senior Copywriter

Fiverr

→ Delivered personalized, high-quality copy across various content types, achieving Level 2 Seller status with 55+ five-star reviews.

→ Demonstrated expertise in SEO copywriting, significantly enhancing client online visibility.

Creative Copywriter

Newman Centre, Toronto

→ Executed comprehensive social media strategies, driving engagement and aligning with brand goals.

→ Kept ahead of trends and updates, ensuring competitive and current marketing approaches

Social Media Coordinator

Hey there, I'm Emma! 👋🏻

In my career, I have successfully launched viral products, increased social media reach and engagement by impressive margins, and driven significant visibility online. I’ve grown Instagram accounts from 6,000 to over 300,000 followers with community-focused content and enhanced multiple clients' website traffic, social media engagement, and SEO rankings by an average of 45%.

These achievements are more than just numbers; they represent the journey of connecting with audiences, understanding their needs, and crafting marketing that sells and builds lasting brands.

For me, marketing is not just a job; it's a way to connect, tell stories that matter, and build something truly memorable.

Want to get in touch?

Email me: emma@mccoshammarketing.com

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