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HackerNoon

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A boutique digital marketing agency for Beauty, Medical and Health-related businesses.

Web Content Writer

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With a passionate focus on tech, I wrote and edited long-form, research-backed articles about various topics.

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Insomnia

Social Media Manager


As a seasoned SEO strategist and content writer, I help cutting-edge industries tell their story and get found online. 

My expertise lie in simplifying complex ideas in blockchain, emerging technology, and iGaming through quality web copy, blogs, guides, and more designed to perform with SEO best practices.

✏️ I focus on:

* Crafting the right words and messaging
* Framing your unique value proposition
* Optimizing the technical details for search behind-the-scenes

🏆 The goal is to help you:

* Build your industry authority
* Improve visibility among your target audience

I also stay on top of the latest Google updates and content best practices so your hard work keeps delivering results amidst an ever-changing algorithmic landscape.

If you have an ambitious project focused on the future, whether 

* DeFi
* NFTs
* iGaming/online casino
* AI/VR
* smart cities
* IoT
* 5G or the next big wave of tech innovation 

- let’s talk about crafting the stories and HD content that will set you apart online.

You can reach out now to explore if we're a fit to work together.

I offer free 30-minute consultations to map out how tailored SEO copy can move the needle for enterprises in the blockchain, tech innovation, and internet gaming sectors.

All my “SEO” life has been a lie 😭😂

Here are some quotes directly from Google engineers (John Mueller & Gary Illyes) that the recent Google leaks completely contradict, according to Charles Floate 👇:

- "Customer Reviews Not A Signal For Web Search" - John

- "We don't really have "overall domain authority"." - Gary

- "There is no sandbox" - John

- "Using clicks directly in ranking would be a mistake" - Gary

-  "If you weren't buying links, don't disavow" - John

- "No ranking factor compensates missing relevance, or missing user interest." - John

- "user engagement is not a Search Ranking Factor." - John

- "I think people overestimate the importance of links. I don’t agree it’s in the top three. It hasn’t been for some time.” - Gary

- "Keywords in a TLD do not give any advantage or disadvantage in search." - John

Emmanuel Ekokotu

SEO Content Strategist helping you get more leads/revenue from organic search

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1.33k monthly traffic
386 CTA clicks
29 meetings booked

This is my highlight for May 2024 😎 

It's a different feeling when you know your SEO efforts produce the desired results.

I mean, website visits and traffic are cool and all...

But conversions?

That's the sweet spot. 😊 

My plans for June is to double down on what's working for me and beat this record.

Wish me luck 🤞 

How was your May? 🙂

First site I’m seeing recovering from the HCU… nice to see 👏

The Helpful Content Update (#hcu) knocked this site for six, but with a bit of technical #SEO❤️

Still lots to do, but its a good start.

And get some upvotes/comments… one or two more than what’s on the top 😂😂.

In fact, forget the content, just post on Reddit..

Saves time imho 😂

SEOs will hate me for saying this… 

I’m an SEO, so I’m saying this to myself as much as anyone else: 

Stop overcomplicating things. 

Instead of: 

- Topical authority
- LSI Keywords
- Content silos

Let’s just write really good content with the reader in mind. 

If we focus on: 

- Quality of writing
- Adding value
- No fluff

We’ll likely do a much better job. 

Oops, I nearly forgot the most important part. 

Once we hit publish, post it to Reddit… 

Without that, you won’t rank! 😅

Quick and detailed video on the takeaways of the Google leak 👏 

1.UNIQUE HELPFUL CONTENT
2.BRAND & DOMAIN AUTHORITY
3.OPTIMIZE FOR ENGAGEMENT
4.TOPICAL EXPERTISE (YMYL)
5.PUBLISH FRESH CONTENT
6. SEO BASICS & SCHEMA CODE

AdAge 40 Under 40 - Fractional CMO - CEO at Growth Skills - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

Google recently had a data leak that shows how their search algorithm works. 
Of course the SEO industry got a hold of the data and lost their collective minds. 🤯 

[Watch the video for my full commentary] 📽 

This leak was the evidence that we SEO professionals needed to prove that Google has been gaslighting us for years. 

Much respect to Rand Fishkin for getting a hold of the data and for being right about a lot of what Google has been saying is wrong about how we think the algorithm works.

For years, he has been fighting many fights against the grain. Tens of thousands of people have benefited from his efforts and teaching from those fights. 

Props to Michael King king for his brilliant break down of the data.

Now, here is how brands can use what we learned from the data to improve your SEO performance.

1. Unique Content
The best way to create unique content is to use proprietary data and audience tools like SparkToro and Dstillery to create content that solves a problem, entertains or educates your audience. 

2.Domain Authority & Brand Building
This is real so build those links from quality websites. Your PR team is your best resources for link building. Partner with them to build your brand and website’s authority. Building a strong brand will  help you win in SEO and all other channels.

3.Website Engagement: Clicks, Bounce rates etc
A Google leak shouldn’t have to tell you that website engagement is important for you to prioritize it. If people walked in to your house and then ran out right away because it stinks, then you would probably optimize your house so it smelled good. That’s how people feel about your website when your bounce rate is high and they don’t convert. It stinks! 🤣

Plus, conversions is my favorite engagement metric. Most brands use Google Analytics so Google knows if people convert and will reward that with rankings. I love conversions because diapers are expensive. 

4.YMYL
Your Money & Your Life is important from an authority standpoint. Get experts to write or review and co-sign your content. We helped BetterVet do this by having their vets review all articles. They have continued to grow on Google regardless of the algorithm update chaos.

5.Fresh Content 
Google wants fresh content. Publish, quality content often. Quality is better than quantity. Refresh and update older pages with new content. 

6.SEOs Legends Have Unwavering Faith in Their Craft
The most important consequence of this is proof that the SEO professionals were right about most of their recommendations. Please watch the video for my full commentary because LinkedIn has a word limit.📽 

#googledataleak #googlealgorithmdataleak #google #randfishkin #seo #searchengineoptimization #google
—————————————————————————

🥋 I'm Lavall founder of Growth Skills. I'm a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.

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