Emmanuel Soto's Linkedin Analytics

Forward-thinking marketing leader with deep expertise in clinical marketing and medical imaging, I drive brand growth through omni-channel strategies in content, digital, and direct mail marketing. As Director of Marketing for EDM Medical Solutions, the US subsidiary of Paris-based EDM Imaging, I oversee a talented team and lead marketing initiatives across email, SEM/SEO, print, PR, e-commerce, and lead generation. I have a proven record of delivering impactful results, driving double-digit revenue growth across several product lines and launching a new lead generation system that significantly increased lead volume year-over-year. My role often bridges the gap between marketing and sales, with experience collaborating closely with sales teams to create sales enablement content, deliver customer experience training, and refine the sales journey to better serve clinicians and administrators. By aligning marketing and sales efforts, I’ve contributed to improved engagement throughout the customer journey, ensuring consistent messaging and measurable results. My expertise spans several clinical areas, including Ob/Gyn, ambulatory surgery, IVF, urology, and 3D/4D ultrasound, with a specialized focus on medical imaging. Hosting our company’s podcasts—The Scoop on Ultrasound and Innovate & Excel: The ASC Leadership Podcast—has further deepened my understanding of the field through direct conversations with clinicians, from sonographers to physicians. These efforts also supported substantial growth in social media engagement and bolstered brand visibility. Fluent in English, Spanish, and French, I thrive on global projects and have successfully led marketing efforts for international markets. A goal-oriented planner and strategist, I specialize in creating data-centric marketing plans and have proven experience reporting at the C-level—driving fiscal planning and resource allocation. Most importantly, my faith fuels the work I do. “Trust in the Lord with all your heart, and do not lean on your own understanding. In all your ways acknowledge him, and he will make straight your paths.” Proverbs 3:5-6 Areas of expertise: * Clinical Marketing * Medical Device * Content Marketing * SEO/SEM * Team Leadership * E-commerce Management * Podcasting for Business * Digital Strategy * Social Media Marketing * Brand Development & Management