Emma Rainey's Linkedin Analytics

Hello! My 20-year career in global B2B marketing, working with multinational tech / SaaS companies has now lead me to partner with some fantastic founders and business leaders of growth-oriented SMEs and Start-Ups. Working on a part-time or "fractional" basis, I provide operational and advisory marketing support to help transform marketing strategies to focus on critical business goals and KPIs. Generalist not Specialist I focus on combining best practices in marketing processes, partnerships, talent, and technology to deliver actionable plans with solid outcomes. Driving collaborative, operational reform throughout the marketing function, I aim to add value at strategic and operational levels, working with specialist resources as required. I'm a process-driven yet innovative thinker, unafraid to push boundaries and think outside the box. People Processes & Technology I use data and analysis, processes, people, and technology as a foundation for transforming marketing effectiveness. As an experienced coach and mentor, I place employee development central to any marketing improvement plan. Proven Track Record As an experienced multi-channel marketer I focus on building engaging customer experiences across the buyer journey. By investing in proven distribution channels and utilising automation, I aim to maximise results from targeted multi-format content and significantly improve lead volume, quality and conversion to boost sales pipelines. My commercial mindset and data-driven approach enable tight budgetary control and shrewd investments, leading to an average return of investment of 6-8 times the initial outlay. What Makes Me Tick? • Seeing Positive Results: I thrive on positive results and real business impact from the changes I implement. • Evangelism: When I know my stuff, I get a real kick out of sharing my knowledge and passion with others. • People Development: Good people do great things so helping to develop skills brings value into the marketing function. • Maximizing Every Opportunity: Half measures are a waste of time! Let's chat and see how I can help your business!