Cyient

Cyient is a leading global engineering, manufacturing, and digital technology solutions company. We are a Design, Build, and Maintain partner for leading organizations worldwide. We enable our customers across industries to apply technologies imaginatively to solve problems that matter and stay ahead of the curve. We are committed to designing tomorrow together with our stakeholders and being a culturally inclusive, socially responsible, and environmentally sustainable organization.

Strategic Initiatives & NAM Field Marketing Director

Digital Service Line Marketing Director

TIBCO

Supporting the Office of the CTO & CAO with GTM strategy & execution for TIBCO LABS new and emerging technologies which included: IoT, AR/VR, advanced analytics, process mining & blockchain with a focus on increasing early adoption, brand awareness, and growth across the TIBCO tech stack.  
 
Physical and digital experiences:  #OSSDays,  Global Hackathons, Workshops, Meetups, Webinars, Campaigns, Digital, Roadshows, Strategic Partnerships &  two book launches (API & Blockchain).

● Partnering with regional sales leaders to  create strategic field plans for activities including webinars, content syndication programs, roundtables, conferences, etc. and owned the logistics and deliverables for such programs including invite lists, content, landing pages, booth design, staffing, swag, collateral and speakers..
● Strategic partnerships -  executed programs to promote partner innovation, technical expertise, and go-to-market capabilities with TIBCO products and technology for partner awareness and demand generation
● Develop event experience plans and execute the event plans in conjunction with an end-to-end campaign strategy.

Skills:  · Lead Generation · Customer Marketing · B2B Marketing Strategy · Account Marketing · Budgeting · Problem Solving · Remote Teamwork · Active Listening · Field Marketing · Demand Generation · Leadership

Director, Developer Marketing 

Promote thought leadership programs with TIBCO Executives.
● Develop event experience plans and execute the event plans in conjunction with an end-to-end campaign strategy.
● Passionate about making the world a better place through emerging technologies and sustainability programming.

Sr Manager, Field Marketing

Terminus: Account-Based Marketing

Partnering with sales, marketing, community, and product teams to develop/create a yearly  marketing strategy and plan that supports brand, business, and sales goals.
● Developed/Managed field events to drive adoption of ABM practitioner tool.
● Curated impactful content (email, blog, social, webinars) to drive brand awareness.
●Agency/Vendor Management
● Curated impactful content (email, blog, social, webinars) to drive brand awareness.
● Create/Developed/Managed 2019 community growth via engagement through podcasts, surveys, events, forums, meetups, and roadshows.
● Book Management/Marketing for launch of latest book on ABM

Head of Community Marketing 

TIBCO Software Inc.

Responsible for driving field/community marketing strategy/plans to increase pipeline across the top enterprise accounts. 
● Developed and managed high touch marketing programs that generated quality pipeline, moving prospects through the sales cycle, and building strong customer relationships.
● Developed, launched and oversee TIBCO’s community engagement programs
● Meetup Community Leader - responsible for introducing company OSS projects to a growing developer community.
● Hackathon development and execution focused on early adoption of OSS to the developer community.
● Standardize field programs, working directly with domestic and international field teams to localize the content to each region.
● Communicating and executing enterprise and industry events
● Responsible for program budgets

Sr Manager, Field Marketing 

Responsible for leading field/partner marketing for the Enterprise and Industry sales. Managed a team  in planning and executing high impact demand generation activities, running the entire field marketing function and collaborating with global marketing functions across the company.
● Redesigned the organization to better support changes in sales.
● Hire, train, coach and lead a team of field marketing managers across North America.
● Work closely with the ABM, campaigns, corporate and global digital marketing teams to support company overall OKRs to ensure the cross-collaboration and communication between teams in order to fully maximize results.
● Produce/Manage large national 4D User Conference which includes: contract negotiation, creation of budget/timeline, marketing collateral, email communication, social media, staff scheduling/management, sponsorships and ROI reporting to key stakeholders.

Skills: · Lead Generation · Customer Marketing · B2B Marketing Strategy · Account Marketing · Budgeting · Problem Solving · Remote Teamwork · Active Listening · Field Marketing · Demand Generation · Leadership

Field & Partner Marketing 

California Pharmacists Association

Event Marketing 

Marketing professional with over 15+ years of experience in Community, Developer Events, Experiential and Field Marketing  including trade shows/conferences, company branded/field marketing events and programs, partner events, roadshows and virtual event experiences (webinars).

Key recent achievements include: 
● Responsible for planning & executing global hackathons
● Imagineered virtual developer community focused event - #OSSDay (currently working on event #5)
● 20% YoY developer meetup community growth
● Upgraded analytics reporting for the team

Key Skills:
● Budget management/contract negotiation
● Account based marketing
● Demand generation
● Branding & brand management 
● Sales enablement and training
● Field marketing
● Organizational design
● Team management/mentoring
● Marketing & sales strategy 
● Project management
● Partner/channel experience
● Agency & vendor management
● Acquisition & integration
● Community Marketing 
● Tradeshows
● User group events

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