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Bad product = bad marketing. No amount of clever campaigns will save a product that doesn’t meet the market's needs. That’s why I start with the basics: product-market fit. Once that’s locked down, everything else becomes a matter of execution. For over 8 years, I’ve been on a mission to prove that B2B marketing doesn’t have to be dull. Strategy is key, and it all starts with understanding your audience, identifying the right ICP, and crafting messaging that resonates. I specialize in building data-driven B2B marketing strategies that deliver real results. Whether it’s through Account-Based Marketing or Demand Generation, I focus on creating tailored approaches that drive growth - especially for businesses with longer sales cycles. Having worked across agencies and in-house teams, I’ve gained a comprehensive understanding of how to align marketing with real business goals. I’ve also trained teams on LinkedIn strategies and demand generation, because sharing knowledge is just as important as implementing it. If your business is ready to rethink its approach to marketing—starting with the product, audience, and messaging - let’s talk. Drop me a line at [email protected], and we’ll start building your next growth engine.
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