PwG Communication

𝐓𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞-𝐝𝐫𝐢𝐯𝐞𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐥𝐞𝐯𝐞𝐥 𝐰𝐢𝐭𝐡 𝐛𝐫𝐚𝐧𝐝-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐦𝐢𝐧𝐝𝐬𝐞𝐭, 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠-𝐏𝐑 𝐜𝐨𝐦𝐦𝐬
So that you not only stand out from the crowd but also have a lasting presence in the market

▪️Are you a Solopreneur transforming your seasoned expertise into a next-stage business?
▪️Are you an SME leader accelerating the business on existing or new markets?
▪️Are you a Startup founder expanding the business internationally?

𝐁𝐮𝐢𝐥𝐝 𝐚 𝐒𝐭𝐫𝐨𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 - 𝐚 𝐏𝐮𝐫𝐩𝐨𝐬𝐞𝐟𝐮𝐥, 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜, 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐭 𝐁𝐫𝐚𝐧𝐝
According to your business' life cycle, goals & inner drivers I help you clarify where, what & how to communicate to build a strong brand by mixing my consulting & NLP coaching techniques


𝗬𝗢𝗨𝗥 𝗕𝗘𝗡𝗘𝗙𝗜𝗧𝗦, 𝗠𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦

𝐂𝐥𝐞𝐚𝐫 𝐛𝐫𝐚𝐧𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠-𝐏𝐑 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 >>𝐅𝐎𝐂𝐔𝐒
I’ll develop your B2B or B2C brand positioning and the comprehensive strategy adjusted to your business goals incl. all necessary online-offline marketing and PR elements with a priority order to ensure your focus

𝐑𝐞𝐬𝐨𝐧𝐚𝐭𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 & 𝐫𝐞𝐥𝐚𝐭𝐞𝐝 𝐤𝐞𝐲 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 >>𝐂𝐎𝐍𝐒𝐈𝐒𝐓𝐄𝐍𝐂𝐘
I’ll define your company’s or personal brand identity and formulate your key messages to help you authentically and consistently communicate in the market, build trust and strengthen loyalty

𝐀𝐥𝐢𝐠𝐧𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠-𝐏𝐑 𝐩𝐥𝐚𝐧𝐬, 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 & 𝐩𝐞𝐨𝐩𝐥𝐞 >>𝐄𝐅𝐅𝐈𝐂𝐈𝐄𝐍𝐂𝐘
I’ll review your entire communication, prepare the roadmap with specific steps and resources to improve your operation, and manage your projects incl. professionals in a smooth way

𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 𝗦𝗘𝗥𝗩𝗜𝗖𝗘 𝗙𝗢𝗥𝗠𝗔𝗧𝗦 𝗔𝗖𝗖𝗢𝗥𝗗𝗜𝗡𝗚 𝗧𝗢 𝗬𝗢𝗨𝗥 𝗡𝗘𝗘𝗗𝗦
▪️Mixed Consulting-Coaching Session
▪️Project-Based Development
▪️Interim Management
▪️Workshop

Brand Builder, Founder

RECnGO

Interim Head of Marketing Operations (part-time)

• Assigned to develop the internal communication incl. processess
• Responsible for annual internal comms plan and generate different contents (announcements, newsletters, intranet comms etc)
• Provide comms support for all leadership comms
• Responsible for the content part of all staff events with 250+ participants (agenda, script, key messages, presentations, visual elements incl. video shootings etc)
• Manage employee engagement activities in collaboration with employer branding team

• Work-out CSR strategy
• Develop annual CSR activtiy plan
• Manage CSR partnerships 
• Prepare and organize CSR activities and events (Shadow Day, charity activations, donations etc)

CSR and Internal communication manager

Scitec Nutrition

Jan - Aug 2019: Launch comm of Scitec Gym sub-brand
Jan - Aug 2019: Stakeholder comm of 'Scitec Trainer of Trainers Program'

SCITEC GYM - LAUNCH COMM OF A NEW SUB-BRAND
• Assigned to prepare the soft and hard launch communication
• Responsible for brand comm plan incl. all online/offline marketing & PR content development (website, social media, influencer comm etc.)
• Develop SEO and UX optimized website and webshop
• Manage key visuals (concept, casting, photo shooting, design, messages etc.)
• Work-out the concept of and prepare the image film
• Make sales comm materials
• Develop educational contents

SCITEC TRAINER OF TRAINERS PROGRAM - EDUCATIONAL STAKEHOLDER COMM 
• Project leader and content manager
• Develop the program's concept, strategy and comms plans
• Put together message house and comms mix
• Organize events
• Develop landing page
• Manage all offline-online comms with a focus on social media contents
• Develop educational materials (guides, videos, infographics, newsletters etc)
• Create and coordinate partnerships
• Responsible for budget planning and management

Brand Content & Brand Manager

Jan - Dec 2018: Stakeholder comm of 'Scitec Trainer of Trainers Program'
Mar - Dec 2018: Launch comm of Scitec Institute
Mar - Jul 2018: Internal, corporate and ongoing brand PR comms

SCITEC TRAINER OF TRAINERS PROGRAM - EDUCATIONAL STAKEHOLDER COMM 
• Project leader and content manager
• Develop the program's concept, strategy and comms plans
• Put together message house and comms mix
• Organize events
• Manage all offline-online comms with a focus on social media contents
• Develop educational materials (guides, videos, infographics, newsletters etc)
• Create and coordinate partnerships
• Responsible for budget planning and management

SCITEC INSTITUTE - LAUNCH COMM
• Assigned to run the soft and hard launch communication
• Achievements: successful launch, press event with 38 journalists and VIP launch event with approx. 100 participants, in 3 months 70+ unpaid media appearances with HUF 30.000.0000+ AVE, 10 paid media appearances reaching 1.900.000 online and 83.000 print readers 
• Develop and execute PR comms plans
• Put together message house and comms mix
• Responsible for website development
• Manage influencer comms 
• Organize press and VIP launch events
• Manage all PR articles and media buying
• Create sales, intro and PR comms materials (videos, photos, brossures, presentations)
• Write and run briefings for influencers and concerned employees (social media, PR comm and interview briefs)
• Responsible for budget planning and management

INTERNAL COMM
• Assigned to build up the internal corporate communication
• Develop annual internal comms plan and mix, generate content (e.g. business updates, newsletters)
• Provide comms support for all company initiatives, events

CORPORATE AND BRAND PR COMM
• Responsible for corp and brand PR comm 
• Manage PR comms and media buyings (PR events, press releases, magazine cover stories, PR articles, interviews)
• Provide comms support for expos (e.g.: pre-and post online and print comms)
• Manage Team Scitec athletes

Communication Manager

Responsible for internal, corporate and ongoing brand PR communications

INTERNAL COMMS 
• Build up the internal corporate communication
• Develop annual internal comms plan and mix, generate content (e.g. business updates, newsletters)
• Provide comms support for all company initiatives, events

CORPORATE AND BRAND PR COMMS 
• Responsible for corporate and PR comms
• Manage PR comms and media appearances (PR events, press releases, magazine cover stories, PR articles, interviews)
• Provide comms support for expos (e.g.: pre-and post online and print comms)
• Manage Team Scitec athletes

Junior Communication Manager

Unilever Hungary

MAIN RESPONSIBILITIES 
•	Support the CEE Comms Manager and Team (8 members responsible for 18 countries’ internal-external communications, external affairs and issue management)
•	CEE point of contact and coordinator in all global employee engagement and wellbeing comms projects
•	Prepare CEE/local leadership comms with business and sustainability related messages (EVP CEE, VP HR CEE, MD HUAD)
•	Develop and align CEE/local internal comms project plans, prepare and/or translate its comms materials (emails, announcements, newsletter & intranet articles, presentations, reports, posters, transcripts etc.)
•	(Co-)organize and manage CEE/local events, conferences, virtual events, webcasts
•	Involved into comms strategy planning, issue, change and stakeholder management 

VOLUNTARY ACTIVITIES:
•	Deliver wellbeing workshops and presentations about Unilever Sustainable Living Plan
•	In Wellbeing Team develop mental health, nutrition and sport initiatives for employees
•	As Sport Subcommittee Leader, responsible for the annual plan of physical health related activations, manage Sport Team’s work, develop project plans and comms materials

Central Eastern Europe Communications Specialist

•	Support Managing Director and Board team in operative and administrative tasks (manage travel arrangements, diary and agenda management, assist in the compilation of documents and presentations, invoicing etc.)
•	Organize meetings, conferences, workshops and another events for Customer Marketing, Sales and Supply Chain teams
•	Build and strengthen corporate partnerships in Travel & Entertainment sector

Board Assistant

OBI-Consulting

•	Contract-based assignments
•	Manage 8 short-term (3-15 days-long) competitive intelligence, company evaluation projects
•	For foreign client companies investigate and explore certain Hungarian companies
•	Search for potential clients and competitors
•	Make interviews with institutions and potential clients
•	Report all results and write conclusions

Project Manager Assistant, Consultant and Representative in Hungary

Investors in People Hungary

•	Prepare the launch of Investors in People Framework in the Hungarian hotel industry
•	In the test phase present the project to multinational companies and SMEs
•	As the winner of BusinessLab, represent the trainee program in Sofia, Bulgaria and present my project to professionals 
•	In the end phase contact hotel managers and introduce the project to them

Junior Project Manager (at BusinessLab Trainee Program and Afterwards)

Herend Porcelain Manufactory

•	At the ‘Minimanufactory’ guide visitor groups with 3-40 people
•	Introduce the history and current work of Herend Porcelain Manufactory and talk about its different production and painting processes in Hungarian, English and German languages

Guide (student job)

Hotel Jade

•	Check-in guests 
•	Provide all information about hotel services and the location
•	Prepare breakfast, serve drinks and deliver other hospitality services
•	Ensure a the most convenient stay for every guest

Night Receptionist (student job)

I help you take your value-driven business to the next level by building a strong brand so that you not only stand out from the crowd but also have a lasting presence in the market.

𝐁𝐫𝐚𝐧𝐝-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐦𝐢𝐧𝐝𝐬𝐞𝐭, 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠-𝐏𝐑 𝐜𝐨𝐦𝐦𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐰𝐭𝐡
According to your business' life cycle, goals & inner drivers I help you clarify where, what & how to communicate to build a STRONG brand - that is Purposeful, Authentic & Resilient

𝐈 𝐬𝐮𝐩𝐩𝐨𝐫𝐭
▪️𝐒𝐨𝐥𝐨𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐬𝐞𝐚𝐬𝐨𝐧𝐞𝐝 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐧𝐞𝐱𝐭-𝐬𝐭𝐚𝐠𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 who want to develop & confidently navigate the key areas of branding & marketing-PR comms to support their growth & sales
▪️𝐒𝐌𝐄 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐧 𝐞𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐨𝐫 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 who aim to improve their actual branding & marketing-PR comms to have a stronger position with a bigger awareness and to generate more leads
▪️𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐞𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲 who need a targeted marketing strategy, conscious implementation with well-managed processes & people to go for the next stage with a bigger scope & brand

𝐀𝐯𝐨𝐢𝐝 𝐮𝐧𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐞𝐱𝐭𝐫𝐚 𝐫𝐨𝐮𝐧𝐝𝐬 & 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐞 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐦𝐲 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬
▪️Develop your brand positioning & marketing-PR strategy➡️Focus
▪️Define your brand identity & related key messages➡️Consistency
▪️Align your marketing-PR plans, processes & people➡️Efficiency

𝐂𝐡𝐨𝐨𝐬𝐞 𝐟𝐫𝐨𝐦 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐟𝐨𝐫𝐦𝐚𝐭𝐬 𝐚𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐞𝐝𝐬
▪️Mixed Consulting-Coaching Session
▪️Project-Based Development
▪️Interim Management
▪️Workshop

𝐀𝐩𝐩𝐥𝐲 𝐦𝐲 𝐦𝐞𝐭𝐡𝐨𝐝𝐬
▪️Long-term planning with short-term quick-wins by mixing corporate & entrepreneurial solutions
▪️Big picture thinking with attention to details by implementing relevant marketing & PR tools step-by-step
▪️Bringing 100% authentic personal or company brands to life by applying deep-diving coaching & NLP techniques

𝐓𝐚𝐤𝐞 𝐭𝐡𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞
▪️7+ years mixed marketing, PR & internal communication roles in the corporate sector
▪️5+ years branding consulting & interim marketing management in the entrepreneurial world 
▪️2+ years deep-diving & reframing NLP coaching practice in personal & company branding areas
▪️6+ years real-life experience as a marketer spouse of a co-founder in the startup ecosystem

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