MarCloud: Expert Marketing Cloud Consultancy

My responsibility is to lead our team in all revenue generating activities at MarCloud. We help customers manage and bring forth value from their MarTech investments. Our expert consulting support and guidance is industry leading.

VP of Sales

Pavilion

Revenue Leaders network. Sharing best practices , collaboration and innovation in Sales and Marketing operations.

Executive Member

Salesforce

Senior Marketing Cloud executive with a core focus on building B2B and Demand Gen engines for Salesforce customers in UK Tech.

Senior Marketing Cloud Executive - B2B

Owning a region wide Product Quota for a number of Industry Verticals - FinTech, Banking, Wealth, and Venture Capital, Media, Telco. Delivering Y/Y growth and new logo acquisition selling through Account Managers and partnering with Account Teams on strategic deals and GTM. Forecasting a region wide number on a monthly and quarterly basis and owning an annual target >1m. 

Product ownership covers B2B marketing automation/Demand Gen suite from SF Marketing Cloud - Pardot, Engage, Premier Success, Marketing Analytics on Tableau CRM.

Customer success measured in - building Demand Gen revenue departments linking Sales and Marketing under a Revenue Operations classification, sales cycle optimisation through automation, customer journey mapping and analytics for Marketing and Sales. Results based on campaign attribution, account based attribution, and whole cycle ROI attribution.

Senior Core Cloud Executive

I support Salesforce account teams across multiple industries to help our new and existing customers leverage the full power of the Salesforce platform for sales process optimisation. I partner with Salesforce account managers to effectively deliver the business value of automating sales processes. My responsibilities include deal sourcing, pipe creation, creating business cases for long term cloud technology investment, internal product enablement, customer facing consultancy and product demonstrations. Product speciality covers Pardot - marketing automation, Engage - sales cycle optimisation, and Analytics - attribution attribution attribution.

Core Cloud Executive

Associate Member

Antler

Antler is a global startup generator and early-stage VC that is building the next wave of tech startups.

Highlights of my Antler experience:
- Joined 1st AMS cohort of <70 founders, ~6000 founders considered, ~1.1% acceptance rate
- Contributed to a successful 11 week, high intensity 'bootcamp' style program for entrepreneurs 
- Ran fast paced experiments designed to create growth, product feature testing, market readiness assessment, competitor analysis
- Built relationships with 100+ entrepreneurs, advisors, investors within the Dutch startup ecosystem
- Utilised design thinking, lean startup/innovation & agile methodologies to drive early user/customer validation and test go-to-market opportunities
 -Conducted customer/user and technical expert interviews to qualify and quantify needs, willingness to pay, problem/ solution fit
- Advisor to other Founder teams, took part in workshops, deep networking, strategic advice, fund raising planing, etc.
- Extensive pitch coaching and feedback sessions with coaches and founders
- Ramped up personal knowledge across a broad range of sectors like; mobility and micro-mobility, fashion and sustainable economy, 3D manufacturing, vertical farming, cannabis technology, Ai, ML and deep learning, NLP, Fintech and banking, cryptocurrency, data visualisation and venture capital.

Entrepreneur in Residence

Profcal

Highlights in my role:
- Successfully hired and trained a team of 8 within various functions
- Spin-in company to Nova UCD, one of Ireland’s top new tech and startup incubators
- Led product development of 3 core product lines alongside user growth strategy from 0 to over 500 users. 
- Built and delivered go-to-market business plan, managing fast moving projects in uncertain environments
- Secured €39k in Enterprise Ireland business priming grants & invited to join the High Potential Start Up unit in July 2018

Executive Director

In founding Profcal I was heavily involved in all aspects going from zero to one in a technology startup. Growing a team of cross functional, talented individuals across sales, technical roles and operations while working closely with 3rd party vendors and major trade partners.
Profcal spun out of professional consulting work I undertook for a local restaurant. Profcal’s technology stack of highly accurate calorie calculation and allergen documentation grew from my own research, data gathering and spreadsheet programming. 
To fulfil the requirements of Profcal calorie & allergen labelling app I led the team who created foodbyte, a supplier verified food database of 15000+ unique products. This involved on-boarding 500+ suppliers and food producers in less than 6 months while continuing to develop the platform for new customer requirements and features.

Co-Founder

Strength For Life

- Worked closely with clients to achieve long term successful goals
- Created bespoke milestones, targets and key activities for each client
- Utilised a consultative approach to deliver clients desired outcomes
- Created tests, frameworks and client knowledge base using research backed and trusted methodologies
- Supported and developed a dependency free client/coach relationship for best long term client success
- Supported corporate wellness programs with expert advice and workshops 


Highlights in my role:
- Worked with over 200 private clients with >8000 sessions completed
- Achieved long term and lasting lifestyle change with a wide variety of clients including; C-suite execs, working parents, chronic neuromuscular illness patients, obese clients, neurological illness patients, Int’l athletes, time poor professionals, elderly clients, and other fitness professionals.

Health And Wellness Coach

Managed all aspects of business ownership 
Including:
- Service creation and delivery
- Service development and continuous learning and client feedback
- Marketing and content creation
- Promotions and business development
- Finance and budget planning
- Client retention and relationship management
- Creating and nurturing a large business support network of adjacent service professionals
- Web development
- Lead gen and sales process development
- Bookkeeping and accounts management 
- Educational seminars and events for clients and prospects

Business Owner

BEN Dunne Gyms

Member of the Fitness Team during a sustained growth and expansion phase of the business.

Highlights in my role:
- Worked across all aspects of the business; direct and telesales, customer experience and engagement, facilities management and marketing

Fitness Instructor & Duty Manager

iprotein.ie

Managing a pop-up supplement store operations including; shop front sales, customer education, stock management, goods in, sales reporting.

Retail Store Manager

VP of Sales @ MarCloud | MBA | MSc

Experienced business professional driving revenue growth and new customer acquisition. I lead MarCloud’s Sales team for our own technology and consulting services.

I'm deeply curious and treasure the freedom and responsibility (GTM, Coaching, process improvement, DemGen) my role provides.

I am passionate about helping companies improve their business processes and maximise their ability connect with the right customers, at the right time. My team and I deliver revenue growth, wow customers and ensure ROI from MarTech investments.

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