The Personal Brand Agency

We specialise in helping service professionals grow their personal brand online using the combined power of video & content marketing. The goal behind this is to help you become known, liked & trusted in your market and ultimately generate more leads & sales. In addition, we are leading the charge in using AI (artificial intelligence) video as a tool to massively speed up the creation & publication of face-to-camera video. This not only reduces the financial cost of video production but it also helps you get past the fears and concerns about going on camera regularly (which is the #1 reason why the vast majority of people don't use face-to-camera video as a marketing & branding tool.)

Content Marketing Expert

More Customers 24/7

REIWA Guest Trainer - "Digital Marketing for Real Estate Professionals"

More Customers 24/7 is a specialist Real Estate Marketing Consultancy focused on mentoring Real Estate professionals to increased success, predominantly by tapping into the power of online/digital marketing.

MC24/7 came about because I was driven by frustration at the poor quality service, results and - in many cases - absolute lies told and sold to business owners when it comes to digital marketing, and decided to do things better and differently from day 1.

I provide Digital Marketing coaching/consulting services to Real Estate Principals, Licensees, Agents & industry entrepreneurs who want to improve their digital footprint, grow lead generation online, become an authority in their local market space and differentiate themselves from their competitors.

In addition, because of my 19+ years in the digital marketing space, I also offer done-for-you advanced 'pay per click' advertising services (Google AdWords, Facebook Advertising + other ad networks), website design (with a focus on high conversion rates from visitor to lead), content creation and publication to help grow your authority in your market space, and video marketing and advertising services (particularly on YouTube.)

Lastly, my most powerful offering is advanced email marketing services, designed to warm up leads into sales, so that you can focus on running your business while our systems automatically operate day & night, helping prospects, leads and even clients get to know, like & trust you - AND want to do business with you when THEY are ready.

The Quote Company

The Quote Company is an online lead generation firm focussed predominantly on the Solar Power industry. They operate across Australia, the UK & USA.

While there, I took over managment of the Facebook Ads program, generating 1000+ leads a month with a yearly ad spend of nearly $700K. This added a significant additional revenue stream to the firm, in addition to that generated by their Google AdWords programs.

I also guided the evaluation and initial implementation of Marin Enterprise PPC bid management software into the firm, to reduce Cost Per Lead, lower manpower [time] requirements to manage our multiple ad accounts and many campaigns, and increased lead generation volumes.

I also improved lead generation results by introducing dynamic landing page use and production into the firm, in conjunction with using the Keyword Machine tool to improve conversion rates and overall performance of our AdWords & Bing PPC campaigns.

Beyond that, I was responsible for the blogging and inbound marketing content production on the SolarMarket.com.au website, and responding to the many comments left on our Facebook ads, turning them into leads where-ever possible.

SolarMarket is now Australia's #1 website for lead generation for 200+ solar installation firms across Australia, and is also expanding into the UK and US.

Marketing Manager

World Wide Web Marketing

At World Wide Web Marketing, I build websites that are conversion-friendly, and provide consulting advice (including Google AdWords SEM services) to help businesses market themselves online & offline. In addition, I can help you publish your book or DVD for sale in International markets via Amazon.com's Kindle &/or CreateSpace programs. WWWM has been put into hibernation now that I am focussing on More Customers 24/7, but I am still working with existing clients.

Chief Internet Entrepreneur

United Financial Services WA

Moving on from Agency land to run the Marketing for a growing Financial Services (loans) company looking to become a major player in WA.

While @ UFSWA, I was responsible for building & managing 6 different websites for the company's different offices and brands.

More importantly, I also took the Best Loans brand from a small local asset financier to a national brand, advertising throughout Australia on Google and Facebook. The additional lead generation from interstate & national ad campaigns grew sales significantly and the Best Loans brand was consistently a top performer in Google's advertising program, usually capturing higher impression share across the nation than all of our competitors (including all of the major big 4 banks!).

ReachLocal

ReachLocal is one of Australia's largest Google AdWords Resellers, with offices across the country and 200+ staff Australia-wide selling and managing AdWords campaigns for SMEs.

I was responsible for pre & post sales technical support for national brands, agencies and reseller clients throughout the state of Western Australia.

During that time, I set up, managed, optimised and oversaw a yearly AdWords ad spend in excess of AU$2,000,000 per year with positive results for all of my clients.

I was also the go-to expert on AdWords for staff all across Australia thanks to my many years of hands-on experience with the ad platform and would often field questions from colleagues across the country who were trying to improve client campaign results.

Client Services Specialist (National Brands, Agencies & Resellers Division)

Webfirm

My role at Webfirm was to manage the company's Paid Search Advertising (PSA) program. This included client retention and ongoing Google AdWords PPC management. In addition, I had responsibility for training all sales & support staff on AdWords & SEO. While here, I was given the responsibility of totally redesigning the company's SEO offerings, to upgrade the service we could provide clients. In addition, I was the lead point of contact for our trial of the ReachLocal PSA services, which is now an official WF product offering.

Paid Search Marketing Consultant

WCR Internet Marketing

My role was to help businesses get more traffic to their website/s, so that they can turn those visitors into sales leads & ultimately, paying clients. This was done using Google AdWords PPC marketing, SEO, content creation & publishing, link building and blogging.

Internet Marketing Consultant

Clue Design

While working for WCR Internet Marketing, part of my job role was to be an Online Marketing Specialist for Clue Design - we worked in a white label reseller type of arrangement with Clue. I provided Google AdWords & SEO consulting to Clue clients.

Online Marketing Consultant

EXCOM Education

This role involved selling high-end IT training courses to people looking to gain employment in the IT industry (price range $9 - $20K).

Generated Sales from Seminar Selling situation (I was the “public speaking face” of Excom WA).

Student Careers counsellor during their time with Excom.

Sold over $500K worth of training, making me the #1 salesperson in the Perth office. I was also considered to be one of best Seminar presenters within Excom Australia-wide.

Careers Advisor

I have worked in Sales & IT related positions for close to 27 years now, and have extremely well developed skills in Marketing, especially in the online space. I understand what it takes to generate qualified traffic, leads & sales using the Internet and have consulted/advised in this space to many companies – small & large - for over 15 years now.

My goal when working with a client is to help them take $1 in ad spend and turn it into $2, $3, $5, even $10 in revenue, which not only helps pay for my services but also their advertising spend as well.

The way I describe my services to clients is that I am NOT in the clicks & traffic business, I'm in the Profit MULTIPLICATION business.

Specialties: PPC advertising, Email Marketing, Website Design, Content Marketing (blogging, Social Media, video creation & promotion, etc.), Training & Market Research.

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Eran Malloch, Video Content Marketing Expert's Linkedin Analytics

Eran Malloch, Video Content Marketing Expert

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