Pricer

Global Marketing Project Manager

Scrintal

Head of Marketing

IDEAL OF SWEDEN

Expertise in social media marketing, influencer marketing, digital marketing, campaign management, brand awareness, customer targeting, PR and communications, partnerships and affiliates.

- Led a team of 20+ employees in the Social Marketing Division, managing a 1M € annual budget.
- Conducted in-depth performance analysis, focusing on KPIs such as revenue, COS, AOV, % of new customers, & No of collaborations.
- Innovated marketing activities and enhanced strategies through brand partnerships.
- Facilitated cross-functional collaboration to share perspectives and review results.
- Achieved a significant reductions in fixed costs through partner negotiations.

Head of Social Marketing

What an incredible role this has been over the past few years. An all-encompassing position where I have developed extensive skills across a diverse range of marketing and generic business disciplines. In brief, these are the key aspects of my time at IDEAL OF SWEDEN:

New Affiliate platforms: Responsible for finding new Affiliate platforms by developing external relationships and building networks; cascading weekly progress reports to identify plans and modify tactics.

Leadership: Lead, inspire, motivate and train my influencer team, brainstorming new ideas to drive brand expansion through the Affiliates’ Influencer marketing platforms, such as Brandbassador, Impact and DIPI.

Performance analysis: Analysing monthly performance based on campaign launches and month on month/ year on year results, assessing key drivers (revenue, COS, AOV, new customers and No of collaborations); and trends to emulate successful tactics for future campaigns.

External partner relations: Attending regular external partner meetings to develop and integrate new ideas and relationships, working together to innovate different marketing activities and improve existing tactics.

Lead of Influencer Marketing, Affiliates & Partnerships

Social media influencer: Managing and optimising paid collaborations through social media channels.

Campaign management: Designing end-to end campaigns with an average monthly budget of €20K, consistently achieving less than 50% COS/month.

Google Analytics: Confident use of analytical platforms, evaluating figures to improve strategy and analyse market trends to modify campaigns to meet user needs and maximise brand impact. 

Supervisor of Interns position: Single-handedly designing and evolving the role of Supervisor of Interns as a new business initiative. Took the lead to recruit, train and supervise interns to create the next generation of professionals in the business.

- Streamlined the internship process, onboarding 25 interns with full accountability.
- Received recognition as nominee 'Star of the Season 2020' and awarded as 'Team Player for Q1 2021'

Influencer Marketing Specialist and Supervisor of Interns

Eurospeak Language School

• Marketing Foundation: UK internship established a strong foundation in marketing through diverse projects and exposure to various disciplines.
• Project Management: Managed a range of marketing projects, demonstrating strong organizational and execution skills.
• Digital Marketing: Utilizing CRM tools to drive customer engagement (increased student numbers by 30%).
• Fast Learner: Confidently learned new software and content applications, demonstrating adaptability and a willingness to take on new challenges.

Business Management Intern

Ahead Creative Promotion Agency

• Strategic Sales & Brand Focus: Led strategic selling initiatives for high-profile global brands like Coca-Cola.
• Client Relationship Management: Built and maintained strong client relationships through clear communication.
• Deliverable Expertise: Managed client deliverables by understanding their needs, budgets, and campaign objectives.

Sales & Events Supervisor & Promoter 

Filtertech Inc

Responsibilities:

• Completed export trade training.
• Provided technical support for filter selection to companies and competitions.
• Managed consignment notes and provided customer support, ensuring efficient order fulfillment.
• Utilized advanced Excel functions for data analysis and reporting.

Funded by North Hellenic Industrial Association, Thessaloniki, Greece

Internship: Seller – Executive of Export and International Trade

JTI (Japan Tobacco International)

Brand Portfolio: Camel, Winston and Old Holborn

• Execute promotional activities with sales targets.
• Executed targeted marketing campaigns to drive brand awareness and customer engagement.
• Prioritized exceptional customer service to ensure satisfaction and loyalty.
• Demonstrated products and services at events, effectively communicating key features and benefits to generate customer interest.

Sales & Events Promoter

WEST SA

Brand Portfolion: Vodafone, Wind Telecom, Samsung

• Execute promotional activities with sales targets.
• Executed targeted marketing campaigns to drive brand awareness and customer engagement.
• Prioritized exceptional customer service to ensure satisfaction and loyalty.
• Demonstrated products and services at events, effectively communicating key features and benefits to generate customer interest.

Philip Morris International

Brand Portfolio: Malboro, L&M and Philip Morris

• Execute promotional activities with sales targets.
• Executed targeted marketing campaigns to drive brand awareness and customer engagement.
• Prioritized exceptional customer service to ensure satisfaction and loyalty.
• Demonstrated products and services at events, effectively communicating key features and benefits to generate customer interest.

Diageo

Brand Portfolio: J&B, Jose Cuervo

• Execute promotional activities with sales targets.
• Executed targeted marketing campaigns to drive brand awareness and customer engagement.
• Prioritized exceptional customer service to ensure satisfaction and loyalty.
• Demonstrated products and services at events, effectively communicating key features and benefits to generate customer interest.

Marketing is more than just a profession for me; it's my passion! I lead by example, streamlining processes, boosting performance, and inspiring teams. I thrive in innovative companies that prioritize marketing and product advancement. 

My expertise lies in digital marketing and market research, where I've consistently optimized campaigns, developed winning strategies, and allocated budgets for maximum impact.

I'm a lifelong learner who enjoys collaborating with diverse industry professionals.

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