Scrintal

Head of Marketing

IDEAL OF SWEDEN

Expertise in social media marketing, influencer marketing, digital marketing, campaign management, brand awareness, customer targeting, PR and communications, partnerships and affiliates.

- Led a team of 20 employees in the Social Marketing Division, managing a 1M € annual budget.
- Conducted in-depth performance analysis, focusing on KPIs such as revenue, COS, AOV, % of new customers, & No of collaborations.
- Innovated marketing activities and enhanced strategies through brand partnerships.
- Facilitated cross-functional collaboration to share perspectives and review results.
- Achieved a significant 5.000€ reduction in fixed costs through partner negotiations.

Head of Social Marketing

What an incredible role this has been over the past few years. An all-encompassing position where I have developed extensive skills across a diverse range of marketing and generic business disciplines. In brief, these are the key aspects of my time at IDEAL OF SWEDEN:

New Affiliate platforms: Responsible for finding new Affiliate platforms by developing external relationships and building networks; cascading weekly progress reports to identify plans and modify tactics.

Leadership: Lead, inspire, motivate and train my influencer team, brainstorming new ideas to drive brand expansion through the Affiliates’ Influencer marketing platforms, such as Brandbassador, Impact and DIPI.

Performance analysis: Analysing monthly performance based on campaign launches and month on month/ year on year results, assessing key drivers (revenue, COS, AOV, new customers and No of collaborations); and trends to emulate successful tactics for future campaigns.

External partner relations: Attending regular external partner meetings to develop and integrate new ideas and relationships, working together to innovate different marketing activities and improve existing tactics.

Lead of Influencer Marketing, Affiliates & Partnerships

Social media influencer: Managing and optimising paid collaborations through social media channels.

Campaign management: Designing end-to end campaigns with an average monthly budget of €20K, consistently achieving less than 50% COS/month.

Google Analytics: Confident use of analytical platforms, evaluating figures to improve strategy and analyse market trends to modify campaigns to meet user needs and maximise brand impact. 

Supervisor of Interns position: Single-handedly designing and evolving the role of Supervisor of Interns as a new business initiative. Took the lead to recruit, train and supervise interns to create the next generation of professionals in the business.

- Streamlined the internship process, onboarding 25 interns with full accountability.
- Received recognition as nominee 'Star of the Season 2020' and awarded as 'Team Player for Q1 2021'

Influencer Marketing Specialist and Supervisor of Interns

Eurospeak Language School

Every internship is enlightening but this specific UK based internship really laid a foundation of marketing knowledge in preparation for my future career path. Here, I balanced a diverse work content, managing a range of marketing projects, exploring different marketing disciplines and approaches under the guidance of the management team. Confident with learning new software and content applications, led the creation and analysis of the company’s social media profile, designing Google and Facebook advertising. Highly IT proficient, I adopted regular use of the CRM tools, driving customer engagement, increasing student numbers by 30%.

Business Management Intern

Ahead Creative Promotion Agency

Enigmatic, influential and with a brand-focused approach, I performed strategic selling and implemented tactical initiatives for high-profile global brands, including Samsung, Vodafone, Coca – Cola, Formula 1, JTI, Philip Morris, Jameson, J&B, Jose Cuervo, Mattel. I am proud of having led strong client relations through consistent communication and managing customer deliverables through a clear understanding of client needs, budget parameters and campaign objectives.  My relations with promoters were always based in integrity and trust, managing promoter relations with exceptional professionalism and balancing promoter expectations with our business objectives, and customer requirements.

Sales & Events Supervisor & Promoter 

Filtertech Inc

Responsibilities:

• Training and certification in the field of export trade.
• Offers of specified filters to companies/ customers  and in competitions of companies.
• In charge of consignment notes and customer support services.
• Daily use of Microsoft Excel and Microsoft Word.

Funded by North Hellenic Industrial Association, Thessaloniki, Greece

Internship: Seller – Executive of Export and International Trade

Align Promotions

Promoted Brands: 

• Jameson Irish Wiskey (John Jameson & Son)
• Camel, Winston and Old Holborn (Japan Tobacco International)
• Dole Food Company

Sales and Events Promoter

WEST SA

Promoted Brands: 

• Vodafone
• Wind Telecom
• Samsung

LA POMME Advertising

Promoted Brands: 

• Malboro and L&M cigarettes (Phillip Morris International)
• J&B (Justerini & Brooks)
• Jose Cuervo (Diageo)

Promoter (Sales & Events) 

Marketing is more than just a profession for me; it's my passion! I lead by example, streamlining processes, boosting performance, and inspiring my team. I'm drawn to innovative companies that champion marketing and product advancement. My goal is to drive initiatives that shape business strategies and leave a lasting impact.

I specialize in digital marketing and market research, with a deep understanding of campaign optimization, marketing strategies, and budget allocation. I'm dedicated to delivering exceptional results.

I'm a lifelong learner who thrives on connecting with diverse industry professionals. Let's engage in meaningful discussions:

Email: eriannamourati@yahoo.gr

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