Eric Alayoubi's Linkedin Analytics

With over 15 years of experience in the gaming industry, I am a results-oriented, player-centric, and ROI-driven marketing leader who thrives by focusing on solutions, establishing new ideas and processes, and motivating teams to learn and grow. I am currently the Senior Director Integrated Marketing Strategy for 2K Sports, where I oversee Brand, Product, Social & Community marketing strategy and execution for some of the most popular and successful sports titles in the world, such as PGA TOUR 2K and WWE 2K. In my previous roles, I have proven my track record of igniting change and innovation to create industry-leading teams and campaigns by analyzing consumer behavior, current trends, demographics, team capabilities, and competitor activity. I have also collaborated with global teams to inspire, motivate, and drive industry-leading strategy, while setting high standards to empower others to exceed goals and expectations. As a US Army veteran and a 2x Ironman, I bring a unique perspective and a strong work ethic to every challenge and opportunity I face.