Eric Novinson's Linkedin Analytics

I'm a freelance writer who explains how businesses work. Business models can be difficult to describe, especially for technology startups in emerging industries. My writing explains how founders develop their business concepts and how their products help their customers. I also write articles that help investors decide whether to spend their hard-earned money on the shares of these businesses. I learn about companies by reading their annual reports, as well as examining third-party data collected by government agencies and independent research firms. I also use this information to conduct additional analysis, creating forecasts that predict what a company will do next. I've written about early-stage startups and blue-chip companies. I've covered U.S. firms as well as companies located abroad. I help companies promote their offerings through content marketing. After researching business topics, I write informative articles that attract traffic from search engine visitors.