Code Interactive

Eric Robert Morse is the Amazon bestselling author of Juggernaut, Psychonomics, and other books on society, culture, and the human condition. His strategy and design consultancy, Code Interactive, has advised USAA, Inhabit, Sirius Satellite Radio, ING Funds, and Humana. His websites and social media pages boast over 35k followers and millions of visitors monthly.

Principal

USAA

Chief designer and developer for 7k-employee Claims organization, equipping leaders with data visualization tools and dashboards for better decision making and creative direction for internal change efforts and communications. Led matrixed team of designers, developers, experience owners, project managers, and operational leaders on storytelling and strategy and decision-making presentations. Audience included USAA Board of Directors and Executive Committee, ratings agencies, operational leaders, and member-facing employees.
- Led brand and communications strategy for $2 billion Claims Modernization effort.
- Developed and instituted internal communications design system including style guide, component library, sandbox, documentation, and governance model that ensured brand consistency and usage by hundreds of designers and non-designers.
- Empowered dozens of leaders and experience owners with design skills and techniques through Design Thinking consultation and educational sessions.
- Produced over 50 websites, 60 infographics, and 100 presentations.
- Created unique logo used for enterprise 100th Anniversary signage with worldwide distribution.

Design Lead

Partnered with change team to provide tracking and reporting tools, Change Radar and Change Compass. Served as primary designer and developer on change initiatives for product development teams as well as experience owners.
- Pioneered Change Radar tool for tracking 40+ active change efforts to provide senior leaders and experience owners with guidance for business-as-usual, project, and workforce decisions.
- Produced over 10 websites, 20 infographics, and 30 presentations
- Acquired, instituted, and served as owner of 3rd-party Change Compass change guidance tool for systematic guidance for ongoing change efforts.

Senior Business Advisor, Change Management

Designed and developed learning programs and administrative applications from discovery interviews to wireframes to prototyping and testing. Provided developer guidance and direction to instructional designers on learning content for various internal organizations.
- Led enterprise implementation of 3rd-party WalkMe digital adoption tool, providing contextual guidance for top applications used across enterprise including MSR Portal, internal Workday interface, and employee job satisfaction survey.
- Designed UX and developed U-Learn application for building self-paced, curated tutorials consisting of internal and external content, and helped to construct over 50 professional development courses reaching 5k+ learners.
- Integrated gamification and autonomy with creation and development of Decision Tree application which served as backbone of 100+ learning programs across all lines of business.
- Led redesign efforts for internal knowledge base interface, garnering praise for simplicity and ease-of-use.
-Founded USAA’s internal emerging leader community with only a $150,000/yr. budget and reaching 10,000+ members; chaired inaugural Core Team of matrixed volunteer leaders.

Instructional Developer

Humana

Developed graphics and screen captures in Captivate, Photoshop, and Illustrator, edited and compiled audio and graphics into Flash programs.
- Developed process for masking screen captures to reduce file size by 80% on expansive interactive learning simulations 
- Coached and led team of 15 developers on using masking process to build over 30 hours of learning materials

Senior Interactive Developer

Tusk Magazine

* Development of general concept of the magazine, originating the look and feel, and generating themes on quarterly basis
* Assigned stories to freelance writers, photographers, and artists, ensured deadlines, and oversaw other editorial procedures
* Designed covers and interior layouts, produced art, and devised a consistent template for content
* Worked with advertisers and ad representatives to establish advertising
* Worked with models and photographers to organize photo shoots for editorial spreads
* Served as Art Director for these photo shoots, drawing storyboards, conveying the ideas to the photographers and lighting personnel, and directing them during the shoots
* Compiled and maintained advertising campaigns and marketing material that promoted the magazine and events related to the publication
* Copy edited and proofed entire publication including editorial and advertising content
* Wrote articles and 'quick reads,' and illustrated editorial cartoons
* Produced magazine's website, created self-promotion, and marketed through email
* Environment: Dreamweaver, HTML, Flash, Photoshop, Illustrator, InDesign, MS Word, PDF, Pen & Ink Illustration

Editor, Writer, Art Director, Webmaster

Design Leader | Storyteller | Author of the upcoming book, The Frameworks Mindset, published by New Classic Books

Versatile and accomplished design leader helping organizations tell their stories through innovative websites, apps, collateral, visual arts, and video. 

A systems-thinking problem-solver known for getting to the root cause of customer needs, driving transformative ideation, and building dynamic and sustainable framework solutions. Creative director leading the design process from client and customer research interviews to UX ideation to hands-on production of digital campaigns, brochures, slidedocs, and infographics. 

Recognized as visionary behind brand strategy and storytelling for Fortune 100 company’s paradigm-shifting modernization effort. Draw from diverse experience in change management, learning and development, and marketing for holistic, human-centered approach. 

Expertise in maximizing effort by taking into account individual personalities and diversity to drive team-building and coaching.

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