Equality Now Productions

Consulting and Production Company focused on empowering others through the vision laid out in Soul Capitalist: How to Take Back Your Power and Change the World.

Founder and CEO 

Green Check Verified

An energetic leader focused on results. Led account management and compliance team through successful acquisition from PayQwick to Green Check creating an industry leader in cannabis banking and compliance. Led teams through streamlining processes for efficiencies to merge the process, product and teams together. 
Reduced onboarding time from 61 days to 8 days by simplifying the process, improving customer communications points, and re-organizing the team. 
Increased revenue from partners by 14% through targeted campaign working with a strategic partner to pin-point sales focus and efforts. 
Created reporting to document and track product gap conversations and the potential impact on revenue. 
Developed compliance training for the entire Green Check Verified team as we transitioned the entire company from being a software-only company to a Financial Institution. 
Hired new team members to build out the relationship management team. 
Coached team members to meet and exceed revenue retention goals including coaching the team to consistently hit 101% revenue retention by initiatives to grow and strengthen the revenue from existing clients quarter over quarter. 
Created a culture of collaboration, accountability, and trust that led to a successful integration with the acquiring company, Green Check Verified

Director, Cannabis Business Banking

PayQwick 

Built account management and support team for FinTech start-up serving the dynamic cannabis industry. Driving operational efficiencies and optimization to scale for growth. Owned customer journey from end to end and led the team through creating and improving customer journey mapping process. 
• Drove partner referral revenue and developed integrated strategic partnerships
• Created and launched social equity program
• Acted as the voice of the customer providing feedback to drive product innovation and change
• Hired and trained Account Managers and Support
• Created SOPs, collateral and customer materials for onboarding and ongoing relationship management
• Developed KPIs and metrics from scratch to measure progress in program and incentive plans for the team
• Coached and mentored team members to be more effective Account Managers and fostered a collaborative team culture

Head Of Account Management

Argos Risk

Driving improvements in client service, engagement, and success through strategic planning, technology, communications, and voice of customer to deliver transformations, new product launches, and valued services to increase engagement and revenue. 
• Developed a marketing campaign that led to double digit increase in subscribers
• Created a new revenue stream for reports, that has grown by 78% Year over Year since 2016
• Improved response times by 32% by creating processes to increase communication and improve efficiencies over 3-years 
• Co-developed new product offerings that work in tandem with the flagship product, to deliver a double digit increase in revenue 
• Oversaw development of an Affiliate strategy, serving as the main point of contact for strengthening strategic partnerships and project work including single sign-on integration, API integration and developing resources and tools to help affiliate sales and marketing teams understand and sell our products; delivered a nearly 30% revenue increase as a result 


-Represented Argos Risk at Trade Shows and gave sessions as a subject matter expert at Payments conferences on how banks can use several technological advances as a competitive advantage

Director of Client Services- Remote

Guided customer support for more than 100 commercial clients, driving projects to improve subscriber onboarding in coordination with a team of developers, UI specialists, and support agents. Developed and managed a high performing customer support team, to identify automation and methods to deliver continuous improvements to customer service and support tactics. 
• Through improved team training and implementation of new processes, reduced annual client churn by 1.2%
• Identified and implemented automated tools to cut staff training and onboarding time in half, while accommodating double-digit subscriber growth and maintaining customer service levels 
• Developed and managed the training process for 100+ new commercial clients each year, including virtual and in-person training and development of new user guides, and help documentation 
• Designed and delivered a new onboarding campaign, improving client retention by 6%, increasing upsells and upgrades

Client Support Manager

Wells Fargo

Owned the customer experience for a portfolio of commercial relationships, providing proactive customer support, partnering with other stakeholders in managing the client relationship, monitoring customer satisfaction, and growth of designated portfolios. Communicated regulatory and company requirements to bank management and tracked compliance, identifying issues in need of resolution. 
• Developed and presented sales materials for credit and treasury banking needs
• Led compliance project to improve compliance information and ensured due diligence accuracy based on state laws regarding business filings
• Improved customer satisfaction rating to 4.9/5

Commercial Relationship Associate

Managed a portfolio of US Corporate Treasury Management clients with annual revenues over $1B, coordinating research issues between the client and relationship management team, and improving client engagement and satisfaction, including the nation’s largest electronic payment originator.
• Created a service consultation presentation model to allow for more meaningful client engagement and improved client satisfaction survey scores by 9%
• Served as SME (Subject Matter Expert) in ACH (electronic processing) and lockbox products
• Acted as a coach to new officers ensuring they had the tools and knowledge to service their portfolio of clients.

Dedicated Client Service Officer, AAP

Supporting over half of Wells Fargo's business lines and staff functions across technology, responsible for ensuring the availability and stability of the production environment to the customers, 24/7 IT support services. Conducted daily system maintenance and health checks, troubleshooting, providing information about the state of the various applications to the owners and clients.
• Led Team Member engagement committee focused on increasing retention; delivered a reduction in turnover and increased team engagement 
• Achieved Accredited ACH Professional (AAP) designation for expertise in electronic payment processing

Technical Service Specialist

The Diaper Drive

Established budget for tri-state Diaper Drive locations, maintaining meticulous records on donations and expenditures, co-leading on-board decisions, especially financial decisions, to help grow the organization and deliver on aggressive goals.

Board Treasurer

Directed an active community organization providing diapers and supplies to families in need, ensuring the vision of the drive is being implemented and reporting progress and challenges to the Board of Directors.
• Secured a donation of 200,000 diapers from Huggies through a partnership with the National Diaper Network
• Managed the CFO, Fundraising Director, and Branch Managers 
• Drove fundraising event improvements, increasing fundraising efforts by 37% in less than a year 
• Delivered a $15K increase in secured funds in one year following grand application and procurement

Executive Director

Roseville Area High School

Debate Coach

I’m Erica El Hilali, an author, executive coach, and strategic leader with over nine years of experience in FinTech, software, and payments. With an MBA in Information Systems Management and an Accredited ACH Professional (AAP) credential, I specialize in customer success, payments, strategy, and cross-functional leadership.

I'm the author of Soul Capitalist: How to Take Back Your Power and Change the World and founder of Equality Now Productions, LLC, a purpose-driven company dedicated to amplifying stories and strategies that spark equity, empowerment, and transformation.

I teach courses that help individuals launch and scale businesses, budget in alignment with their values, and build wealth from a place of purpose. Through executive coaching and strategic consulting, I support mission-driven leaders and organizations in aligning vision with execution so they can lead with clarity, purpose, and measurable impact.

Across my career, I’ve led high-performing teams through acquisitions, product launches, and growth initiatives, guided by vision, empathy, and a relentless drive to create a better customer experience and solutions. I'm especially passionate about innovation and committed to cultivating a culture of lifelong learning, integrity, and collaboration.

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