Earnest

Director of Product Management, Growth & Expansion

From Start to Scale Product Consulting Group

Navigating each stage of growth can be challenging. That's where I come in. I collaborate with founders and Product teams to ensure they're investing in the right solutions at the right time. With over 15 years of proven expertise in formulating product-led growth strategies, validating product-market fit (PMF), and managing innovation cycles, I am dedicated to driving my clients' reach, retention, and revenue.

Currently accepting new clients.

Principal Product Manager

The Mom Project

Refined Product strategy and transformed the Product culture at TMP, a C-series talent marketplace serving 1 million moms and over 3k employers.
* Increased acquisition and activation rates by focusing product roadmap on core revenue drivers.
* Led integration with SaaS applicant tracking system that reduced operational costs.
* Strategically aligned leadership and scrum teams
* Transformed product team culture and eliminated cross-functional silos
* Trusted leader and valued manager of a team of five direct reports

Director of Product Management

Bright Cellars

Established the first dedicated Product organization and laid the groundwork for future growth at Bright Cellars, a DTC B-series wine subscription service that matches members with wines that fit their taste profiles.
* Boosted subscription rates through UX improvements
* Enabled data-driven decision-making by translating company objectives into Product OKRs
* Managed team of 3 direct reports

Head of Product

IPSY

Partnered closely with the Director of Growth at IPSY to set a digital Product strategy that grew TAM during its C-series by introducing two new subscription types.
* Met single-digit churn rate target at launch of price increase to over 1m customers
* Led growth experiments when diversifying product offerings
* Refined Product-Market fit by closely analyzing and responding to user churn data

Group Product Manager, Growth

The RealReal

Managed a Product team that improved the experiences of luxury consignors, and grew the company’s supply of physical product as it was pre-IPO and generating more than $700m in revenue annually.
* Assessed the value of new product features
* Led the Product lifecycle from prioritization through launch
* Managed a team of 2

Director of Product Management, Supply

Brit + Co

As their first product hire, I diversified revenue for Brit + Co during its B series by rapidly evaluating three different commerce models - a consignment marketplace platform, product licensing and sales, and an electronic product offering.
* From 0 to 1, led the design and development of a profitable online classes eCommerce experience
* Demonstrated demand for a physical product line of DIY kits by meeting DTC sales goals
* Established the company’s first dedicated product organization

Director of Product Management, eCommerce

ModCloth

Drove key e-commerce and platform initiatives that improved revenue and reduced operational costs at ModCloth, an online retailer of vintage-inspired fashion, during its C-series.
* Lifted add-to-cart rates by executing a full redesign of the product description page’s (PDP) UX
* Reduced return rate by identifying the most effective use of UGC content
* Informed executive leadership’s build vs. buy decisions for platform migration & marketing integrations
* Mentored other product managers on core competencies including roadmapping & prioritization

Senior Product Manager

Technorati Media

Refined the Product offering at Technorati Media, a profitable advertising network that led advancements in programmatic and social ads.
* Collaborated with Sales team to lift the win-rate in custom brand deals
* Introduced innovative socially engaging ad formats that were programmatically sold
* Enhanced ad performance tracking by working closely with ad platform engineers

Senior Product Manager, Ad Product

Common Sense Media

Executed key initiatives on the Product roadmap as part of a redesign/expansion of the site at Common Sense Media, the leading source of entertainment and tech recommendations for parents and kids.
* Lifted registration rates, increased engagement with personalized content, and launched revenue-generating feeds by strategically guiding the design and development of features.

Entrepreneurial Product leader with a proven track record in defining and scaling consumer experiences in fashion, beauty, food & beverage, media, and HR/Recruiting. Known for data-driven approaches to delivering products that delight customers and meet market demands. 

Proud to lead high-performance teams that put customers first, justify their decisions through analytics, and have a bias for action.

Actively seeking opportunities to identify and execute applications of AI.

Professional interests
Applications of AI, Marketplaces, Ecommerce, Subscription services, Direct-to-consumer (DTC) sales, Product growth loops (PGL), Funnel optimization, Pricing & monetization strategies

Topical interests
sustainability, resale, circular economy, consignment, recruiting, staffing supplier diversity, staffing, contingent workforce, flexible work, future of work, civic tech, women's sports, women's leadership, latinx in tech

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