Erica Seidel

Executive Search: Marketing, Digital, Martech, Marketing Analytics

Recruiting the 'make money' marketing executives -- as opposed to the 'make it pretty' ones. 

I run a boutique executive search practice, with a hyper-focus on marketing leadership roles in B2B SaaS companies:
- CMO (Chief Marketing Officer)
- VP of Marketing
- VP of Demand Generation
- VP of Product Marketing
- VP of Marketing Analytics
- VP of Marketing Operations/Marketing Technology

Search experience includes: B2B SaaS, private equity-backed companies, martech, cybersecurity, fintech, GRC, devops, two-sided marketplaces, vertical-specific SaaS, business continuity, healthcare IT, enterprise AI platforms, data integration platforms.

Skilled in: searches for private equity-backed companies, diversity search, recruiting women, marketing to marketers.

Subscribe to my newsletter, on recruiting the 'make money' marketing leaders, at www.theconnectivegood.com

Check out perspectives on hiring top marketing leaders in the podcast I host, called 'The Get.' (thegetpodcast.com)

Founder & Executive Recruiter

I run The Connective Good, a boutique retained executive search practice with a hyper-focus on marketing leadership. 

Which of these sound familiar?
- You need to land a great marketing leader – fast 
- You don't want the 'make it pretty' type of marketing leader but rather the 'make money and make impact' type 
- You have enough on your plate running and growing the business; you don't have time to kiss 100 frogs to get to 'the one' 
- You worry that your network of top-flight marketing talent is OK but not great 
- You want to increase diversity
- You need help aligning the executive team on what the business really needs from marketing at your stage of growth: CMO versus VP of Marketing? Brand versus Product vs Demand focus? Someone stretching into the role versus someone stepping into it? 
- You have internal recruiters, but they are not marketing experts and so they struggle to grab the attention of senior marketing executives

Sound like you? Message me and we'll see if it makes sense to collaborate.

Every CEO hiring a CMO is looking to answer one thing:

"Can I trust this person to sit beside me and make good calls, even when things get messy?"

Most CMO interviews overweight answers about marketing tactics, and underweight actual judgment.

Thank you, Claudia Lee, for discussing this nuance with me on The Get podcast.  

This clip shares advice on what types of 'how' questions to ask when interviewing a CMO candidate.

Executive Search: CMOs, VPs of Marketing, Demand, Growth, Digital, Marketing Ops, Product Marketing

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erica Seidel's LinkedIn Performance

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Erica Seidel's Linkedin Analytics

Performance ScoreErica Seidel's LinkedIn Performance

Erica Seidel's Best Posts (last 30 days)