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Senior Digital Marketing Strategist

Emarsys

Lead the planning and execution of cross-channel, 1-to-1 communication programs of work at scale and at pace for eCommerce and omnichannel retailers. 

-Built an 18-month roadmap consisting of automation and campaign strategy for a billion-dollar retailer driving 2,410% ROI in one year

Customer Experience Consultant

Responsible for transitioning a portfolio of enterprise-level clients out of implementation into ongoing strategic, production, and custom development work. 

-Successfully managed budgets, timelines, capacity, and delivery of assets leading to services renewals for the two largest production and strategy clients in company North American history.

Digital Program Manager

Springboard Marketing

Promoted to manage day-to-day operations of the agency. Responsibilities include Lead Analysis, Client Onboarding, Email Capture Tactics, Automation Strategy and Logic, Promotional Planning, Production Forecasting, and Account Management.

-Built email marketing automation system driving 27% of monthly revenue with 1,175% ROI

-Strategized and implemented an email address capture system with an 8.92% engagement rate

Director Of Operations

Recruited to manage new client projects, strategize, plan, and execute highly effective eCommerce marketing efforts. Successful projects include Search Engine Optimization, Pay Per Click Advertising, Email Marketing, and Conversion Rate Optimization.

-Strategized & managed email marketing automation system driving a 1,050% ROI for a client realized in under 1 year

-Oversaw website redesign increasing transactions by 80.4% and conversion rate by 55.7%

Ecommerce Marketing Manager

Peak Camping Hammock

We sought a way to source the highest quality product possible, without taking shortcuts and without tacking on a huge markup, so that more people could enjoy a camping hammock as much as we do. From that shared dream, Peak Camping Hammock was born.

Owner

Englin's Fine Footwear

Promoted to Director of Marketing to unify branding, improve quality and return on all marketing efforts for brick-and-mortar, and to turn around failing e-commerce site. Built a highly productive team responsible for website redesign focused on user experience and brought all design, promotions, and advertising in-house.  

-Increased website revenue 81% in first fiscal year against 25% goal 

-Year prior to start was a 17% decrease in revenue

-Increased website conversion rate by 32%

-Grew website email subscriber list by 26%

Director of Marketing

Promoted to Marketing & Web Specialist to build digital footprint for brick-and-mortar locations that can also be utilized to improve buyer confidence on website.

-Launched Pay Per Click advertising for site resulting in 330% growth of Paid Traffic while maintaining a 9x Return on Ad Spend

-Grew Englin’s Facebook Page following by 1,100%

-Initiated company-wide effort to collect customer email addresses resulting in 1300% email list growth for brick-and-mortar locations in under 3 years

Sales, Social Media Manager, and Web Specialist

Mosser Florsheim Shoes

Hired to fill lead commission-based sales position at a regional footwear retail chain. Quickly became top performer and given responsibility of ordering, merchandising, and promotions.

-	Recorded over $280,000 in sales with average item price of $110

-	Exceeded personal and store sales goals for 15 consecutive months

Sales Professional

High-energy Marketer with 11+ years of eCommerce and Digital Marketing experience in addition to 13+ years of retail experience. Strong track record of success as a top performer exceeding goals. Proven ability to drive results while successfully managing multiple projects, deadlines, and team members.

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Eric Breiner's Linkedin Analytics

Eric Breiner

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Eric Breiner

Want to drive more opportunities from LinkedIn?

Eric Breiner's Linkedin Analytics