Eric Buckley's Linkedin Analytics

Hey, it’s Eric here. Welcome to our lead gen agency. Here is what bothers me… Many tech businesses face several marketing challenges: 1. Not generating enough leads. 2. Poor quality leads that don't convert. 3. Only engaging with a fraction of their potential audience. So, let’s fix these problems once and for all. We'll generate leads for you. You pay us for the leads. If we can't generate leads - no payment from you. Now that I’ve solved your ‘lack of leads’ problem, let’s look at the second issue… Poor Quality Leads. People tell me they’re getting leads, but they don't convert. Here are some of the reasons: - The leads were terrible. - The leads were fine, but the follow-up was ineffective. Bad Lead Blues Yes, it’s true; some agencies deliver bad leads. Here are the main reasons: 1. Poor targeting 2. Lack of qualification 3. Low-quality data The good news is that we've solved the problem once and for all. Here is how we help you do it….. Strategize with marketing and sales to build you an accurate target audience. Leverage historical intent signals to find those members most active recently and most likely to convert. Confirm qualification criteria, including the prospect’s need for your solution, budget availability, and decision-making authority. Robust data collection processes from reliable sources. There you have it - a continuous flow of highly qualified leads, and you only pay for those that you accept. This brings me to the last problem: poor conversion methods….. Good Leads But Can’t Convert 'Em Although we can’t completely control conversions, we can prepare you or your team for effective lead follow-ups. Here are some pointers: ► Don’t Follow-up With Leads Too Soon: 3-4 emails over 4-6 weeks before the first call. ► Send an Automated 'Thank You' Message: When leads download your content (PDF, etc) you will need to follow up with a first-touch email. We will help you with that ► Personalized Follow-Up: Send more emails based on their answers to the qualifying questions we ask when collecting data. Does this method work? YES! And it’s vastly different from the way most lead generation agencies do business. Here are a couple of examples: 1. UKG: $1.8M in closed sales and $22 per-lead ROI in 10 months 2. ACI Worldwide: added $4M in qualified pipeline in the first four months 'With so many options to choose from, LeadSpot has been an essential partner we've come to rely on to promote new content and encourage downloads from key accounts...' - Sam Malik, Demand Generation Program Manager, UKG Next step? Contact me!