Basis Technologies

Developing multimedia content to start, grow and nurture relationships between our leading advertising technology company and the clients and agencies that work with us.

Content Marketing Manager

The University of Iowa

Experienced instructor and public speaker with a background in integrated marketing solutions and an education in journalism and mass communication. Teaching students and working professionals how to strategize and execute for social media and online communication and the persuasive skills for copywriting, focusing on the fundamentals of business communication strategies.

JMC:5240 Digital Strategic Communication
JMC:5243 Copywriting for Strategic Communication
JMC:5260 Digital Analytics For Strategic Communication

Adjunct Instructor

ITA Group, Inc.

Develop communication strategies for consumers, employee incentives and other engagement opportunities for some of the world's leading businesses.

Creative Services Advisor

Flynn Wright

Senior Project Manager

Building digital strategies for existing and prospective clients. Managing cross-departmental processes to accomplish digital media projects. Developing co-workers' digital skills to increase overall agency know-how. Content generation, campaign optimization, client presentation.

Director of Digital Marketing

Gannett

Developing and implementing corporate, group and local market initiatives for six Gannett USCP Central Group properties. Marketing initiatives include B2B, B2C and B2E campaigns and communication in traditional and digital media. Strategic leadership, research and development on new initiatives. New hire onboarding.

Develop and deliver trainings and seminars on digital and social media marketing best practices in order to generate new revenue and B2B partnerships.

Regional Marketing Manager

Helping clients understand, launch into and engage with social media using highly strategic content backed with years of experience; assisting in the key account sales process through presentations of high-level client solutions; staying current on digital and social media capabilities and opportunities; onboarding peers and new hires.

Develop, pitch and execute digital and social media strategies on $100k+ key clients in the auto, grocery and retail categories that integrate with overall marketing plans.

Market Strategist, Gannett Client Solutions Central Region

Pearson Education

Designing standardized test booklets and converting to online testing capabilities; assisting in managing workflow; working in team environment to fulfill duties; working under deadlines directed by client contracts.

Desktop Publishing

Waterloo-Cedar Falls Courier

Proofreading copy, writing headlines, writing cutlines, designing page layout, working on and in advance of deadlines, communicating with different departments throughout the newspaper facility (advertising, marketing, printing), writing feature stories, overseeing entire editing and layout process of weekly supplemental tabloid

Copy Editor

I started as a journalist, I ended up a marketer. That's a pretty solid progression. Both have given me the chance to do the things I love: write, read, analyze, meet people, question, brainstorm, develop, speak in public, teach, be strategic, and affect change.

According to Strengthsfinder, my top 5 strengths are Responsibility, Communication, Input, Strategic, Learner. My goal is to put those strengths to use every day.

Specialties: Content marketing, digital marketing, strategy, copywriting, analytics, HTML/CSS, integrated marketing solutions, market development, B2B/B2C/B2E marketing, creative problem solving.

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Eric D. Nelson's Linkedin Analytics

Eric D. Nelson

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