Eric Hinson

As the Founder & CEO of Explainify, I've been lucky enough to dive deep into the world of visual media throughout my career. With Explainify, we're all about making complicated products and services simple and clear for innovative businesses. 

Over the past fourteen years, I’ve translated my innate curiosity and ability to bring ideas to life through video and motion graphics into a team of creative leaders, all invested in finding innovative solutions to make every single project a resounding success. For us, it's more than just a job... it's what we're meant to do. I believe in fostering strong collaboration in all I do, building others, and bringing extraordinary people along with me. 

Outside of work, I'm a dad to three crazy kids and building an intentional life with my best friend.

Co-founder & COO

We use video to capture the experience of the amazing people in our lives so their stories might inspire and empower the next generation.

Most founders don’t realize how hard their product is to explain.

Inside the company, it makes perfect sense.

But outside the company… people struggle to understand it.

Customers don’t ask questions. They just move on.

I see this especially with technical founders.

The product is brilliant.
But it’s hard to understand. Hard to explain...

And people can’t buy what they don’t understand.

The companies that scale fastest aren’t always the ones with the best product.

They’re the ones that explain their product the clearest, and I don’t mean on the sales call. 

Clarity earlier in the funnel is a growth advantage.

Curious how other founders have dealt with and solved this problem.

Purpose-led Leader | 2x Founder | CEO at Explainify

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