ThroughLine Strategies

You have a story to tell and the world wants to hear it!

You’re short on time, big on ideas and unsure how to get your story heard. Let me help.

I’m a thought leadership strategist, ghost writer, content creator and idea mover. I’ve worked with executives at fast growing technology companies who were able to grow their personal brand and leverage that influence to positively influence their company’s growth.

How I can help:

Thought Leadership Strategy

Expertise and a compelling story are only valuable with a well thought out plan that gets your story heard by the right people. I’ll help you hone your story and create the strategy to blast it out to the world. Through interviews, research and strategic content recommendations I'll help get your story in front of the right people and compel them to take action. 

LinkedIn Strategy, Coaching & Management

LinkedIn is a powerful and underutilized tool that is critical to your personal brand. To maximize LinkedIn you need the right strategy, engaging content and to nurture strategic connections. I’ll help you hone your profile, develop your voice, do the research and devise the right growth strategy for your personal brand and will keep you on track through regular coaching calls. I know leaders are short on time, if you need content creation help or want me to straight up manage your personal profile, I can do that as well.

Ghost Writing & Content Creation

Through monthly interviews I will synthesize a content strategy to get you placed in targeted publications to elevate your personal brand and entrench you as an industry thought leader.

Have you always wanted to start a podcast or live stream? Let’s do it! I can help you develop your concept, write scripts and produce the show for you.

Founder & Chief Storyteller

Glassbox

Create and lead global public relations program with focus on building name recognition, thought leadership and tier 1 business and trade press placement.
Achieved coverage in Entrepreneur, TechCrunch, Forbes and several tier 1 trade publications in first 6 months.
Manage agency partners in multiple countries through development of strategic plans tailored to each region and quarterly deliverables. 
Oversee process for quarterly earnings reports.
Lead crisis communications planning and execution.
Manage communications for investor relations and requirements of being a publicly traded company

*I was laid off as part of large staff reductions

Global Director Of Public Relations

Optimizely

Lead global PR efforts
- Manage external partners across the globe in expanding public relations efforts to drive increased media exposure
- Develop strategic plans for each agency including quarterly deliverables like increasing share voice in tier one media, key message pull through, ideal media targets and trade vs general business press balance
-Created crisis communications plan

Lead social media strategy
- Manage external partner and internal staff on day to day social media posting strategy
- Develop and execute plan to consolidate social media channels 
- Started regular live stream for executives called OpTV
- Engage employees in social media strategy to boost engagement and exposure of brand channels

Lead executive thought leadership
- Achieved placements in Fast Company, Forbes and Fortune for executives of Optimizely in first 4 months
- Lead short and long term strategy development for executive thought leadership platforms

Senior Manager of Global PR & Thought Leadership

MentorMate

Develop and execute media and public relations strategy
Placed company as an expert in major Twin Cities print and digital publications in first year
Created companies first comprehensive crisis communications plan
Oversee global social media content development, strategy and execution 
Grew LinkedIn following by 34% in first year
Maintained a 5% or higher organic engagement rate for LinkedIn
Created and implemented targeted paid social advertising strategy
Develop events and partner strategies for the United States

PR & Social Media Manager

LifeSource

•	Lead and coordinate organizations media relations
o	Develop and execute annual plan for all media markets
o	Manage budgets for initiatives
•	Lead organizations external communications 
o	Develop content for both print and digital communications
o	Write copy and marketing content 
o	Collaborate with vendors and consultants
•	Manage organizations social media (DonateLifeMN, DonateLifeND, DonateLifeSD, LifeSource)
o	Average social media post engagement of 4%
o	Consistent and regular social media follower growth while maintaining high level of engagement
o	Created new systems to plan, post and analyze social media footprint
o	Monitor and respond to social media interactions
•	Measure and evaluate effectiveness of organizations communications strategies
•	Manage crisis communications
•	Provide media training to leadership
•	Draft remarks and presentation for leadership speaking engagements
•	Manage organizations website properties (WordPress)

Public Relations Coordinator

Travel Leaders Group

Public Relations, media relations and communications                                                                                                      
•	Manage public and media relations for three of the company’s brands, Nexion, Tzell Travel Group and Travel leaders Corporate
o	Develop and execute public relations plan for each brand in cooperation with division presidents 
o	Draft multiple news release every month for each brand
o	Hold media trainings for executives of each brand
o	Seek out public relations opportunities for brands
o	Position executives as thought leaders within travel trade media
o	Create, write and disseminate “talking points” on critical travel industry topics to Travel Leaders Group entities 
•	Create, write and disseminate “taking points” on critical travel industry topics to Travel Leaders Group entities
•	Create and maintain PR kits
•	Handle all media and publicity for annual conferences 
	Invite and host news media
	Media briefings
	Writing and disseminating news releases

Public Relations Specialist

Independent

Inclusion Innovations
•	Social media strategy and development
•	Website design and content creation
•	Re-branding

PoliMobile 							
•	Created mobile strategy for campaigns to effectively use the program
•	Led demographic research to integrate Beta users into the program
•	Conducted competitor analysis and research

Sharon Sund for Congress, MN-03 
•	Served as interim campaign manager to help launch congressional campaign
•	Raised over $25,000 in six weeks from over 200 donors
•	Created campaign message and theme
•	Managed and recruited 20+ volunteers

DFL Senate District 42 
•	New media strategy: Started and grew SD42 twitter account to the largest in the state in under three weeks

Minneapolis Public Schools, Minneapolis, Minnesota 
•	Community outreach in North Minneapolis to promote and create awareness for new charter school, Minnesota School of Science
•	Personally registered over 100 kids for the new school in 18 days
•	Trained and mentored other staff to do community outreach

Public Relations, Communications, Engagement, Digital/Mobile Strategy and Messaging Consultant

Himle Rapp & Company

Communication, Reputation, Crisis Management, Public Affairs Consultant
•	Provide strategic counsel and direction to clients regarding:
o	Community engagement
o	Traditional and new media strategies
o	Communications strategy and planning 
o	Message development 
o	Coalition building
•	Work with outside vendors to develop materials for clients 
•	Create monthly reports to track community engagement progress
•	Analyze data from e-mail, social media and website engagement to improve overall digital presence 
•	Design and implement e-mail campaigns and action alerts
•	Organize community events
•	Press releases, media pitching, talking points and media coordination 
•	Coordinate fairs and trade shows
•	Crisis communication planning
•	Re-branding

Account Executive

Association for Nonsmokers--Minnesota

•	Research and complete an assessment of rental  housing, community groups, city and county leadership
•	Coordinate outreach and community events
•	Help landlords, property managers and management companies adopt smoke free policies
o	Explain the benefits, and answer legal questions about policy adoption
o	Teach tenants about the new policy and its benefits
o	Publicize new policy through press releases, community events, and free or earned media
•	Coordinate media outreach to create awareness for smoke free policies
•	Engage property managers, owners, residents and community members in the smoke free movement

Community Outreach Coordinator for Live Smoke Free

Missouri Public Interest Research Group

•	Advocate for the public interest on issues like consumer protection, tax and budget policy, financial reform, high speed rail, toxics, food safety, campaign finance reform, higher education and others
•	Coalition building statewide to build public support for issues
•	Media work:
o	Hosted five press conferences
o	Several Press releases per month 
o	In studio television appearances
o	8 articles published in five newspapers across Missouri
o	Regular radio interviews state wide
•	Working with city, state and national elected officials, business and community leaders
•	Internet organizing using Twitter, Facebook and e-mail campaigns
•	Lobbied elected officials at municipal, state and national level
•	Door and street canvassing
o	Personally averaged $205 raised and five new members per day of canvassing
o	Trained canvassers to raise funds and sign up new members
o	Wrote scripts and designed information sheets for high speed rail canvassing campaign
o	Recruited and hired over forty staff for summer office

Program Associate (fellowship)

I Help Leaders & Brands Tell Their Story - Narrative Builder - Brand Elevator - Let's talk about how to take your brand to new heights

Leaders are short on time but big on ideas an ambition. Today, your personal brand as an executive or leader is vital to your company brand as well. Let me help you raise your personal brand through strategic communications strategy, LinkedIn growth, ghostwriting and content creation all tailored to your voice and devised to maximize your story and brand.

Taplio

Matt Erickson's Linkedin Analytics

Matt Erickson

Want to drive more opportunities from LinkedIn?

Taplio

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Matt Erickson

Want to drive more opportunities from LinkedIn?

Matt Erickson's Linkedin Analytics