Eric Manstof's Linkedin Analytics

I'm a fractional marketing leader with expertise in AI for marketing, RevOps, product marketing, omni-channel demand gen, and team management. I can help you crack your marketing code and get you growing at warp speed. I've accelerated the growth of dozens of companies. Currently running a product marketing consultancy where I help SaaS companies in the B2B application, CRM, MarTech/SalesTech, and AI spaces go to market effectively to attain rapid growth. I'm also the fractional director of RevOps/MarTech consulting for Fractional CMO where I interface directly with customers to architect marketing and sales technology issues with unique implementations and integrated CRM products. I've seen over 1000 CRM/Ops use cases and designed and articulated the value of over 400 implementations. 12 years of experience in Marketing and 6 years as a Fractional CMO and product marketing consultant, I specialize in launching products through comprehensive strategies that integrate product marketing, demand generation, and revenue operations. My expertise extends to crafting compelling messaging, positioning, and content across marketing funnels, underpinned by deep customer development and psychological profiling. As the founder-member of a company that creates outsourced marketing departments for tech firms, I have designed and implemented numerous MarTech systems, including HubSpot, Marketo, Pardot, and Salesforce, driving tens of millions in revenue. My work has directly contributed to building successful teams and developing strategic go-to-market (GTM) plans. My unique approach is informed by consulting with over 800 companies and a background in psychology, offering unparalleled insights into consumer behavior and B2B GTM strategies. This blend of experience allows me to develop repeatable and winning marketing frameworks that effectively address competitive positioning, customer personas, pricing models, and audience segmentation.