Fusion Academy

Building the world’s most personalized schools.

Senior Vice President, Marketing

The CMO Club

The CMO Club is the world’s most engaged community of marketers supporting marketers. We’re committed to helping each other solve our biggest challenges and celebrate our greatest accomplishments in a candid, trusted environment. This isn’t another member network. This is a global family of innovative growth leaders building lasting friendships.

Member

Art of Problem Solving

Directed and managed performance marketing, product marketing, brand strategy, conversion rate optimization and PR efforts for the suite of Art of Problem Solving brands, helping train the great problem solvers of the next generation.

Vice President of Marketing

UC Irvine

Served as Advisory Board Member for UCI's Division of Continuing Education, specifically providing support and advice in the shaping of and enrollment strategies for their certificate programs.

Advisory Board Member

National University System

Directed and managed brand, expansion, engagement, product and retention strategies for Harmony (social emotional learning), Inspire (teacher professional development), and Institute of Philanthropy (fundraising education) programs.

•	Brought a growth marketing strategy to a $10 MM marketing budget
•	4x’d lead generation in first 90 days
•	Grew Harmony by 1 million students served in first 6 months
•	Directed product marketing strategy for digital transition of 20,000+ schools nationwide
•	Secured 50,000+ net-new users in first 60 days of digital launch
•	Earned #1 school and district satisfaction ratings in the nation

Ronin Revenue

Served as Advisory Board Member for Ronin Revenue to provide support and advice in the shaping of new MarTech and AdTech products.

Helix Education

Directed brand strategy, demand generation and creative executions for corporate marketing and all EdTech clients. Effectively oversaw, managed and innovated marketing and creative performance strategies, including conversion rate optimization, lead nurturing, and website performance. In addition, provided performance management, clear goals and regular feedback to 20 reports, including creative, content, research, and strategy teams.

• Improved clients' overall marketing performance by 23% YOY on identical media budget
• Designed and implemented funnel engagement strategies to improve conversion performance by 21% YOY
• Won Marketo’s 2019 Orchestrator Award, given to the marketing team creating the most valuable, personalized, and integrated cross-channel customer experience in the world
• Launched and hosted award-winning education thought leadership podcast that has been downloaded 250,000+ times
• Developed brand strategy and marketing performance programs for all clients
• Reduced corporate MQL and SQL cost acquisition metrics by 50% through account-based targeting, website personalization and content marketing strategies
• Designed and established marketing attribution models to evaluate marketing ROI and re-allocate spend to high-value channels
• Developed sophisticated marketing automation campaigns, components and testing strategies using Marketo, Salesforce and Microsoft Dynamics

Head of Marketing

Effectively oversaw, managed and innovated all marketing and communication strategies, including brand awareness, demand generation, sales support, website performance, social media and public relations. Worked to tight timelines within budget constraints across varied projects including; a re-branding process, product launches, new website development, and the implementation of stage-specific marketing automation sequences and marketing attribution models. In addition, provided performance management, clear goals and regular feedback to marketing team, including content, graphic design, PR and product marketing managers.

•	Increased weekly inbound lead generation by 1000% without any increase in marketing budget
•	Led re-brand process that established new brand strategy, messaging, visual design and external re-organization of company offerings 
•	Designed and implemented vertical- and stage-specific marketing automation sequences in Marketo to optimize both inquiry and opportunity funnels
•	Developed and executed content marketing and SEO strategies that resulted in 40% increase in web traffic
•	Designed and established marketing attribution models in Salesforce to evaluate marketing ROI and re-allocate spend to high-value channels
•	Developed social media strategy resulting in 400% increase in social referral traffic
•	Helped develop sales screener lists for each vertical and targeted these audiences across all paid channels
•	Completed holistic website redesign from concept to go-live in three weeks, including 100% new content, UI/UX design, images and lead gen integration
•	Managed annual marketing budget and company-wide marketing expenses
•	Developed, managed and led corporate marketing team, including content, graphic design and product marketing managers

Executive Director of Creative & Corp. Marketing

Lewis University

Managed university-wide brand communication strategies for enrollment, web content development, social media, advertising and video communications. Led the development of marketing automation platforms (Salesforce CRM and Marketo). Furthermore, designed and executed multi-message automated communication sequences for each audience type alongside directing the university social media presence to promote key stories.

•	Directed communications strategy that brought in the largest incoming class in University history
•	Managed content and UI/UX design for responsive web re-design, resulting in a 38% increase in online applications, 36% increase in web inquiries and 19% bounce rate improvement
•	Increased undergraduate admitted-to-enrolled funnel conversion rate by 25% year-over-year
•	Managed University-wide brand and communication strategies for enrollment, including web content, social media, advertising, email, print and video communications
•	Helped improve University’s perception favorability scores among prospective students by 20%
•	Managed marketing team, including writer, multimedia designer, web programmer, social media coordinator and student workers

Director of Communications

Developed and managed the university’s Internet presence, including website, social media communications and online advertising. Showed political acumen while working across departments to restructure web content, navigation and conversion funnels based on user experience analytics to help increase inquiries and applications. 

•	Completely restructured web content, navigation and conversion funnels based on user experience analytics to help increase inquiries by 61% and applications by 65% year-over-year, resulting in an increase in both enrollment and the academic profile of the incoming class
•	Conducted SEO investigations and implementations for every academic program page, increasing the site’s organic search engine traffic by 44%

Web Content Manager

Eric is a growth marketing executive with experience bringing several technology companies from launch to successful acquisition, ​through brand building, performance marketing, and high-touch customer engagement strategies. Eric currently serves as Senior Vice President of Marketing at Fusion Academy, building the world's most personalized schools.

Specialties: Growth Marketing, Lead Generation, Conversion Rate Optimization, Marketing Analytics, Attribution Modeling, Brand Development, Paid Search, Demand Generation, Marketing Automation, Marketo, Salesforce, Digital Marketing, Full Circle Insights, Google Analytics, Social Media, Product Marketing, Search Engine Optimization

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