New Standard Co.

Co-Founder

The Sendero Squad

https://senderosquad.beehiiv.com/

Building an active newsletter where I talk retention strategy, tactical execution and how to navigate the corporate world for your benefit.

Newsletter

Eric Rausch Consulting LLC

Executed tactical and strategic e-commerce growth and retention work for the following brands: Audible, Charlotte's Web, Jinx, KickUp, Miraflora, Right Side Up and more. 

Specialties include email marketing, customer lifecycle journeys, website navigation and conversion funnels.

Growth & Retention E-Commerce Consulting

Outward Hound - The Best Brands For Pets

226% YoY Q1 Growth (2020 to 2021) 
117% e-commerce revenue growth (2019 to 2020)
175% e-commerce revenue growth (2020 to 2021 YTD)

Increased conversion rate, AOV and non-bounce traffic across all platforms through the fundamentals of the E-commerce golden equation. 

Oversaw and managed ESP switch and data-migration from Mailchimp to Klaviyo.
Oversaw and managed website redesign & relaunch from Magento to BigCommerce.

Create integrated B2B & D2C content, strategy and promotional calendars which includes over 60 deliverables a month.

E-Commerce Growth & Retention

Charlotte's Web

Oversaw and managed e-commerce promotional and branding calendar which generated $58 million in 2019, and 65% of fourth quarter revenue.

Grew e-commerce revenue to $63 million in 2020, which was 67% of total company earnings. 

1.7x revenue increase YoY on Black Friday - Cyber Monday campaigns. 

Mystery Sale Campaign was featured during "Best in Business" presentation at Litmus Boston. Set company records for most revenue in 24 hours and highest conversion rate. 

Case study featured on "Really Good Emails"

Customer Strategy & Promotions

The Bradford Group

Managed, planned, scheduled and executed digital campaigns for four different company brands and multiple product divisions within each brand. 

Helped format and edit HTML code for dynamic templates up to 10 times a week. 

Partnered with review platforms to increase our consumer trust score from a 1-star company to a 4-star company as part of a rebranding initiative. 

Helped transition old ESP to two different new platforms with backend API connectivity. 

Responsible for Weekly / Monthly / Quarterly Sales & Budget Forecasting. 

Helped remove blacklisting from domains to ensure maximum deliverability. 

# of Direct Reports: 2
My Direct Boss: VP of Digital Marketing

ESP's: Salesforce / Bluecore / Selligent 
Vendors: Return Path / Coremetrics / Movable Ink / DMi Partners / Liveclicker / Basecamp

Email Marketing Manager

Digitas North America

Client work: Sprint / Dunkin' Donuts / Baskin Robbins / BP / Playstation

• Acted as direct contact to clients, ESP, internal team and vendors. 
• Managed budget and impression allocations across capabilities and third-party vendors. 
• On boarded, trained and managed the offshore team (India / Costa Rica, focusing on reducing email development time, critical problem solving and added value reporting. 
• Planned strategy meetings, managed budgets and controlled all deliverable and solution timelines. 
• Provided vendor specifications, effectively executed QA/QC procedures, coded email builds, oversaw end-to-end testing, and managed vendor functions to adhere to task schedules.
• Set up, designed and performed tactical tasks associated with manual/automated/trigger/journey campaigns.
• Specialized in multi-channel campaign design, execution and analysis (Email, WAP, SMS, Direct Mail). 

Programs Frequently Used: JIRA / Omniture / Salesforce / Litmus / Box / Trello / Acxiom (Zeta) / Movable Ink / Persado

Won 2017 Movable Ink Quarterly Marketing Award for Best Loyalty Offer Email.

Senior Marketing Operations

Chicago Tribune Media Group

Developed, executed and managed integrated marketing campaigns to achieve budgeted annual digital subscription goals.

Helped launch and build automated mailing system (SAS) and vertical integration expansion projects (SportsPlus). 

Used A/B and multi-variate testing along with strategic insight to optimize conversions and KPI's.

Acted as account liaison between central Chicago team and individual markets to ensure successful marketing initiatives.

Managed creative asset development, deployment and placement timelines, strategy and post-campaign reporting. 

Grew customer acquisition database through top of funnel efforts including pop-up light boxes and display ads.

Understood and drove customer behavior through data analysis and reporting. 

Worked with 8 publications owned by Tribune Publishing including Chicago Tribune, LA Times, Baltimore Sun, Morning Call, Orlando Sentinel, Sun Sentinel, San Diego Union Tribune, and Daily Press.

Programs Frequently Used: JIRA / Omniture / Cheetah Mail / Litmus / Slack / Movable Ink / Persado

Senior Marketing Analyst

Power2Practice

Helped form and develop marketing team as first marketing hire. 

Assisted in the development and support of market segmentation, content, positioning and messaging for the P2P brands and all related products, services and marketing strategies

Planed, created and executed strategies to create integrated, comprehensive marketing programs that drove thought leadership, awareness and demand

Supported consistent application of the market positioning and messaging

Ensured that Sales, Product Development, Client Support, and other internal teams were fully informed about marketing and communications programs; product information; etc.

Developed and executed marketing plans to support the launch of new products, services and capabilities

Created collateral materials that supported messaging and positioning; maintained sufficient availability of all materials

Tracked and analyzed competitors’ marketing strategies, tactics, positioning, products and capabilities to ensure effective and differentiated positioning for products/services

Marketing Specialist

Randstad

Developed creative and engaging social media content for Sears and Kmart media channels

Approved and consulted with internal clients on social media marketing campaigns and promotions

Scheduled and added tracking codes on all social media posts through Spredfast 

Prepared weekly creative reviews to present to the Vice President, Digital Media

Marketing Consultant

The golden equation of ecommerce never lies. 

Myers-Briggs: ENTP / ENTJ

Certified in basically every ESP ever invented. 

Bring it on.

Taplio

Eric Rausch's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Eric Rausch's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Eric Rausch's Linkedin Analytics