Erik R.'s Linkedin Analytics

WHO AM I: A senior-level executive with 7+ years of multi-channel marketing innovation, and exceptional brand leadership. A high-impact ecommerce and omnichannel marketer, with strong subject matter expertise and interpersonal skills. A strategic executive marketer who loves to roll up his sleeves, solve complex challenges and build & lead teams to consistently deliver innovative and ROI-positive results. An expert in aligning strategy with organizational goals and driving results through brand and performance marketing campaigns. Grounded in the founding Kaizen Principles of “continuous improvement in life and business”. Key strengths, attributes, and areas of expertise include the following: •Ecommerce - UX/UI, Conversion Optimization, Testing, Content Management, Digital Merchandising, Site Marketing, Analytics, Personalization, experience driving and converting profitable online transactions •Digital Marketing & Acquisition - SEM, Display, Email, Retargeting, Affiliate, Paid Social, Video, Social, Sponsorships, Partnerships •CRM – Deep understanding of customer retention, community, and maximizing customer lifetime value •Creative Design – Manage, conceptualize, and drive brand campaigns, lead creative design teams and assets approvals across web experience •Marketing – Skilled in leveraging both traditional (TV, Radio, OOH) and Digital Marketing campaigns. •Brand Development – Positioning, Segmentation, Messaging, Product Innovation, Voice, and Tone •Data Focus – drive results through data, conversion rate, abandoned cart, average orders, units, bounce rates, device-specific, and segmentation •Team Builder – Proven ability to recruit, build, inspire, lead, mentor, and motivate high-performing teams •Large & Small Companies – Effective in environments with lean resources and a fast pace •6+ years of diverse Performance Marketing, Digital, Ecommerce, and Brand Marketing experience