Vestiaire Collective

Senior Brand Partnerships Manager bei Vestiaire Collective

- Defining new strategies for resale as a service within Vestiaire
- Enabling new features for the secondhand business model, such as leveraging Digital ID and others
- Lead and managed the implementation of new brand partnerships

Brand Partnerships Manager

eBay

Managing Fashion, Secondhand Fashion and Health & Beauty categories for the German B2C market:
- Creating and enhancing the strategy for Health & Beauty, Secondhand Fashion to boost sales 
- Acquisition and partner management of new and existing retailers and brands 
- Managing online trade and promotional campaign plans for the German market
- Monitoring inventory levels through sourcing and scaling 
- Analyzing category performance and recommending optimizations
- Identifying global market trends and linking them directly to vertical strategy 
- Collaboration with US, EMEA, and APAC markets on KPIs 
- Engaging with key stakeholders, cross-functional teams, and business partners to create new initiatives and opportunities 
- Responsible for the collaboration between German and APAC fashion teams in terms of inventory management and digital marketing campaigns

Category Management Fashion

- Managing complete Health & Beauty category for Germany with responsibility for direct sales
- Overlooking online campaign planning 
- Identifying global market trends 
- Partner management and acquisition  
- Inventory management: sourcing and scaling
- Deals management: sourcing and negotiating

Category Management Health & Beauty

Camper

- Analyzed consumer behavior and product performance in terms of sales, product placement, innovation, price, and communication for brand strategy development. Provided research and statistical analyses to linked departments.

- Was solely in charge of sustainability project - evaluated case studies and the current market, advised on innovative sustainable solutions and consumer approach.

- Explored the current market situation, as well as macro trends, and reviewed main brand competitors to detect future market possibilities. Defined the strategic roadmap for product range and concept.

- Sculpted and implemented the consumer approach for the brand's clients.

Consumer Management 

- Coordinated between material and design teams to establish product development flow, which included material analysis of past seasons and forecasting. 

- Collaborated with numerous departments, such as product, marketing, and commercial to enable a successful launch of the collection in the market.

- Ensured a general collection consistency in terms of digital information (PLM). Transformed and visualized data to the design team. 

- Developed special collection to drive sales and satisfy commercial needs with main focus on pricing and quality.

Product Coordination

BVBA 32 ann demeulemeester-haider ackerman-josephus thimister

- E-Commerce: Crafted content in terms of product description and information
- Supported development process of collection 
- Consulted wholesale clients during fashion week and showroom

Product Developement

Result-driven and positive-minded eCommerce professional with a strong understanding of the Fashion market and with a passion for digitalization. I enjoy working across different departments to strengthen the customer journey. My motivation is to build an outstanding company strategy to grow the business. 

Core competencies include: 
brand strategy, sales, consulting, marketing & advertising campaigns, consumer analysis, market research, go-to-market strategy, product and project management, sales performance analysis, product category analysis.

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