Coalition, Inc.

Sr. Director, Head of Brand & Events

Head of Brand & Events

Leading the evolution and repositioning of the Coalition brand to accelerate our growth and help protect the unprotected.

Head Of Brand

Splunk

I led a mighty team of messengers and strategists focused on helping Splunk tell a cohesive and compelling story in the crowded data marketplace. We partnered with teams from across the company to deliver world class events, advertising, content and beyond.

Areas of impact:
- Corporate positioning and brand strategy
- Executive keynotes
- Product naming
- Brand media strategy
- Persona research

Director of Messaging Strategy

Splunk is the world's first Data-to-Everything Platform. We help organizations big and small bring data to every question, decision and action.

Senior Manager, Corporate Messaging

Godfrey Dadich Partners

Godfrey Dadich is a design firm established to set a new standard for how inventive organizations inform, interact, and inspire. We design strategy, experiences, and stories.

Clients: Google, IBM, National Geographic, 9/11 Memorial & Museum, Sightglass Coffee, Majordomo Media, Lyft, HeadSpin, New Business

Senior Account Planner

Godfrey Q is a full-service agency with a passion for creativity, technology and developing emotional experiences for brands and consumers alike. 

Clients: Splunk, NetApp, Veritas, Symantec, Spredfast, NRG, New Business

Account Planner

EVB is an award winning digital agency creating innovative work for clients ranging from CPG to retail to technology.

Clients: MiO, JCPenney, Silk Soy Milk, International Delight, Milk-Bone, Anolon Cookware

Strategist

JESS3

JESS3 is a leading creative agency specializing in data visualization.

Clients: Google, NIKEiD, Mindjet, Eloqua, The Quad, American Express, Walmart, HBO/Vice

Projects: Chobani, Harvard, Intel, ESPN, Salesforce, Samsung

Persuasion Strategies

I created marketing strategies and materials for Persuasion Strategies, which is a nationally recognized litigation consulting group. Additionally, I analyzed data from national and local research for Fortune 100 clients looking for insight into their complex litigation.

- Administered Persuasive Litigator, a 2011 ABA Journal Blawg 100 honoree. 
- Contributed on rebranding efforts, including a new logo and marketing materials.
- Managed focus group and mock trial research projects, including creating budgets and schedules.
- Created marketing and proposal materials for presentation to Fortune 500 clients.
- Researched and analyzed national public perception trends in relation to corporate litigation.

Marketing and Research Assistant

City of Boulder

The City of Boulder established its Economic Vitality Program to reinforce the importance of economic health to our overall quality of life and to demonstrate the City's support of business and economic sustainability. I assisted the Economic Vitality Coordinator to further this mission.

- Conducted research into development projects including the Diagonal Plaza redevelopment and farmer's market renewal. 
 - Led efforts to create a new Business Portal on the City of Boulder website to create a better user experience.
 - Administered the City’s business incentive program from first contact with businesses to rebate reimbursement.
 - Assisted on large-scale redevelopment efforts within in the City, including area research, requests for proposal, and consultant analysis.

Economic Vitality Analyst

Deutsche Bank

I moved to London to pursue a unique opportunity with Deutsche Bank. I learned the ins and outs of institutional commodities investing while working with teams in India, Japan, Singapore, and the U.S.

- Drafted structured and vanilla trade confirmations for the metals, energy, and commodity index trading desks under a wide variety of legal agreements.
 - Teamed with legal and credit departments to mitigate risk exposure to the Bank.
 - Implemented planning, training, and support of the successful “nearshoring” of tasks and responsibilities to reduce costs and increase efficiency.
 - Coordinated the successful transition of Asian trade support to the Singapore office for precious metal products.
 - Trained team members on processes and products to ensure adequate support across all products
 - Assisted management with trade data collection and ad hoc information gathering.

Commodities Documentation Analyst

- Coordinated with several city departments to aid business growth and development in the City.
 - Completed the City’s return on investment analysis based on applicant investment plans as a part of the City’s award winning business incentive program.
 - Managed the City’s business outreach program with the goal of educating local business owners and executives about services the city offers.
 - Directed efforts to organize industry clusters in the green technology and active living sectors.
 - Organized outreach efforts to the local chamber of commerce and other business organizations.

Economic Vitality Intern

Entercom

- Managed the production of digital and creative content worth over $3.5 million.
 - Created sales materials for presentation to clients.
 - Led initiatives to create common branding across the radio stations’ web sites, sales materials, and live events.

Marketing Services Intern

Erik is a strategic marketing leader dedicated to transforming an organization's quirks into its competitive advantage. Erik distills audience and marketplace insights into powerful storytelling and actionable strategy for organizations big and small—including National Geographic, Splunk, Symantec, Adyen and Sightglass Coffee. He has lead corporate positioning, product naming and content strategy efforts with impact across digital and traditional channels. 

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