Instituto de Gastronomía y Gestión Culinaria INTECI

Funciones Principales:
●	Elaborar el plan de marketing y forecast de venta para los productos de la empresa (carrera y diplomados)
●	Propuesta de nuevos cursos y talleres 
●	Elaborar la estrategia digital, coordinar y realizar el seguimiento semanal del contenido orgánico y de email marketing
●	Establecer la campaña de colegios y sus KPI
●	Presentaciones mensuales de resultados de ventas, conversión y de ROI 

Logros: 
●	Sobrecumplimiento en las ventas del 2do trimestre en un 15.7% a comparación del año anterior.
●	Propuse la creación de cursos con un retorno del 30%  (junio 2023)
●	Cumplimiento del 120% en las metas establecidas de leads en colegios durante el 1er mes de implementación.

Directora comercial

Universidad Continental

Principal functions:
•	Managed the headquarters of the corporate headquarters (Campus Huancayo).
•	Prepared the marketing plan and advertising strategy for the central region (Junín, Huancavelica, Pasco, Ayacucho).
•	Compliance with business-related KPIs, such as sales compliance, lead generation, and customer acquisition cost (CAC).
•	Coordinated with providers such as the creative and ATL media agency.
•	Supervised compliance with the digital strategy with the head of the digital office and digital marketing agency.
•	Planned and implemented commercial events for the acquisition and conversion of leads.
•	Followed up leads at each stage of the sales funnel to achieve sales goals.
•	Led communication campaigns for students, nationwide with a focus on retention (re-enrollment).
•	Managed the annual budget for the Marketing/ Customer experience and student communication areas.

Achievements:
•	Developed a 360 campaign in the central region (Junín, Huancavelica, Pasco, Ayacucho), including PR and a manifest video of more than 1,200,000 views achieved in 4 days (2021) on digital channels.
•	Overcompliance with the sales goal at the Huancayo campus with an increase of 12% in 2021.
•	Reduced CAC by up to 20% on average.
•	Improved the opening rate of the main communication channel for the student: email opening from 33% to 59% on average.

Head of Marketing

Principal functions:
•	Managed a team of 5 people for external communication (production of Press Releases and generation of media interviews).
•	Led the planning and development of events.
•	Supervised the correct use of Branding.
•	Participated in Social Responsibility activities.

Achievements:
•	Organized an event for stakeholders (journalists) with Rosa María Palacios as the main speaker, achieving 21 impacts in the Huancayo media (october/2019).

Communications Coordinator

Funciones Principales:
● Implementar el plan de negocios y de marketing digital 
● Desarrollar e implementar el plan de marketing y de Email marketing
● Gestionar la logística de talleres presenciales.

Consultor de empresas

 EDICIONES COREFO PERU

Principal functions:
•	Developed the Marketing Plan and the Online and Offline Communication Strategy.
•	Established and monitored compliance with the social media plan, web content, and Email marketing campaigns.
•	Developed the PR plan.
•	Managed the development of loyalty events for teachers from schools in Lima and provinces.

Achievements: 
•	Increased by up to 30% registrations and attendance at loyalty events through Email Marketing campaigns.
•	Improved the website aimed at the segment of parents and increased visitors to it by up to 200%

Head of marketing

EDUCALINE PERÚ

Principal functions:
•	Managed the company's external communication.
•	Represented the brand at events such as congresses and fairs related to the educational sector.
•	Implemented the internal communication plan aimed at the segment of workers for the Peruvian and foreign headquarters.

Achievements:
•	Achieved participation in education and technology fairs and events.
•	Increased brand presence before authorities in the education sector and regional governments.
•	Implemented a platform for internal communication, which solved the interaction between coworkers from different countries.

Marketing and Communications Coordinator

KURESA S.A. - Pegafan - Pilot

Principal functions:
•	Collaborated and executed the Annual Marketing Plan and Budget for the main company´s brands: Pegafan and Pilot.
•	Managed Trade Marketing actions (visual merchandising, sales promotion, and management of sales promoters).
•	Developed the campaign concept, graphic supervision, and execution of the advertising campaign in ATL, digital advertising, and BTL.
•	Collaborated in the creation of licensed Disney and Marvel products.
•	Performed sales projections for licensed products.
•	Supervised the correct use and control of the packaging for all the company's brands and products.

Achievements:
•	Achieved up to 70% growth in sales of the Disney and Mattel licensed product categories.
•	Managed logistically 23 wholesale fairs in 13 cities, which resulted in up to12% increase in back-to-school campaign sales in 2015.
•	Increased the exposure of main brands (Pegafan and Pilot) by 100% through BTL activities.
•	Implemented the first digital campaign for main brands, through the use of a Fan page and Facebook ads.

Marketing Coordinator

OVERALL BUSINESS S.A.

- Management of trade marketing campaigns for personal care and consumer products (Colgate Palmolive, Johnson & Johnson, Yichang, Perufarma, Genoma Lab, Kraft/Mondelez, Yobel, 3M, among others) for which I implemented trade marketing campaigns in the traditional and modern market.

GRUPO LUCKY S.A.C

- Managed and supervised trade marketing campaigns (national wide) for Henkel Peruana S.A. and also local campaigns for Alicorp S.A. and Cia. Cervecera Ambev Perú.
- Generated reports of sales and competitor activities in different distributor channels. 
- Trained and supervised the performance of sales promoters.

Executive Account

FUERTE Y CLARO SAC

- Prospección y seguimiento de clientes. 
- Supervisión de piezas gráficas.
- Elaboración de brief de clientes.

Ejecutiva de cuentas

Peruvian Navy, Hydrography and Navigation Unit

- Responsible for the institutional content  (newsletters, brochures, annual reports, audiovisual material, web content, etc.). 
- Internal events and international conferencies organization.  
- Preparation of the office's annual budget. 

Recognition: Civil employee of the year 2003.

Coordinator of Communication  and PR

Hello! I am passionate about marketing with solid knowledge in branding and communications. My strength lies in strategic planning, budget management and achieving notable results in different roles within the exciting world of marketing and communications. I work with ease in areas as varied as education and mass consumption.

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