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I’ve spent the last 28 years of my professional life at the intersection of Behavioral Science, the Attention Economy, Digital Darwinism, and Digital Content with a focus on their impact on brands, markets, and society. The creator economy is paving the way for small hungry brands to disrupt major players and for those building personal brands to out-achieve those that don't. This continually drives my obsession over humans and how real genuine engagement through authentic content is driving and changing entire economic sectors. Professionally this translates into me working with I.T. Service Provider leaders and innovators, both at a business and personal brand level, to instill new perspectives and inspire digital strategies that slingshot them forward. Throughout this journey I’ve had the pleasure of working with individuals building personal brands, and companies in the tech, CPG, Outdoor, Apparel, Healthcare, and Financial verticals to build brands from the ground up and transform existing brands to capture their target audience. I've also built 6 startups along the way (and even exited a few) and advised or invested in many others. I’ve helped companies like pax8, Verizon, Viapointe, TrackVia, SyncHR, Navakai, Symantec, Intel, McAfee, REI, Cabelas, American Eagle Outfitters, DSW, Zappos, Baxter Boo, and countless MSPs, CSPs, and SaaS professionals and vendors with digital engagement strategy and execution. My current adventure is Vosa.co, the first content strategy learning platform coupled with an amazing community of technology professionals. Wanna chat? Want to debate whether Kanye's a marketing genius or not? Drop me a message.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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