Proficio

Strategic Planning & CX Specialist

Marketing & Sales / Business Development consultancy

Clientology Institute

- Customer Journey mapping
- Design sprints
- Service design 
- Project lead

CX & Marketing Consultant

CEMEX Czech Republic, s.r.o.

Introduced a customer segmentation process enabling segment-based management and automated reporting of segment profitability (digital enablement) for Europe (NS USD 3bn, +2%; GP +5%; EBIDTA +19%, 2019 vs.PY)
• Revised European Value Propositions and organized 3 workshops with followup work streams (Price up for RMX +4%, AGG +3%, CEM +6%, 2019 vs.PY).

Value Proposition Developer - Europe

CEMEX Commercial Academy Trainer - trained 5 modules a' 50-60 partcicipants
Organised SANDLER SALES SYSTEM(R) Foundation training for 57 participants 
As Internal SANDLER SALES SYSTEM(R) trainer led reinforcement training and training for new hires.

Commercial Skills Trainer & Sandler Ambassador 

Increased profitability by introducing Component Pricing that doubled RMX service charges collection (+95%), increased services (+41%) and product (+6%) price/m3. (2018 vs. 2013) Cemex CZ became the most profitable in Europe!
• Established KPIs and Commercial Data Analysis & Reporting (supervised BI & Data Warehouse set-up)
• Developed tailor-made CRM (focus on Pipeline & Funnel management), set processes, KPIs and Reporting that improved sales performance (+38% volume)
• Defined Segmentation and classified 50,000 customers with differentiated segment-based approach and Value Propositions.
• Implemented Customer Journey Experience visits to improve service

Commercial Performance Manager (CZ&SK)

Bacardi

Marketing & Route to market responsibility for Bacardi Martini portfolio on 3 markets (Czech Republic, Slovakia and Slovenia.) Role covered management of contracted distributors, Strategic Planning, P&L, logistics, media & PR.

Area Marketing Manager Central Eastern Europe

Beyond Interactive Communications

New Business Development, Prospecting & Strategic Account Planning & PR
Development of new services (research, ad production), agency team competencies and processes.

Biz Development Director / Deputy Managing Director

Tesco Stores Ltd

- Evaluated promo leaflet performance, Trade activities planning
- Responsible for marketing of new store openings and minimizing impacts of competitive openings on existing ones in CZ and SK.

Local Stores Marketing Manager - Trade Planning

Kraft Foods

Marketing Manager with responsibility for Coffee Brands division.

Marketing Manager - Coffee category

The Coca-Cola Company

Marketing Planning, Advertising, Media, Promotions, PR, Market Research and grass roots activations.

Group Brand Manager - COCA-COLA, Diet Colas

Unilever Bestfoods

Knorr brands management covering new product development, ATL and BTL advertising production, market research, promotion.

Product Manager - KNORR brand portfolio

I am Marketing & Sales professional with varied background in a corporate world that enables me to connect the dots and come up with effective Brand Building Strategies and unique selling Value Propositions.

I’m available for marketing consulting, sales training, coaching and interim marketing director roles.

DISCLAIMER: This is my personal Linkedin Profile. The content on this page is based solely on my personal views and opinions. Views expressed are my own and do not reflect on my employer.

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